RockTron Goes Global

By Rocktron International, PRNE
Monday, October 4, 2010

BRISTOL, England, October 5, 2010 - RockTron International - the innovative fly ash recycling
company - has this week announced a new business franchise proposition and
signed up their first franchisee. RockTron's proposition has generated
unprecedented demand following the winning of the Institution of Chemical
Engineers' most prestigious Nicklin Medal, which has placed RockTron firmly
in the international spotlight. Investors, energy companies, polymer and
cement manufacturers around the world have shown strong interest in this
small British company's breakthrough in fly ash recycling technology. In
response, RockTron has developed a new business franchise proposition, part
of a new financial strategy that is set to rapidly expand the commercial
opportunities for investors. (www.rktron.com/partnership)

Global Environmental Problem

Billions of tonnes of coal-fired power station waste, called
fly ash, are dumped in long term landfill sites worldwide. RockTron has
developed a commercial mineral processing solution for this massive and
growing environmental problem, transforming fly ash into valuable
eco-minerals on an industrial scale, with no waste stream. These exciting new
products are used to substitute traditional, more expensive fillers and
extenders in the manufacture of polymers, rubbers, coatings and concrete
products.

RockTron's Eco-mineral Solution

RockTron's 100% recycled, high added value eco-mineral product
range includes hollow and solid alumino-silicate (glass) microspheres (<1 to
300 micron) together with solid paramagnetic (iron) microspheres and high
purity carbon. Applications include automotive, aviation, tyres, paints and
coatings, flooring, cabling, piping, construction and domestic appliances.
Independent testing by Queen's University Belfast, BMS and ARTIS (Avon
Rubber) on RockTron's products has yielded very promising results in polymer
and rubber applications. This vindicates RockTron's view that these new
eco-mineral products can help increase manufacturers' margins and cut their
carbon footprint, while offering comparable and in many cases superior
product performance.

Strong International Demand

Following the launch of RockTron's fly ash beneficiation
technology in the UK and the construction of its first full scale plant,
RockTron has experienced strong demand for its products and technology from
around the world including China, Korea, Russia, Europe, USA, Australia and
Malaysia. In response, RockTron has launched RockTron Asia two years ahead of
schedule and developed a new, more versatile partnership franchising business
model, which allows RockTron and its partners to develop into multiple
international markets simultaneously, without compromising existing
agreements or future opportunities. RockTron's first industrial plant at
Fiddler's Ferry, in operation and capable of recycling up to 800,000 tonnes
per annum, demonstrates the fact that RockTron fly ash beneficiation is now a
proven technology.

RockTron's New Partnership Proposition

Executive Deputy Chairman, Dr John H. Watt said:

"We're very excited about our new franchise proposition and
proud that we have signed up our first franchisee in the UK. RockTron can
offer investors and large companies in the energy, polymer, rubber, coatings
and cement industries a means of future proofing their current market
positions through franchise arrangements. It's a new and inspiring
opportunity for greater return on investment, with far more flexibility than
conventional opportunities. It also allows companies to capitalise on
RockTron's proven technology, expert knowledge and unrivalled experience,
without having to fund years of expensive high risk research and development
costs. High added value eco-minerals represent a huge investment opportunity
and we are leading the way in this new global market."

RockTron's new partnership initiative is open to governments,
energy, cement / concrete, polymer companies and commercial investors
equally, with the potential for significant environmental benefits including
site remediation and carbon emissions savings. RockTron proves that what is
good for business is also good for the environment.

Following the negotiation of their first UK franchise,
RockTron International will formally launch RockTron Asia at the new
international IGEM Conference in Kuala Lumpur 14-17 October 2010, which will
be attended by a number of parties interested in negotiating new franchises
for several Asian countries.

    Notes for Editors:

    - A typical RockTron plant is capable of processing up to
      800,000 tonnes of fly ash p.a.

    - Every tonne of cement currently produces approximately 0.82
      tonnes of CO2 during the manufacturing process (circa 5% of annual
      man-made CO2).

    - Substituting 500,000 tonnes of RockTron eco-minerals on a
      one to one basis with that of man-made glass spheres could save over
      450,000 tonnes of CO2 p.a.

    - End products should be more cost-effective, more durable and
      deliver lower embodied energy. They can also improve performance and in
      concrete applications have been shown to grow stronger over time and
      enable manufacturers to claim a higher 'green performance' premium.

    - For more detailed technical information: visit:
      www.rktron.com

For more information, interviews and images please contact:

Sophie Munro-Faure, sophie@jdi.co.uk, +44(0)208-563-1414

For more information, interviews and images please contact: Sophie Munro-Faure, sophie at jdi.co.uk, +44(0)208-563-1414

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