New Website Trades in the Nation's Reputation as 'Worst Recycler'

NEWCASTLE UPON TYNE, England, November 23, 2010 - A new independent mobile phone recycling price-comparison site is being
launched to help the UK shake off its reputation as the worst recycler in
Europe, according to the Institute for Public Policy Research.

Sellmyoldmobilephone.co.uk is being launched in time for Christmas,
encouraging the nation to recycle its e-waste and help people to find the
best deal for their unwanted mobile phones.

Almost a million mobile phones are upgraded in the UK every month* and
with news of the release of the new Blackberry Bold 9780 and rumours of the
Nokia N9, this figure is likely to increase over the festive season.

Statutory consumer group, Consumer Focus recently reported that UK
consumers are sitting on an estimated 85 million old mobile phones that could
make money if they sold them and sellmyoldmobilephone.co.uk hopes to
capitalise on this by offering customers the best deals for their old phones
and encouraging people to help the environment.

The survey found that almost seven out of ten mobile phone users (68%)
have at least one or more old phones, and that an estimated 11 % have a
staggering five or more old phones lying around their homes.

The site compares prices from 23 leading mobile phone recycling companies
including Cash4Phones, Fonebank, Mypay.co.uk and Envirofone and the company's
aim is to become the most comprehensive mobile phone selling site online in
the UK. Visitors can

look up their phones from a list of most leading brands, select the best
deal, freepost their phone and then receive their cash.

The recycled phones are then stripped for useful metals and plastics and
donated to charities. Many recycled mobile phones end up in India, Africa and
China, providing people in rural areas with a vital communication link.

Prices are updated daily and unlike other price comparison sites,
sellmyoldmobilephone.co.uk also features a historic tracking device, allowing
consumers to monitor how much they would have received if they had traded in
their phone in the past few weeks. Customers can make up to GBP180 for their
old phones.

Sellmyoldmobilephone.co.uk has been set up by Edward Robertson Ltd, a web
development company based in the North East of England.

Graham Miller, director of Edward Robertson, said: "We really want to
change the UK's poor recycling reputation and with Christmas coming up,
people are sure to find a mobile phone under the tree. Instead of letting old
mobile phones overcrowd landfill sites, damaging the environment, we are
encouraging people to get the best deals on their phone whilst helping the
environment."

Edward Robertson has previously launched its online shopping directory
shopsafe.co.uk, providing customers with a database of over 4,000 retailers
and giving consumers peace of mind by only listing sites that are secure.

*The Telegraph online (2010)

Edward Robertson Limited, 1 Bondgate, Darlington, County Durham, DL3 7JA.
Tel: +44(0)1325-489. For media enquiries please contact Helen Saville on +44(0)191-231-4985