Amazon.co.uk Announces Free Delivery for Customers in 17 Countries Across Europe

Millions of Products Eligible for Free Delivery With a Spend of Over GBP25 at Amazon.co.uk

SLOUGH, England, October 11, 2010 - Amazon.co.uk today introduced its free delivery service for customers in
17 European countries. Millions of items from Amazon.co.uk's stores are
eligible for free delivery which is available on all orders over GBP25.

In October 2009, Ireland became the first country outside the UK to
benefit from free delivery at Amazon.co.uk. The countries in which the
service will also be available from today include:

    - Italy                    - Greece                  - Norway

    - Spain                    - Belgium                 - Luxembourg

    - Poland                   - Sweden                  - San Marino

    - Netherlands              - Denmark

    - Portugal                 - Finland

"Free delivery has been an important part of the great value Amazon
shopping experience for many years and we are delighted to announce its
availability to even more European customers in time for Christmas," said
Brian McBride, Managing Director of Amazon.co.uk Ltd. "The aim is for
European customers to be able to purchase anything they want to buy online at
a low price from a vast selection of products. Now, tens of millions of
customers in Europe can also benefit from delivery to their door, absolutely
free of charge."

Last year, Amazon.co.uk extended its offer to customers across Europe to
include a wider selection of products from stores including Electronics, Home
& Garden, Baby, Jewellery & Watches, Clothing & Shoes, Sports & Leisure,
Health & Beauty and DIY & Tools. Previously, customers across Europe could
only purchase items from the Books, Music, DVD & Video, Software & Videogames
and Toys stores. Now, items from all these stores can also be shipped for
free on orders over GBP25 to a further 17 countries across Europe.

European customers can also take advantage of Amazon Currency
Converter(TM). Customers using a Visa or MasterCard issued in Euros, Danish
Krone, Norwegian Krone or Swedish Krona can pay in that currency at
Amazon.co.uk. The exchange rate is displayed at the time of ordering, so
customers know exactly what they are paying in their preferred currency
rather than having to wait for their card statement.

For more information on Amazon.co.uk's delivery services, including terms
and conditions for free delivery and eligible products, please visit:
www.amazon.co.uk/eu-shipping

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998 and strives to be
Earth's most customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavours to offer its customers
the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and
used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY
& Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden,
Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies,
Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

Kindle and Kindle 3G are the revolutionary portable readers that
wirelessly download books, magazines, newspapers, blogs and personal
documents to a crisp, high-resolution electronic ink display that looks and
reads like real paper. Kindle 3G utilises the same 3G wireless technology as
advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot.
Kindle is the #1 bestselling product across the millions of items sold on
Amazon.com.

Amazon Web Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any type of
business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services
Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned
subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located
in Seattle, Washington. Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de,
www.amazon.co.jp, www.amazon.fr, www.amazon.ca and
www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar
terms include Amazon.com, Inc., and its subsidiaries, unless the context
indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most
recent Annual Report on Form 10-K and subsequent filings.

For further information, please contact: Ben Howes, Amazon.co.uk Ltd, howes at amazon.co.uk, tel: +44(0)208-636-9280, mob: +44(0)7899-897641