Greenlight Appointed to Manage Search Marketing for Thomas Cook UK & Ireland's Travel Portfolio

By Greenlight, PRNE
Wednesday, March 31, 2010

LONDON, April 1, 2010 - Leading travel company Thomas Cook UK & Ireland
(, has appointed award-winning independent
specialist SEO and PPC consulting and technology firm Greenlight
(, to handle its SEO strategy.

Greenlight will manage Thomas Cook UK & Ireland's search
engine optimisation (SEO) marketing efforts - from strategic planning and
development right through to implementation, to achieve Thomas Cook UK &
Ireland's online marketing objectives.

"We wanted an agency that would be the guardian of our SEO
( strategy", says David Hilton, Deputy
Director of eCommerce at Thomas Cook UK & Ireland. "Greenlight offers a range
of high quality services and its strength of proprietary technologies are
well reputed. The firm is trusted and highly regarded for its ability to
achieve and deliver outstanding results."

Andreas Pouros, chief operating officer at Greenlight added:

"SEO is clearly a key element of Thomas Cook's online
strategies. We're delighted to be working with Thomas Cook to help make
natural search account for more website traffic. It's an exciting opportunity
and we are looking forward to helping Thomas Cook achieve its business

About Thomas Cook UK & Ireland:

Thomas Cook UK & Ireland is the second largest leisure travel group in
the UK with around 19,000 employees. The company has a network of more than
800 high street stores, leading holidays (
websites, and some of the world's favourite travel brands.

Thomas Cook UK & Ireland is part of Thomas Cook Group plc.

For more information please visit

About Greenlight:

Greenlight is an independent specialist SEO and PPC consulting
and technology firm, the largest of its kind in Europe and the fastest
growing. With over 100 blue-chip clients including Vodafone, British Gas,
Interflora, Co-operative Financial Services and ghd, and a multitude of
awards to its name, Greenlight is a leader in the search marketing space, and
is recognised worldwide for its commitment to delivering record ROI for its
clients and investing in the future of search.

In addition, Greenlight Search is considered the premier
thought leader in the sector, publishing widely read industry reports,
original research, speaking at most trade events, and delivering a highly
respected search training programme in conjunction with the IDM. Greenlight
was founded in 2001 and is headquartered in London, with offices in New York.

More news from Greenlight Search
( available at

Contact details: Krishna Rao, T: +44(20)3326-6232, E: Krishna.rao at


April 2, 2010: 5:54 am

5. Dear Friend,
It’s a fact: if you want your website to make you money, generate leads or get subscribers you have to advertise in order to drive traffic to it. Of course this is true for any business, but it is absolutely essential for online business.

will not be displayed