Hertz Introduces Popular Customer Rewards Program in 5 European Countries

LONDON, November 25, 2010 -

    - Hertz #1 Club and Gold members in the United Kingdom, France, Germany,
      Italy, and Spain can now earn points on their Hertz rentals toward free
      rental days



    - Members can earn and redeem points for rentals in 5 European markets
      plus the United States and Canada

    - Points accumulate and are tracked in members' accounts online

    - Program is an expansion of the popular #1 Awards program in the U.S.
      and Canada

Hertz, the world's largest general use car rental brand, is
introducing its popular #1 Awards program to Hertz #1 Club and Gold members
in the United Kingdom, France, Germany, Italy and Spain. The program,
launched originally in the U.S. and Canada, allows members to earn #1 Awards
Points on qualifying rentals in these markets plus the U.S. and Canada, then
redeem points for free rental days in all seven countries.

#1 Awards Points will accumulate at a rate of one point for
the local currency equivalent of each qualifying U.S. dollar spent on their
Hertz rentals and then can be redeemed for free rental days for as few as 600
points for rentals in the U.S. and 900 points for rentals in the United
Kingdom, France, Germany, Spain and Italy. Members can earn points on all
their qualifying rentals by updating their #1 Club or Gold profile at
www.hertz.co.uk or earn on each rental by requesting or selecting to
earn #1 Awards Points when they make their Hertz reservations. Points
accumulate in the member's account online and are redeemed with a simple
phone call to Hertz reservations.

#1 Awards Points are an additional benefit to Hertz #1 Club
and #1 Club Gold, which provide privileges and benefits designed to make
customer's travel easier including faster reservations, faster rental pick up
and special offers and discounts.

Michel Taride, President, Hertz International, said: "#1
Awards has been a terrific program deployed in the U.S. for many years that
has enabled us to grow revenue, build loyalty, and support the iconic Hertz
brand. The introduction of #1 Awards into Europe is a natural and strategic
extension of one of our important marketing assets. We are thrilled to be
able to offer Hertz's loyal customers in these markets another reason to rent
with Hertz and we look forward to expanding the program to other countries in
the future."

The full #1 Awards program terms and conditions can be viewed
at https://www.hertz.com/rentacar/emember/join/index.jsp?targetPage=clubsBenefitsView.jsp&contentPage=n1Awardsterms.jsp

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

About Hertz

Hertz is the world's largest general use car rental company,
operating from over 8,300 corporate locations in 146 countries worldwide.
Hertz is in its 92nd year of delivering quality car rental solutions to
leisure and corporate customers.

Product and service innovations such as Hertz #1 Club Gold,
Worldwide Online Check-in, specially designed NeverLost(R) satellite
navigation systems, Hertz in-car DVD Entertainment and unique cars offered
through the company's Prestige, Fun and Green Collections, set Hertz apart
from the competition.

    Hertz Press Contacts

    Alicia Mistry
    Ketchum Pleon
    T: +44(0)20-7611-3574
    E: alicia.mistry@ketchumpleon.com

    Caroline Trotman Dickenson
    Ketchum Pleon
    T: +44(0)20-7611-3686
    E: caroline.trotman-dickenson@ketchumpleon.com

Hertz Press Contacts: Alicia Mistry, Ketchum Pleon, T: +44(0)20-7611-3574, E: alicia.mistry at ketchumpleon.com; Caroline Trotman Dickenson, Ketchum Pleon, T: +44(0)20-7611-3686, E: caroline.trotman-dickenson at ketchumpleon.com