PR Newswire Expands in Spanish Market with Newly Appointed Regional ManagerLONDON - - PR Newswire joins Dircom, Spain’s Leading Communications Professional Organisation International ANDY Awards Sends Symbolic Message Naming Michael Lebowitz, Big Spaceship, as Co-Chair of ShowNEW YORK - – ANDY Chairman Ty Montague Brings in Lebowitz to Acknowledge and Champion Digital Work and Changing Industry Landscape – EmailVision: 2009 First Half ResultsPARIS - - Accelerated Investment Drives International Expansion Emailvision, the global market and technology leader in software as a service (SaaS) for email marketing, announces its first half results for 2009. DSNR Media Group to Speak at Ad-Tech LondonLONDON - DSNR Media Group, an integrated Result-based online advertising solution provider, will present a 3D Approach to Online Advertising at Ad-Tech London, which will be held on September 22-23, 2009. DMG Presents its Integrated Results-Based Online Advertising Solution at ad:tech London 2009LONDON - - Measuring the Cost for What it’s Worth DSNR Media Group (DMG) is showcasing its integrated results-based online advertising solutions at Stand 224 at ad:tech London. Malaysian Palm Oil Council Disagrees With British Advertising Authority JudgmentKUALA LUMPUR, Malaysia - - Malaysian Jobs and Interests of the Poor Must Come First In response to the judgment by the British Advertising Standards Authority (ASA), the self-appointed watchdog of the UK advertising industry, Malaysian Palm Oil Council (MPOC) chief executive officer Tan Sri Dr. Yusof Basiron issued the following statement: Personal Values vs. Financial Gain: HSBC Captures the StruggleLONDON - Financial advertising has been a rather predictable beast of late. Banks are clamouring to reassure us that they are safe, strong and, above all, surviving. HSBC’s latest TV spots by JWT London offer a different perspective. In these new spots, we go from the celebrity-obsessed arena of the paparazzo to the daily struggle of the fisherman - two worlds which are more alike than you might think. Linda Dyson Joins Cohn & Wolfe as Global Healthcare Practice LeaderNEW YORK - Cohn & Wolfe, a leading global public relations agency, today announced that Linda Dyson has joined the firm as Executive Vice President and Global Healthcare Practice leader. She will report to Donna Imperato, CEO of Cohn & Wolfe. Weber Shandwick Tops PRWeek’s First Global Agency Report CardNEW YORK - - Firm Takes Gold Medal For Strong Performance, New Business and External Recognition Voluntary Industry Action Changes Food Advertising to ChildrenBRUSSELS - The food industry has significantly changed the types of products it advertises to children across the EU, according to data just released by Accenture Media Services. The figures, to be presented to the European Commission on Friday, show the extent to which companies have voluntarily restricted the foods they advertise to under 12s altogether or only to “better for you” options. iCrossing Reinforces Social Media PracticeSCOTTSDALE, Arizona - - Names SVP of Social Media; Adds Former Forrester Research Senior Analyst as VP, Strategy Beware Action Director on Board, Corporate Crash Diets Don’t Work, by Professor Malcolm McDonald, Academic Advisor to Oxford College of MarketingOXFORD, England - Like most, I am heartily sick of hearing the expression “Marketing in a Downturn”. Planning Ahead: The Hunting Dynasty - Advertising for Sustainable Products & Services - Appoints Awarded International Planner Colwyn Elder as Director of Planning & Strategy With Equity StakeLONDON - - Colwyn Elder Takes an Equity Stake and the Role of Director of Planning & Strategy in The Hunting Dynasty - the Start-up Advertising Agency For Sustainable Products & Services. Consumers Worldwire See Advertising as Key to Economic Growth: Nielsen-WFA ReportLONDON - Seven in ten consumers globally agree that advertising contributes to economic growth, while eight in ten agree that advertising helps create jobs, according to a survey of 25,420 consumers in 50 countries conducted by The Nielsen Company for the World Federation of Advertisers (WFA) in April 2009. How Companies Twitter in Germany: August 2009 Trend ReportBERLIN, Germany - - Blätterwald and Zucker. Investigate Twitter Content From More Than 50 International Companies: About Half of all Tweets are in Dialogue. Though, Report Reveals a Lack of Clarity Over Responsibilities for Twitter at Companies Odyssey Pictures Corp. Posts First Profitable Year Since 1992PLANO, Texas - - Company’s 2008 10K Filing Reflects Expanded Business Model Odyssey Pictures Corporation (Pink Sheets: OPIX) (Odyssey), a media/marketing company, recently announced in its audited financial statements filed with the Company’s annual report with the Securities and Exchange Commission, the results for its fiscal year ending June 30, 2008. The Company posted profits for the first time since June 30, 1992. Gross revenues for 2008 of US$400,000 generated US$158,000 in profits after operating expenses and credits resulting from settlements. American Apparel Responds to Inquiry From UK Advertising Standards AuthorityLOS ANGELES - American Apparel (Amex: APP) has agreed that it will no longer use a UK advertisement after an Advertising Standards Authority request stemming from an offended viewer. /K I L L K I L L K I L L — IMC Business Global Ltd/We are advised by IMC Business Global Ltd that journalists and other readers should disregard the news release “BusinessGlobal.com - The New Innovative Force in Global Business”, issued earlier today over PR Newswire, as it contained some erroneous information. Please stay tuned for a corrected version of the news release coming soon. BusinessGlobal.com - The New Innovative Force in Global BusinessNICOSIA , Cyprus - - Announces the Launch of its on-line International Trade Exhibitions Destined to Revolutionize the Exhibition and Procurement Industries Orange to Acquire Unanimis - The UK’s Largest Exclusive Digital Advertising NetworkLONDON - - Combined ad Sales Network Will Create an Unparalleled Reach of Over 70% of Internet Users in the UK, Extending to Over 66% Reach Cumulated Across UK, France, Spain and Poland New Start Up Provides SMEs With Data Analysis Advertising Tutorials to Evaluate Online ExpenditureNEW YORK - Smart Digital Spending, a New York start-up launched today, offers a new approach to measuring online advertising which could save firms thousands of dollars each year. Smart Digital Spending provides written, audio and video instructions on how to measure online advertising using data analysis advertising techniques in order to make simple yet effective media optimization decisions. Offering data analysis advertising tutorials is the brainchild of former Mediaedge online marketing analyst Eric Melchor. Jargon Preventing Increased Online Marketing SpendLONDON - - ad:tech London Research Reveals Appetite for Investment in Online if Results are Made Clearer Fi Europe: Expected To Be ‘Can’t Miss’ Event of 2009FRANKFURT - Food ingredients Europe (fieurope.ingredientsnetwork.com/home), the industry event connecting FMCG food & beverage manufacturers with raw & processed ingredients suppliers, is on track to outpace both food and trade show industry growth forecasts, it was announced today. Redefining Television at IBC: ActiveVideo Networks to Showcase Cloud-Based Approach for Breakthrough Interactivity Via CI+ Devices and STBsHILVERSUM, Netherlands and SAN JOSE, California - Breakthrough interactive experiences that can be delivered via both next-generation CI+ enabled televisions and existing set-top boxes will be showcased when ActiveVideo Networks(TM) demonstrates its cloud-based approach to redefining television (iTV 2.0) at IBC in September. Logia Launches “Mo-Tip”, Makes Personal SMS Channels Everyone’s TerritoryHERZLIYA, Israel - Logia Group, a leading global provider of innovative mobile entertainment services, announced the launch of Mo-Tip (www.mo-tip.com), a smart personal mobile alert service that matches publishers with end consumers. MOFILM Gives Filmmakers the Chance to Shine With the Stars at The Times BFI 53rd London Film FestivalLONDON - - Global Mega Brands Support MOFILM ‘Make an Ad’ Competition for the London Film Festival /C O R R E C T I O N — IMC Business Global Ltd/NICOSIA, Cyprus - In the news release, “International Trade Exhibitions Now Come Right to Your Doorstep” issued on 10 Aug 2009 11:29 GMT, by IMC Business Global Ltd over PR Newswire, we are advised by a representative of the company that in the sixth paragraph the information relating to the Deputy Director General, Asia Department, Ministry of Commerce of China, Mr. Liang Wentao, contained some inaccuracies. Complete, corrected release follows: International Trade Exhibitions Now Come Right to Your DoorstepNICOSIA, Cyprus - - BusinessGlobal.com Goes Live in September 2009 Spending excessive amounts of money on organising and attending an international trade fair (www.businessglobal.com) will be a thing of the past with BusinessGlobal.com (www.businessglobal.com/flash/), a pioneer in on-line international exhibitions. Tribal Fusion Expands International Leadership TeamLONDON - - Company signals global expansion plans with appointment of international head iCrossing Appoints New CEO in the UKLONDON - - Paul Doleman becomes UK CEO; Arjo Ghosh steps up as UK Chairman iCrossing, a global digital marketing agency, today announced two senior management team changes as the company positions itself for continued European growth. comScore Appointed as Independent 3rd Party for Site Vetting by IAB UK Internet Advertising Sales Houses Council (IASH)LONDON - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced that it had been selected as the sole independent provider of centralized site content vetting on behalf of the Internet Advertising Sales Houses (IASH) — the official sales house council of the IAB in the U.K. French Advertisement Website First one With Direct ChatCANNES, France - The French advertisement website www.marche.fr will be offering its visitors and advertisers the option to chat with each other online, starting on August 1, 2009. This is a world premiere by Marche.fr. Software Company Triples Open and Click Rates with Silverpop Engage B2BATLANTA - - Segmented lead-nurturing program affords prospect engagement that generates results 9Global, Inc. Launches International Ad NetworkSAN BRUNO, California and LONDON - - Performance Based Ad Network to Connect Global Advertisers and Publishers Image Source Announces the Arrival of the ‘Cross-Media Pack’ at imagesource.comLONDON - Image Source, the world’s leading producer of royalty free stock imagery, today announces the exclusive website preview of their new ‘Cross-Media Pack’; offering matched stills and motion clips, enabling customers to licence the media elements they need to design a style consistent, multimedia campaign. |
