Digital Agency Zeta Comes Off the Wall With Street Artist Jay GawronskiPOOLE, England - Digital agency Zeta has recently transformed its office with three striking graffiti murals. The all important working environment now makes a bold statement. It reflects the company’s identity and attitude and critically the Zeta crew is very happy with the street art. Fantastic Summer Savings up for Grabs on London-West Midland ServicesLONDON - Virgin Trains is slashing the cost of travel between London and the West Midlands by almost a third. From 3 August, passengers can travel for a lot less between London Euston/Watford Junction/Milton Keynes Central and Coventry/Birmingham International/Birmingham New Street; and between London and Rugby. The Worlds First Mile-Long Advertising Billboard Becomes a RealityLONDON - The world’s first mile long billboard becomes reality. This quirky and unusual idea of the ‘Mile Long Advertising’ (www.milelongadvertising.com) website is the first advertising billboard that stretches a whole continuous virtual mile. The billboard is made up of over 5300 individual Internet banners advertising thousands of brands, websites, businesses, blogs and individuals and totals 160,934.4 centimetres in length. In other words, should you print the image to scale, it would run a whole mile. TD International Welcomes J. Frank Mermoud to its Executive TeamWASHINGTON - Strategic advisory firm TD International is pleased to announce that Mr. J. Frank Mermoud has joined its Executive Team. Light Reading China to Launch TelcoTV Asia ‘09 in Shanghai in OctoberSHANGHAI - - Two-day expo and conference is jointly hosted by major Shanghai government ministries and features speakers from leading Chinese and Asia/Pac carriers as well as top analysts from Pyramid Research and Heavy Reading Pregis Launches Hexacomb(R) Falconboard(TM) Paper-Based Graphic Display Board to Support Environmental InitiativesDEERFIELD, Illinois - Falconboard(TM), a new environmentally-responsible graphic display board is being launched across North America and Europe by Pregis Corp.’s Hexacomb(R) business unit. The patent-pending product provides users with a unique alternative to petroleum-based display boards. Search Engine Marketing Costs Drop; Engine CPCs Drop 20-31% Year-on-Year as Advertisers Seek EfficiencyLONDON - - Data Based on Efficient Frontier’s Q2 2009 UK Search Engine Performance Report Furniture China 2009: Largest Furniture Exhibition in Asia Reaches New Level of ExcellenceSHANGHAI - 9-12 September, 2009 www.furnitureinchina.com/expo Furniture China 2009 will open its doors in 6 weeks. With 15 years of experiences, Furniture China has become the leading furniture show in Asia and TOP 5 in the world, held annually in September in Shanghai. Canton Fair: Where Business is Being DoneGUANGZHOU, China - An experienced entrepreneur will see business opportunities everywhere, be it a way to provide a good just a little bit cheaper, or a way to give more people access to something they didn’t previously have access to, what matters is being in the right place at the right time; where business is being done and opportunities are being made. The Canton Fair provides this exact convenience by putting visitors at the center of the world’s manufacturing. From the Visa application process to the actual event, Canton Fair takes its visitors right there to where the action is. ‘Webvertizing’ RedesignedMOUNTAIN VIEW, California - - Banner Ads Beware! Infolinks Revolutionizes Website Monetization With In-Text Ads Industry Leader Anne Davis Joins Digitas UKLONDON - - Former OgilvyOne Digital Director to Join as Senior VP Relationship Lead Global digital marketing agency Digitas (www.digitas.com) has hired Anne Davis as a Senior VP relationship lead working out of Digitas London. She joins from OgilvyOne Singapore where she was regional Digital Director for Asia Pacific and responsible for running the Unilever, Cisco, and Diageo businesses. As an experienced global client leader, she will play a critical role in growing multi-national client relationships across EMEA and APAC. Geely Selects Open2Europe to Develop its International ImagePARIS - - Geely has Chosen Communication Group Open2Europe to Support Project Expansion and Launch Geely Panda in Algeria Digitas Continues To Strengthen Global LeadershipBOSTON - - INDUSTRY VISIONARY STEPHAN BERINGER JOINS AS PRESIDENT, INTERNATIONAL - Charged with Global Expansion and Growth in Global Client Relationships comScore Executive Elected to the Mobile Marketing Association Global Board of DirectorsLONDON - - Herve Le Jouan Appointed MMA Chair for the European Region comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced that the Mobile Marketing Association (MMA) has elected Herve Le Jouan, managing director of the comScore Census Solutions Group, to its Global Board of Directors. The Global Board will work together with the wider membership of the MMA to manage and steer the Mobile Marketing Association, continuing to advance its International leadership on the key issues facing the industry. Mr. Le Jouan, who has more than four years of experience in the mobile arena and over ten years experience in the digital measurement industry, will also sit as Chair on the board’s European committee. Emailvision Helps Email Marketers Get it Right ‘Before They Hit Send’PARIS - - Version 7.2 of Campaign Commander(TM) Further Increases Delivery Quality and Campaign Effectiveness Dump Your Advertising, Get Online & Save UK JobsLONDON - UK firms have been advised to dump their advertising and take their brands online to slash costs, reduce job losses and improve competitiveness. Total Immersion Bring ‘Space Age’ Marketing to the UKLONDON - Global leaders in augmented reality, Total Immersion, are taking the marketing world by storm after kick-starting their UK operation with a series of groundbreaking launch campaigns. Cortix Launches Nearly 50 New Site Models Specially Designed for Microbusinesses and SMEsMERIGNAC, France - Cortix, the market leader for Internet site creation in France and Europe, is expanding its product range in June 2009 with 50 new site models specially designed for microbusinesses and SMEs. The objective: to meet the needs of the customer group, made up of small businesses, artisans and independent professionals, who continue to invest in the development of their website despite the difficult business environment. Currently, Cortix has a catalogue of over 200 available products. Below, we take a closer look at these companies and the new Cortix products. Frost & Sullivan: Improving Security in Luxury Hotels is a Top Global PriorityLONDON - The list of locations around the world having experienced terrorist attacks on luxury hotels is growing fast: Netanya in Israel, Jakarta in Indonesia, Taba and Sharm al-Sheikh in Egypt, Sana’a in Yemen, Amman in Jordan, Islamabad in Pakistan, Mumbai in India in November 2008 and last month, Peshawar in Pakistan. Each of these events points to the same major vulnerability that exists in the high-end hotel sector, not just in global terrorism hot spots, but also closer to home, where possible copycat attacks have been predicted, and highlights the urgent need for major security improvements. Frost & Sullivan: Severe Water Scarcity Boosts the Desalination MarketLONDON - Demand for fresh water is increasing around the world, especially in regions with rapidly growing populations and badly affected by long, drought seasons. Water is only going to become scarcer and many governments are looking at desalination and investing in this technology to supply water to their populations. These factors are driving the desalination market that shows a strong growth according to Frost & Sullivan. comScore and the GSMA Win M.E.F. Award for Business Intelligence in Mobile MediaLONDON - - Award Winning Study in Partnership with the U.K. Mobile Operators Brings Greater Clarity to Mobile Media and Advertising Measurement 2009 Cannes Lions Official T-shirt Grand Prix Winner SelectedTOKYO - - UNIQLO decides to make and sell official T-shirts from 2010 onwards UNIQLO has been responsible for the creation and sale of official T-shirts for the 2009 Cannes Lions International Advertising Festival, one of the world’s top three advertising fests. Ten short-listed designs have been made into commercial products. And from among those entries, “KING” designed by Sho-san, an arts university student living in Tokyo, has been selected as the 2009 Grand Prix winner. The design perfectly matched the 2009 Grand Prix with an image of a crown-wearing lion, the symbol of the Cannes Lions. UNIQLO will continue to create and sell official T-shirts for the Cannes Lions Festival from 2010 onwards. The 2010 competition opened for entries from June 22. Germany’s E-Plus Group is First Service Provider to Leverage Alcatel-Lucent’s New Advertising Selection ServerPARIS - - Provides Service Providers With a New Level of Control in the Management and Delivery of Targeted Mobile Advertisements Mobile Advertising Will be Worth in Excess of EUR950 Million in Western Europe by 2013 announces FirstPartnerLONDON - - Mobile Advertising is Demonstrating Strong Growth Which is Outstripping the Rest of the Economy. Big Brands are Beginning to see Mobile as an Increasingly Effective way to Reach Consumers. Microsoft Corporation and Vivaki/Publicis Groupe Announce Broad Strategic AgreementPARIS and REDMOND, Washington - - Companies Pursue More Engaging Digital Content, Increased Marketing Performance and Sharply-Defined Audiences JWT Awarded Cannes Lions Grand PrixNEW YORK - - “Kit Kat Mail” Campaign Takes Home Top International Advertising Honor JWT Tokyo has been awarded the Media Grand Prix at this year’s Cannes Lions International Advertising Festival, the world’s premiere showcase for excellence in advertising. The prestigious honor recognizes JWT Tokyo for “Kit Kat Mail,” a campaign developed for the Nestle Kit Kat brand. Michael Dukmejian Joins BLOOMBERG MARKETS Magazine As PublisherNEW YORK - BLOOMBERG MARKETS(R) magazine, the award-winning monthly publication for investors and business professionals, has named Michael Dukmejian as publisher, reflecting the magazine’s growth and Bloomberg’s commitment to expansion of its media products. The More Things Change the More They Stay the Same at Grafik MagazineLONDON - With Photo Grafik magazine is re-launching at the end of June with a new look, a new website and a new owner. Recently acquired by Adventures in Publishing Ltd., Grafik showcases the cream of both cutting edge and commercial graphic design, providing a platform for photography, art, typography, illustration, new media, fashion, technology and advertising. With more than 50,000 readers Grafik has a huge influence on designers and through their work, on how our world looks. Ketchum and Häagen-Dazs(R) Brand Win One of the First PR Lions Awards at the Cannes International Advertising FestivalNEW YORK and CANNES, France - Honey Bee Campaign Among the Industry’s Most Honoured The Cannes Lions (www.canneslions.com) International Advertising Festival, the largest and highly respected global awards program, honoured Ketchum and the Häagen-Dazs brand with a Cannes PR Lions award for their Häagen-Dazs loves Honey Bees(R) (www.helpthehoneybees.com/) campaign in the Corporate Responsibility and Environmental Issues category. It was one of only 18 PR Lions given from a field of 431 international entries in the very first year that public relations was featured at the festival. United Nations and Marketing Industry Leaders Launch “Hopenhagen”CANNES, France - - Global Campaign to Harness Action around the UN Climate Change Conference Microsoft Mobile Advertising Teams With Hyatt Hotels & Resorts to Drive Awareness for Hyatt’s Mobile Web SiteCANNES, France and REDMOND, Washington - Verizon Wireless customers will have a convenient way to find hotels, book rooms and get on-the-go information. Ketchum and Pleon to Merge, Creating Global Communications PowerhouseLONDON - In an agreement that marks one of the largest mergers ever in the public relations industry, Ketchum, a leading global public relations firm, and Pleon, Europe’s largest strategic communications consultancy, have announced today they will combine operations. Solution to European Pharma Woes Goes Deeper Than Downsizing, Says New Report From ZS Associates and eyeforpharmaEVANSTON, Illinois - Increasing power of public health care payers drives need for significantly revamped sales models in Europe - Five Launches Syndicated Player Initiative With Brightcove Online Video PlatformLONDON - First UK broadcaster to syndicate full episode, ad-supported online video content for catch-up viewing on third-party websites Today’s Brands Are in Danger of ‘Genericizing’NEW YORK - JWT Examines a Key Marketing Challenge of the Great Recession Marketers must evolve how they handle short-term selling tactics — a primary focus of brand activity during this recession — or they risk their brands becoming generic, according to the latest white paper from JWT, one of the largest advertising agencies in the world. |
