Korn/Ferry Agrees to Acquire Whitehead Mann PartnershipLOS ANGELES - Combined Firm to Further Extend Korn/Ferry’s European Presence and Depth of Offerings Nicola Novellone Named Chairman & CEO of Leo Burnett Central and Eastern EuropeCHICAGO - Leo Burnett today announced that Nicola Novellone, 44, current Managing Director and New Business Director of Leo Burnett Milan, will become the Chairman and CEO of Central and Eastern Europe, effective immediately. Novellone will be based in Warsaw and will become a member of the agency’s Global Leadership Council. Royal Caribbean Introduces The Nation of Why NotLONDON - With the launch of the new brand concept - Nation of Why Not, the statement from Royal Caribbean (www.royalcaribbean.co.uk) is that ‘anything is possible’. The new brand poses questions such as why not climb mountains at sea, ice-skate on the Equator or sunbathe past glaciers? Hill & Knowlton Tweets-Up for Cannes Lions 2009LONDON - PR Part of Cannes Lions for the First Time in its 55 Year History - Biz Stone, Co-founder of Twitter Will Lead Hill & Knowlton’s Seminar in the First ‘Official Cannes Lions Tweet-Up’ tinyurl.com/HK-Cannes Image Source Announces the Launch of ‘Cross-Media Pack’, a new Product Category Within the Visual Content IndustryLONDON - Image Source, the world’s leading producer of royalty free stock imagery, today announces the founding and launch of a totally new product category, known as ‘Cross-Media Pack’, at the annual CEPIC congress in Dresden. Diagonal View(TM) Approves Arti-Media’s(TM) Revolutionary Video Advertising SolutionSINGAPORE - Diagonal-View.com to Start Offering the Only Non-Intrusive Advertising Video Solution Taiwantrade Launches Membership DriveTAIPEI, Taiwan - Great bonuses for new members registering free of charge from June 1 to 14 For the first time ever, Taiwantrade ( www.taiwantrade.com.tw/ ) is offering interested buyers and suppliers from around the world great bonuses for members registering free of charge from June 1 to 14, 2009. By taking advantage of the Taiwan External Trade Development Council (TAITRA)’s campaign in supporting buyers and suppliers during the current economic recession, new buyer members will receive free points to access Taiwantrade’s Business and Trade Databases and obtain premium information, while new supplier members will be entitled to free banners on Taiwantrade that globally showcase their products. New supplier members also immediately enjoy the privileged free service of uploading up to 5 e-catalogs. Daily, more than 30,000 worldwide viewers see new suppliers’ products. (Visit join.taiwantrade.com.tw/ and get bonuses now!) The Israeli Diamond Industry Sees Economic Crisis as Opportunity for Innovative MarketingRAMAT GAN, Israel - ‘Together Works’ Uses New and Established Marketing Tools The Israeli Diamond Industry, one of the major stakeholders of Israel’s economy, has found a unique way to deal with the global economic meltdown. Instead of freezing marketing activities and pulling advertising dollars, the Israeli Diamond Industry is investing huge efforts in reaching out to clients, using both new and traditional marketing tools. Pure Play Music Signs Deal to Revolutionize the Advertising Industry With the World’s Leading Online Music Placement Company, RicallSAN DIEGO - Pure Play Music is an entire music infrastructure that allows an artist to self market their own music through Pure Play’s unique and expansive global distribution network. Pure Play has introduced something that will completely change the way unsigned, emerging artists and indie acts get their music played commercially. Pure Play Music provides independent artists with access to broad new distribution channels to introduce their music to the world — and monetize it. Global Creative, Media and Technology Agency LBi Launches Cutting Edge Social Movement for the British Red Cross in Support of Refugee WeekSTOCKHOLM - The British Red Cross are asking people to pledge their support to refugees by collectively ‘changing their online status’ across all social networks, instant messenger and email during Refugee Week (15th-21st June). La Vanguardia Selects Brightcove for Online Video InitiativesBARCELONA, Spain - National daily newspaper in Spain expands advertising-supported online video with Brightcove platform OMS Increases Sales Management Efficiency With Adtoma FusionSTOCKHOLM - A Powerful CRM and Workflow Solution From the Leading Swedish Provider of Software for the Online Advertising Industry Ensures the Best Possible Sales Results for Partners and Customers of OMS Imagini Launches Widget That Turns Pictures Into ProfitLONDON - VisualDNA Shops: Ecommerce, Personalization, SEO and Analytics in Under 5 Minutes Imagini, the inventor of VisualDNA(TM) (www.visualdna.com), today announced the alpha launch of VisualDNA Shops (shops.visualdna.com/, a monetization widget that enables every blogger and web publisher to easily add personalized product recommendations, and start generating detailed demographic, psychographic and behavioral analytics of their visitors. VisualDNA Shops delivers real-time product suggestions from Amazon.com to every site visitor, based on responses to a series of simple visual questions. Products range from mobile phones to travel accessories, digital cameras and gadgets and we plan to also include products from sites such as eBay and Shopping.com in the coming weeks. Level 3 Streamlines Online Ad Delivery for Internet BillBoardLONDON - Level 3 Addresses Demand for Content Delivery Network Services in Eastern Europe Level 3 Communications, Inc. (Nasdaq: LVLT) today announced it provides content delivery network (CDN) services to Internet BillBoard, a Czech Republic-based company. Level 3’s CDN technology improves online video and flash content delivery for advertising networks, BillBoard and BB Elements, in Eastern European countries, including the Czech Republic, Poland, Romania, Slovakia and Russia. 500,000 YouTube Views in Two Weeks: Grabarz&Partner Infects the Internet With “Bontrust” AdvertisingHAMBURG, Germany - The fact that successful viral advertising doesn’t always have to come from the USA or England has been impressively demonstrated recently by the Hamburg ad agency Grabarz&Partner for its client Bontrust. Two weeks ago the agency uploaded a 75-second spot for the investment consulting firm on the video sharing website YouTube. The lavishly produced film shows a world that is completely made of banknotes, and in which the Abraham Lincoln immortalized on dollar bills falls head over heels in love with a female banknote and fathers children with her. Ending: “Make your money multiply with us.” MatchCraft to Showcase Next-Generation Search Engine Marketing Solutions at EADP Conference in BarcelonaSANTA MONICA, California - SEM Sales Training among latest offerings to extend MatchCraft’s reach in Europe Kellysearch Business Leads AdvertisingEAST GRINSTEAD, England - www.kellysearch.co.uk/news/kellysearch-business-leads-advertising Launch of RBI Business Leads Division, with the goal of generating quality traffic and business enquiries to customers across numerous industrial markets. For example, Kellysearch business leads specialises in bringing business to business products and services to companies seeking suppliers, and companies can also advertise their business with Kellysearch. Hawker Beechcraft Sets Industry Standard for SustainabilityGENEVA - Hawker Beechcraft Corporation (HBC) is taking the lead in sustainability among aircraft manufacturing companies. HBC organized the formation of the Wichita Sustainability Coalition, implemented a sustainability program throughout all areas of its business and expanded its company recycling program. In addition, the Beechcraft Bonanza G36 was the first to fly on Swift Sustainable Fuel and among the first to fly on unleaded fuel. Pinnacle PR Training Announces June 2009 Courses - and Summer DiscountDUBAI, UAE - 10% Discount on June Courses Pinnacle PR Training is offering a 10% discount on its courses taking place in Dubai and London in June. These include its popular five-day Foundations in PR course in Dubai and its 10-day Intensive PR Seminar in London. Samsung and the IAAF Create New Global PartnershipMONTE CARLO - Three-Year Agreement Begins with World Championships in August in Berlin, Extends Through 2010 in Qatar and 2011 in South Korea Yammer Reveals to Digital Agency Zeta: ‘We Want to cut the Amount of Email you get in Half’POOLE, England - In an exclusive interview conducted for digital agency Zeta, Yammer CEO David Sacks, reveals how the business-focused social networking tool is designed to increase communication, while decreasing email traffic. Inspired by Twitter and Facebook, Yammer can help business users communicate more effectively at work. The Prestigious Oxford College of Marketing is to Open a new CIM Centre in CroydonOXFORD, England - The Oxford College of Marketing has long been recognised as the leading provider of Chartered Institute of Marketing (CIM) courses. The College began in Oxford and has expanded over a number of years to offer centres in London, Reading, Liverpool, Sheffield, Gatwick, Brighton, Milton Keynes, High Wycombe, Uxbridge, Birmingham and now Croydon. The Prestigious Oxford College of Marketing is to Open a New CIM Centre in UxbridgeOXFORD, England - The Oxford College of Marketing has long been recognised as the leading provider of Chartered Institute of Marketing (CIM) courses. The College began in Oxford and has expanded over a number of years to offer centres in London, Reading, Liverpool, Sheffield, Gatwick, Brighton, Milton Keynes, Croydon, High Wycombe, Birmingham and now Uxbridge. The Prestigious Oxford College of Marketing is to Open a New CIM Centre in BirminghamOXFORD, England - The Oxford College of Marketing has long been recognised as the leading provider of Chartered Institute of Marketing (CIM) courses. The College began in Oxford and has expanded over a number of years to offer centres in London, Reading, Liverpool, Sheffield, Gatwick, Brighton, Milton Keynes, Croydon, Uxbridge, High Wycombe and now Birmingham. The Prestigious Oxford College of Marketing is to Open a New CIM Centre in High WycombeOXFORD, England - The Oxford College of Marketing has long been recognised as the leading provider of Chartered Institute of Marketing (CIM) courses. The College began in Oxford and has expanded over a number of years to offer centres in London, Reading, Liverpool, Sheffield, Gatwick, Brighton, Milton Keynes, Croydon, Uxbridge, Birmingham and now High Wycombe. Light Reading & Heavy Reading’s Packet-Optical Transport Evolution Conference Defines the Future of Optical Transport on Tuesday in New YorkNEW YORK - Light Reading and Heavy Reading’s Packet-Optical Transport Evolution Conference is the only US optical communications conference focused exclusively on packet and optical convergence and featuring speakers from all of the industry’s leading service providers and vendor communities PIXmania.com Chooses MyThings as Exclusive Behavioural Targeting VendorLONDON - MyThings Rich-Content, Customised Retargeting Ad Strategy Proves Successful for Retail Giant PIXmania ABCe Welcomes Adtoma AB as an Associate SubscriberSTOCKHOLM - ABCe announces today that Adtoma AB, has registered with them as an Associate Subscriber and will be working with ABCe to support industry-agreed standards through the services they offer. Discovery Networks Germany Launches Enhanced Online Video Experiences with BrightcoveHAMBURG - Discovery rolls out clips and full-length programming across its DMAX Web property Brightcove Inc., the leading online video platform, today announced that Discovery Networks Germany has chosen the Brightcove platform to publish and distribute advertising-supported long and short-form video content across its DMAX.de Web property. Building on its long standing relationship with Discovery Communications in the U.S., Brightcove will enable Discovery Germany to showcase promotional clips as well as full-length programming. Brightcove’s long-form capabilities will enable Discovery Germany to deliver archived episodes of past seasons of shows, new episodes of recently aired shows for catch-up TV purposes, as well as exclusive online premieres of selected new episodes prior to their television debut. Euro RSCG Worldwide Study Unveils How Consumers Define ‘Value’ in 2009 and BeyondNEW YORK - Global Consumer Survey and Semiotics Analysis Reveal that Recession Consumers Prioritize Quality and Service Over Slashed Prices Light Up(R) Creates a Brighter OutlookAMSTERDAM - Dutch Manufacturer Produces the First Ever Luminous Flags The Dutch flag-maker Faber Flags has succeeded in producing flags that shine in the dark. Using a newly-developed, patented print process, coloured images printed on flags come to life in dimly-lit surroundings, giving them an entirely new dimension. The process can also be used for street-banners, pennants, display materials and sun-shades. The eye-catching new process is suitable for both indoor and outdoor use. PR Week Agency ShowcaseLONDON - See the Best PR Campaigns and Compare PR Agencies Discover how PR turned a computer into a gym, made us all want purple phones, made maths sexy and filled a restaurant in 7 weeks. Diversified Agency Services Network Launches TogoRun(TM), A New Global Healthcare Communications AgencyNEW YORK - Firm Opens Doors with Offices in New York and London Diversified Agency Services (DAS) today announced the launch of TogoRun(TM), a global healthcare communications agency with offices in New York and London. TogoRun specializes in healthcare, pharmaceutical and consumer wellness public relations and public affairs; its client roster includes many of the world’s leading healthcare brands. First Annual Humanitarian Awards to Honor Philanthropic Organizations and Celebrity SupportersLOS ANGELES - Metro Public Relations announces the inaugural Celebrity Nobles Humanitarian Awards, to be held on October 18th, 2009, in Beverly Hills at the Beverly Hilton Hotel. An unprecedented humanitarian recognition event, the night will honor philanthropic organizations and the celebrities that make considerable contributions to them. The show will feature live musical acts, Hollywood’s most active charity supporters, and provide an international platform to bring awareness about non-profits and their causes to the greater public. ASA Concludes Pfizer’s Hard Hitting Counterfeit Medicines Advert ‘Did Not Breach Code’LONDON - The UK Advertising Standards Authority (ASA) today ruled that Pfizer’s groundbreaking cinema advertising in which a man is seen coughing-up a dead rat did not breach the industry advertising code.(1) |
