MBNA Makes Money Management Mobile

CHESTER, England, December 5, 2011 -

- With Photo

Credit card lender transforms website for Smartphone devices in response to demand

New mobile functionality allows customers to manage their money in the palm of their hand

MBNA has launched a range of new services enabling UK customers to manage their money through their mobile phones and Smartphones.

The new Smartphone and text services - including a new Mobile Card Services website and new text services allowing customers to make payments on their accounts or activate their cards - are aimed at supporting the rising number of UK customers accessing MBNA’s services and their accounts “on the go”.

Ian O’Doherty, Europe Card executive for MBNA, said: “Our customers - and consumers more broadly - are driving these improvements. We have seen an enormous rise in mobile traffic to our website and we are seeing increasing customer demand for more mobile friendly ways to engage with us.

“We have listened and we have responded by investing in a range of new simple-to-use mobile phone services that allow our customers to manage their accounts whenever they want, wherever they want.”

Mobile card services

New functionality built into www.mbna.co.uk recognises when an MBNA customer uses a Smartphone to access its web pages and presents the key elements of the site in a mobile-friendly format.

By simply accessing the website on a Smartphone with a mobile Internet connection, customers will be redirected automatically to the new, specially adapted Mobile Card Services website, enabling them to view their account information, make a payment, view their transactions, request a balance or money transfer and view their PIN.

The move establishes www.mbna.co.uk as one of the UK finance sector’s most mobile-friendly websites and has been developed in direct response to customer feedback and demand.

Mobile text services

Providing MBNA has a mobile number recorded for a customer’s account, customers can also text one of the following terms to 83838 (or, if overseas, +44 (0)7860 010 010):

• BAL - gives customers their balance, available credit and credit limit.
• TRANS - lists a customer’s most recent transactions.
• BILL - enables customers to know how much their next payment is and when it is due.
• REWARDS - allows customers with rewards on their account find out their Rewards Points balance.

Payments by text

New functionality now allows customers to pay their monthly credit card bill by text message from a previously stored debit card - subject to additional security checks.

Activating a credit card by text

Customers can also now send a simple text message to activate their new MBNA credit card when they receive it.

To learn more about the new MBNA services, UK customers can visit www.mbna.co.uk and click on “Mobile Card Services”.

Picture Caption

The new look MBNA Mobile Card Services website.

About MBNA Europe Bank

MBNA Europe is a wholly owned subsidiary of Bank of America Corporation (NYSE: BAC). For more information, visit the company’s website at www.mbna.co.uk  or Bank of America’s website at www.bankofamerica.com.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further information, contact: Gary Jenkins, Corporate Communications, Bank of America Europe Card Services, Tel: +44(0)1244-574136, Email: gary.jenkins at mbna.com