M.A.C Cosmetics Artists Lend a Helping Hand to Commemorate World AIDS Day in London, Edinburgh and DublinBy M.a.c Cosmetics, PRNE
Wednesday, November 24, 2010
Local M.A.C Artists From all Over the UK Join Over 1,400 M.A.C Employees From 30 Countries to Extend the Work of the M.A.C AIDS Fund
LONDON, November 25, 2010 - Today makeup artists from M.A.C Cosmetics in London, Edinburgh
and Dublin will put away their makeup kits and don red ribbons to participate
in a company-wide volunteer effort to honor World AIDS Day. This
initiative-part of a worldwide effort involving more than 1,400 M A C
employees in 120 North American cities and 30 countries-is organized to
demonstrate the company's longstanding commitment to the global fight against
HIV/AIDS and strengthens the artists' relationship with the brand's
philanthropic foundation, the M.A.C AIDS Fund (MAF), and its many grantees.
M.A.C artists from London and Edinburgh will pitch in to help at
London's Positive East and Edinburgh's Waverley Care and give up some of
their free time to decorate nominated service areas and meeting rooms which
are frequently used by visitors to both Charities. The M.A.C Aids Fund has
supported Positive East since 2006 and Edinburgh's Waverley Care for over 10
To raise awareness on World Aids Day in Dublin, M.A.C Friends and
Colleagues are joining the Open Heart House charity "Sleep Out". This will be
the inaugural Open Heart House "Sleep Out" and it is a great way for M.A.C to
develop the support it has given to this charity since January 2000.
MAF has donated a combined total of over GBP230,000 to these
three charities for various projects.
"One of the main reasons I love working at M.A.C is because of VIVA GLAM
and all the good work the M.A.C AIDS Fund does in the fight against HIV/AIDS.
The experience of volunteering with my fellow artists on World AIDS Day is
inspiring and a real way for me to give back," said Neil Young, M.A.C Senior
One hundred percent of the sales price (minus the VAT) of
M.A.C VIVA GLAM Lipsticks and Lipglasses goes directly to the M A C
AIDS Fund benefiting grantees in more than 30 countries. To date, the company
has donated more than $190 million to help those affected by HIV/AIDS.
"The fact that the lives of people living with HIV/AIDS are
improved every time a makeup artist sells a VIVA GLAM product has always been
a great source of pride at M A C," said Nancy Mahon, Senior Vice
President, M.A.C Cosmetics and Global Executive Director of the M.A.C AIDS
Fund. "The M.A.C AIDS Fund is truly the heart and soul of our company-there
is commitment to the cause at every level. Our deep tie to the Fund creates a
great comradery and bond among our employees, which in turn contributes to
the fact that M.A.C has a higher retention rate than other brands. It is
wonderful to see the company unite time and again on such an important day
and lend their time to support the global fight against HIV/AIDS."
All over the globe, M.A.C employees are giving back in a variety
of ways. In India, artists will pair up with the women of Y.R. Gaitonde
Centre for AIDS Research and Education (YRG CARE) and assist them with
preparing and selling food items from carts in the streets of Chennai. In
Munich, Germany, artists will support the Münchner AIDS-Hilfe e.V. by selling
teddy bears to pedestrians in order to collect money for HIV infected people.
M.A.C volunteers in Toronto will partner with the Fife House providing makeup
applications, techniques and skin care tips to the residents, all of whom are
living with or affected by HIV/AIDS. Other participating M.A.C affiliates are
Argentina, Australia, Austria, Belgium, Brazil, Chile, Denmark, France,
Germany, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Netherlands,
New Zealand, Norway, Peru, Philippines, Russia, Singapore, South Africa,
Spain, Sweden, Switzerland, Taiwan, TR-Bali, UK and Venezuela.
About The M.A.C AIDS Fund
The M.A.C AIDS Fund, the heart and soul of M.A.C Cosmetics,
was established in 1994 to support men, women and children affected by
HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial
support to organizations working with underserved regions and populations. As
the largest corporate non-pharmaceutical giver in the arena, MAF is committed
to addressing the link between poverty and HIV/AIDS by supporting diverse
organizations around the world that provide a wide range of services to
people living with HIV/AIDS. To date, MAF has raised over $190 million (U.S.)
exclusively through the sale of M.A.C 's VIVA GLAM lipstick and lipglass,
donating 100 percent of the sale price (minus the VAT) to fight HIV/AIDS. For
more information, visit www.macaidsfund.org.
About Positive East - London
Our aim is to create a safe environment for people to come and receive
peer and professional support. Central to all our services is the principle
of self empowerment i.e. people, where ever possible, should be independent
and in control of their lives. To help maintain independence and not create
dependence. Our services are set up to work with people to encourage them to
Mission - "To improve the physical, economical, emotional and
psychological quality of life for individuals and communities affected by HIV
across East London." With services delivered across two centres, Stratford
and Stepney as well as from our outreach venues, our goal is to maintain the
provision of a high quality standard service, providing a flexibility of
approach to meet the requirements of our uses.
About Waverley Care - Edinburgh
Waverley Care was established in 1989. Since then we have constantly adapted
and responded to the changing face of HIV, incorporated Hepatitis C into our
work and developed new areas of focus.
Our key objectives are:
- To promote the welfare of people with HIV and similar conditions and those affected by them. - To provide care and assistance. - To advance education and understanding of these conditions and their prevention.
We do this with the aim of ensuring that people living with HIV or
Hepatitis C are able to live full and fulfilling lives within their
About Open Heart House - Dublin
Open Heart House was established in 1997 and is a member led organization
and is the only voluntary agency of its kind in Ireland.
It's mission is to empower and enhance the lives of people
living with HIV and AIDS. Open Heart House is a centre of warmth, welcome and
acceptance, which actively embraces and supports people living with HIV&AIDS.
Open Heart House challenges the social stigma of HIV and AIDS through the
provision of a range of facilities and services for its HIV positive
membership in a confidential, safe supportive environment. The range of
services provided is for people living with and affected by the virus
regardless of race, religion, age, sexual orientation, gender or disability
Contact: Ruth Wiles - Senior Director UK Global Communications & EMEA Fashion Relations, rwiles at mac-cosmetics.co.uk, +44(0)870-034-6858, Jane Walsh - M.A.C Communications Manager, jwalsh at mac-cosmetics.co.uk, +44(0)870-034-6514
Tags: ireland, London, MAC Cosmetics, November 25, United Kingdom