MTV Adds to Already Star Studded Lineup for 2010 EMAs

Shakira and Plan B to Perform

LONDON, October 11, 2010 - The lineup of artists set to perform and present at the 2010
MTV EMAs spans rock superstars, pop princesses, industry newcomers and comic
icons as MTV today announces yet more talent to be a part of this year's
show, broadcast live from Madrid, Sunday 7th November 2010.

The 2010 MTV EMAs are sponsored by the new Suzuki Swift,
Calvin Klein Jeans and Dell.

Global superstar Shakira will perform along with breakthrough
uber-talent, Plan B; in addition to performers already announced: Katy Perry,
Kid Rock, Kings of Leon, Linkin Park, Ke$ha and host Eva Longoria.

"This will be my first time in Spain and at the MTV awards,"
said Plan B. "Nothing reminds me more of how far I've come in the last six
months than opportunities like this."

In addition, MTV's Jersey Shore superstar Pauly D,
starlet-in-the-making Emily Osment, extreme pranksters The Dudesons and MTV's
favourite son Jonny Knoxville will all take to the stage in Madrid to present
awards.

To vote for your favourite EMA artists, please go to
www.mtvema.com.

For all MTV EMA news and announcements join us on Facebook at:
www.facebook.com/mtvema and follow us on Twitter at: @mtvema
(www.twitter.com/mtvema)

Visit: www.mtvema.com/press for exclusive artwork, press
information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony,
celebrate the best in music, youth culture and entertainment. The annual
event, now in its 17th year, broadcasts on MTV entertainment platforms around
the world reaching more than 600 million households. The show is hosted in a
different city each year, taking the culture and ethos of each destination to
a world-wide audience. Renowned for attracting global A-list talent from
across the music and entertainment spectrum, the MTV EMAs draws nominees,
performers and presenters from every corner of the world, delivering
groundbreaking and unforgettable performances - from the first ever
holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's
infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's
'Wet Monsoon' set in Munich in 2007.

EMA Voting Notes:

Vote for Best Regional Act at www.mtvema.com Voting
closes Monday 18th October and the winner from each region will enter the
shortlist for Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World
Stage Performance will be announced online at www.mtvema.com during
the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and
Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as
producer, Raffaele Sangiovanni as executive in charge of production, line
producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV
Italia S.r.l - 360degrees Playmaker Production for MTV NETWOKS EUROPE" (c)
MTV NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier
multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV,
Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV
Networks' brands are seen globally in 645 million households in 161
territories and 34 languages via 165 locally programmed and operated TV
channels and more than 500 digital media properties. The company's diverse
holdings also include interests in television syndication, digital media,
publishing, home video, licensing & merchandising and feature films. MTV
Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu
(Japan) is the leading international manufacturer of small automobiles and
the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today
employs about 51,500 people around the world and has business activities in
196 countries and regions and production bases in 23 different countries and
regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8
billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*)
operating income. Its global sales reached 2.35 million automobiles and 3.02
million motorcycles and ATV. With its three lines of business - automobiles,
motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!"
that stands for the brand values "excitement", "straightforward", "value",
"sporty" and "spirit".

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and
marketing studios in the world. It designs and markets women's and men's
designer collection apparel and a range of other products that are
manufactured and marketed through an extensive network of licensing
agreements and other arrangements worldwide. Brands/lifestyles include Calvin
Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and
Calvin Klein Underwear. Product lines under the various Calvin Klein brands
include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear,
belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as
well as products for the home. For more information, visit
www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers
worldwide innovative technology, business solutions and services they trust
and value. For more information, visit www.dell.com.

Press Contacts: Kate Laverge, MTVNI (UK), T: +44(0)207-284-6144, E: kate.laverge at mtvne.com; Bernadette Simpao, MTVNI (NYC), T: +1-212-654-4311, E: bernadette.simpao at mtvstaff.com