Quadriplegic Reaches Geographic North Pole: A Historic First

TORONTO - With Photo

The North Pole has now been made wheelchair accessible. On April 11, 2009 a disabled parking sign was raised at the North Pole on the 100th anniversary of the first successful polar expedition. David Shannon became the first person in world history with quadriplegia and in a wheelchair to reach the Pole. He along with expedition co-leader and fellow Canadian, Chris Watkins, developed “Team Independence 09″ to promote breaking barriers to accessibility and greater community inclusion.

PUMA(R) Launches new “Access all Areas” Motorsport Website to Celebrate 10th Anniversary in Racing

HERZOGENAURACH, Germany - Sportlifestyle Brand Marks Milestone With Fan Initiative

PUMA(R) this week launched its Access All Areas motorsport campaign in celebration of its 10th anniversary in elite motorsport. Capitalizing on professional associations with BMW Sauber F1, ING Renault F1, Red Bull Racing, Scuderia Ferrari and Scuderia Toro Rosso within Formula One, and Ducati in Moto GP and SBKs, the brand launched www.pumamotorsport.com as a central hub for news, opinions and experiences enabling fans to live the glamorous motorsport lifestyle first-hand.

University of Surrey Awards Honorary Doctorate to Jonny Wilkinson

GUILDFORD, England - The University of Surrey is proud to confer the honorary degree of Doctor of the University to Jonny Wilkinson for services to the sports industry. The award was made on Friday, 03 April at Guildford Cathedral.

Following the Success of Team GB in Beijing, one in ten 16-24 Year Olds Have Taken up a new Sport

READING, England - A recent survey conducted by the MARS Refuel Drink Fund has revealed that one in ten 16-24 year olds on the UK have taken up a new sport, following the success of Team GB in Beijing. That’s an amazing 800,000 people!

At Romantik Hotel Gasthof Post in Tyrol/Austria Tradition and Style Blend With the Pleasures of Golfing

KÖSSEN and TYROL, Austria - The newly renovated Hotel owned by the Stern family in the beautiful Kaiserwinkl region in Tyrol, Austria is a partner hotel to the Kaiserwinkl Golf Kössen, an 18-hole golf course that is situated at the foot of the Kaisergebirge Mountains and considered a hot tip among golfers for its breathtaking scenery. Guests of the hotel receive reduced green free conditions as well as a shuttle service from and to the more than six golf courses, embedded in the beautiful landscape in the surrounding area.

Hong Kong Resident Wins Ride with F1(TM) Legend Michael Schumacher

HONG KONG - Schumacher ultimate “Designated Driver” With Winner of Bacardi Ltd’s “Champions Drink Responsibly” Contest

Record Pursuit at Fortis Bank The Netherlands

UTRECHT, The Netherlands - With Photo

UTRECHT, The Netherlands, April 5 /PRNewswire/ –

Welcome to Nitro Circus! MTV’s Brand New Eye-Watering Stunt Show

LONDON - Sundays at 10pm From 5th April on MTV ONE

If you thought the Jackass cast were fearless, think again. The team behind ‘Nitro Circus’ bring terrifying stunts to a jaw-dropping new level. So impressive are their talents that Jonny Knoxville himself insisted on being their exec producer!

Ticketmaster to Provide the Ticketing for the 2009 Open Golf Championship

LONDON - Ticketmaster UK Ltd, a Ticketmaster Entertainment, Inc. (NASDAQ:TKTM) company, is pleased to announce it has been appointed by the Royal and Ancient as their exclusive third party ticket retail partner for the 2009 Open Golf Championship, and as their ticketing technology provider.

PHYSIQUE TV - “The Latest Fitness, Nutrition & Bodybuilding Channel That Aims to Reach 121 Million Homes Over Europe, Africa & Middle East”

DUBAI, UAE - This new TV channel that will soon be making waves over the
air directly into the homes of people in Europe, Africa & Middle East has
made partnerships with the world’s leading TV satellite- HOTBIRD.

Virgin Trains Will Run Extra Trains for Football Fans Travelling to the FA Cup Semi-Final

LONDON - Virgin Trains will be providing nearly 3,000 extra seats for Manchester
United and Everton fans travelling to and from London for the FA Cup
Semi-Final. The company will be running six extra trains on Sunday 19 April.
Customers are strongly advised to reserve their seats in advance as demand
will be high.

Rani Injects Fresh Flavor Into Adrenaline Sports Live Festival

ABU DHABI, UAE - In a sign of confidence for the region’s most exciting
consumer event of the year, Aujan Industries’ flagship fruit juice brand
Rani, has confirmed headline sponsorship of UBMi UAE’s Adrenaline Sports Live
Festival. Adrenaline Sports Live, presented by Rani, is the ideal platform
for Rani to interact directly with their target youth audience in the Gulf
region.

Ticketmaster Signs Multi-Year Ticketing Deal With UK Athletics

LONDON - Ticketmaster UK Ltd, a Ticketmaster Entertainment, Inc.
(NASDAQ:TKTM) company, today announced that it has secured an exclusive
contract to provide ticketing services to the 2009 UK Athletics events.

D&B F1 Index: Formula 1 Racing Teams in 2009 Credit Check

DARMSTADT, Germany - According to an international assessment carried out by D&B
Deutschland, the business information service, Formula 1 teams will be making
a solid financial start to the 2009 season. Indeed, the financial crisis, the
credit crunch and desertion by a number of sponsors have left some scars on
the racing stables, but this is not preventing them from being well equipped
for the battle over the world championship crown. Once again, Toyota takes
first place, with 99 points, on the D&B Formula 1 index, as it had done at
the end of the 2008 season. BMW Sauber comes just behind (with 98 points).
Behind these come Toro Rosso and Red Bull (both 90) followed by Renault (88).

K-Swiss Inks Official Partnership With Ironman

WESTLAKE VILLAGE, California - On the cusp of its sophomore season at retail in the performance running
category, iconic performance footwear and sportswear brand K-Swiss is proud
to announce that it has inked a long-term, official partnership with World
Triathlon Corporation, owners of the brand Ironman.

ECA Dismisses ‘Super League’ Rumours

AMSTERDAM - ECA Very Happy With Existing Competitions

The ECA Executive Board, assembled in Amsterdam for its regular meeting,
wants to dismiss the content of articles published today in some of the major
sports newspapers in Europe. These articles mention plans for a future “Super
League”.

Nike Creates ‘Men vs. Women’ Virtual Running Race to Declare Winner in Age-Old Rivalry

HILVERSUM, Netherlands - Roger Federer, Zlatan Ibrahimovic, Tony Parker and Eva Longoria Parker,
Paula Radcliffe, Sofia Boutella and Fernando Torres appear in television ad
to celebrate the challenge

Wotif.com to Raid New York in 2009

LONDON - The Raiders of New York State Have Agreed a Shirt Sponsorship Deal With
Last-Minute Online Accommodation Specialist Wotif.com