Leisure Summit: Showcasing Hangzhou Lifestyle & Leisure Economy

By 2011 World Leisure Expo Committee, PRNE
Monday, April 25, 2011

HANGZHOU, China, April 26, 2011 - The 2011 World Leisure Expo, a summit of world leisure economy and
culture, will epitomize Hangzhou's take on the life of luxury economy and
leisure. With a theme of "Leisure - Enhancing the Quality of Life", the Expo
will introduce the world of leisure in true Hangzhou style.

One of the happiest cities in China, Hangzhou
(en.wl-expo.com/hangzhou05.html) has a long-standing reputation as a
rich and beautiful center of leisure.

The expo aims to be an exchange of leisure economy and culture. In its
showcasing of advanced leisure products and services, its comprehensive
communication of leisure economy and culture among businessman, scholars and
famous leisure cities around the world and various leisure activities set for
everyone, the expo is sure to deliver a sense of happiness for attendees.

People can also experience Hangzhou's leisure style without the Expo.
Approaching local people will afford them with a vivid snapshot of city life.

Hangzhou's Culture of Luxury Goods and Leisure Economy

Today, beauty and nobility still characterize the city, while luxury
consumption plays a significant role in improving the quality of life and
boosting the development of leisure economy. Following Shanghai and Beijing,
Hangzhou has become China's 3rd largest consumer of luxury goods. In the eyes
of Hangzhou people, consumption of luxury goods does not mean being
extravagant, but simply the comfort of leading a life of leisure.

Hangzhou residents prize the spiritual and artistic elements that come
with luxury goods, priding themselves, not on the price of an item, but on
the stories and artistic merit behind it.

Longjing Tea, for example, is renowned as China's national drink. Hugely
popular in Hangzhou, the tea can take on many different meanings for each
person. For business elites, the aroma of Longjing Tea may symbolize a
successful deal made over talks, a booster for their career development. For
old people, it may symbolize the art of tea itself, namely, rising their
vitality in the study of tea grades, telling a superior tea from inferior
one, how to brew tea, etc. For children, it represents an unequaled delicacy.

As far back as 800 years ago, local Hangzhou people had already gained a
good mastery of their wealth and life. Nowadays, Hangzhou people appear more
diversified in creating their own leisure styles, preferring outdoor
activities and highly valuing the nurturing of the artistic and spiritual
world. This has helped Hangzhou gain the reputation of "Paradise on the

Showing the World Hangzhou lifestyle- 2011 World Leisure Expo

Rich, happy and peaceful, life in Hangzhou appears quite comfortable for
local people. In 2006, World Leisure hailed Hangzhou as the "Oriental Capital
of Leisure". Hangzhou and its 8 million people meantime are exerting great
efforts in spreading Hangzhou's lifestyle around the world. 3 weeks ago, Mr.
Zhang Tingjian, Deputy Mayor of Hangzhou led the 2011 World Leisure Expo
Committee to Europe together with their worldwide propaganda for the expo.
During the 12-day promotional campaign, they covered 7 cities: London, Leeds,
Paris, Nice, Frankfurt, Berlin and Dresden.

The results were fruitful:

12 famous world leisure centers such as London and Paris agreed to set up
their exhibition pavilions at the Expo, while local media and tourism
industries paid great attention to the promotional campaign. Media such as
the BBC, Nouvelles d'Europe and National Geographic (London) presented at the
promotional conferences. Also in attendance were superintendents of famous
European tourism enterprises such as Thomas Cook, COX&KINGS.

In the talk with Jonathan Howtett, Director of Advertising Sales at BBC
Worldwide, he put forward a plan in which staff of a BBC Travel Channel will
film a special program for Hangzhou.

In addition, many other world famous figures expressed their support and
appreciation of the Expo. Derek Casey, chairman of World Leisure Organization
said: "You can't miss Hangzhou and the 2nd World Leisure Expo
(en.wl-expo.com/expo01.html)." Praise from Councillor Jim McKenna, Lord
Mayor of Leeds, Dr. Helmut Müller, Lord mayor of Wiesbaden's, Steinau Mayor
Walter Strauch, especially those of Dr. Hans d'Orville, UNESCO's Assistant
Director-General for Strategic Planning and Umberto Vattani, President of the
Italian Trade Commission, gave the Committee more confidence to publicize
Hangzhou's leisure style. Just as Mr. Zhang Tingjian said, "There will only
be more visitors from Europe and America in the future, as the New York Times
has already hailed Hangzhou as a must-see destination for world travelers."

    2011 World Leisure Expo
    Time: Sep. 17(th) - Nov. 18(th)
    Theme: Leisure - Enhancing the Quality of Life
    Place: Hangzhou, China.

    For more information, please visit en.wl-expo.com/

    Miss Cao Jiehao
    Tel: +86-571-8525-0143
    Fax: +86-0571-85253604
    E-mail: worldleisureexpo@gmail.com


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