Adam Ashton Appointed President, Canada's Olympic Broadcast Media Consortium

By Canadas Olympic Broadcast Media Consortium, PRNE
Monday, August 23, 2010

TORONTO, August 24, 2010 - Canada's Olympic Broadcast Media Consortium announced today that Adam
has been appointed President, effective immediately. Ashton reports
directly to Phil King, President of Sports and Executive Vice-President of
Programming, CTV Inc.

"Adam's contributions to sports media over the past 13 years have been
monumental," said King. "With a collaborative approach, Adam is a proven
leader who understands all aspects of the industry and is highly respected by
all who have had the pleasure of working with him."

"Adam was integral to our success at Vancouver 2010," said Ivan Fecan,
President and Chief Executive Officer, CTVglobemedia and Chief Executive
Officer, CTV Inc. "With his experience, vision and acumen, the Consortium is
well-positioned to deliver another groundbreaking broadcast at London 2012."

Formerly the Vice-President, Marketing for the Consortium, Ashton, 38,
was part of the executive team responsible for all facets of the business
plan strategy and execution for the Consortium's revolutionary coverage of
the Vancouver 2010 Olympic Winter Games.

In his capacity as President, Ashton will oversee the day-to-day
operations for the Consortium's multiplatform coverage of the London 2012
Olympic Games, leading all integrated sales, marketing, scheduling,
production and digital initiatives across the Consortium's suite of media

"I am both honoured and humbled by this opportunity," said Ashton. "The
2010 Winter Games was a production of great magnitude and it took many
dedicated individuals to achieve maximum results. For London 2012, I will be
surrounded by much of the same strong team and I am confident we will deliver
yet another top-notch Games experience to Canadians."

Prior to joining the Consortium, Ashton worked at TSN for 10 years, most
recently as Vice-President of Marketing where he led the consumer marketing
strategy and oversaw advertising, on-air promotion, communications and event

Canada's Olympic Broadcast Media Consortium is a unique relationship
between leading media conglomerates CTV Inc. and Rogers Media Inc., which
together provided unprecedented coverage in English, French and
multi-languages on multiple platforms for the Vancouver 2010 Olympic and
Paralympic Winter Games. The partnership continues for the London 2012 Games
of the Olympiad.

For further information: Andrea Goldstein, +1-416-384-7575,; Scott Henderson, +1-416-384-5305,

For further information: Andrea Goldstein, +1-416-384-7575, andrea.goldstein at; Scott Henderson, +1-416-384-5305, scott.henderson at

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