Braben Wins Pan-European Brief For Brand Licensing Europe 2010

By Braben, PRNE
Wednesday, March 31, 2010

LONDON, April 1, 2010 - Brand Licensing Europe, the only pan-European event dedicated to
licensing and brand extension, has awarded media specialist Braben its B2B PR
brief for the 2010 show.


Braben's brief for the campaign is to communicate the power of the
licensing industry to the wider business community. Braben will develop Brand
Licensing Europe's social media campaign to ensure all touchpoints with the
licensing community are working hard to promote the show and profile Brand
Licensing Europe as the voice of the industry.

Brand Licensing Europe achieved record visitor and exhibitor numbers in
2009 with 4862* people attending the show in just two days. The show hosts
the opportunity for brands including Manchester United Football Club, BBC
Worldwide, Twentieth Century Fox, HIT Entertainment and licensing agencies to
showcase new intellectual properties, promote their services and secure new
licensing deals face to face. The show attracts brands and visitors from all
over Europe and will take place at Olympia London on 29th and 30th September.

Matt Bourn, Managing Director of Braben said: "Brand Licensing Europe is
a business event that has all the flair, buzz and colour of a consumer show.
The extraordinary growth the show has seen during tough economic times is
impressive and we look forward to working on the 2010 show and being part of
its continued success."

Jessica Blue, Event Director at Brand Licensing Europe said: "We were
very impressed with the multi-platform approach Braben took to our show's PR
campaign. Their strategy to grow the profile of Brand Licensing Europe as a
brand with a new audience through traditional and new media channels struck a
chord with our team and we look forward to an even more successful 2010

*AEO (Association of Event Organisers) audited figure

About Braben:

Braben is a specialist PR consultancy dedicated to building audiences and
revenue for the media. Braben's extensive knowledge, expertise and experience
of the media business sector ensures that every communications strategy it
develops supports their clients' objectives and vision for their brand and

Clients include Bauer Media, CNBC, Business Week, Egmont and Factory

For more information, please visit us on the web at

Matt Bourn, +44-(0)207-025-8021, matt at

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