Russia Has Most Engaged Social Networking Audience Worldwide
By Comscore Inc., PRNETuesday, October 19, 2010
Yandex Reached Nearly 80 Percent of Russian Internet Audience in August 2010
LONDON, October 20, 2010 - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released a study of internet usage in Russia based on August 2010 data
from the comScore Media Metrix service. The study revealed that Russians are
the heaviest social networkers worldwide in terms of time spent per user and
that Yandex is the leading property in the Russian Federation.
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Russia #1 Worldwide in Time Spent on Social Networking Sites
In August 2010, 34.5 million Russian internet users (74.5 percent of the
online population) visited at least one social networking site. With an
average of 9.8 hours per visitor during the month, Russians spent more than
double the worldwide average of 4.5 hours per visitors on social networks,
ranking it #1 among all countries in social networking engagement. Israel
ranked second with an average of 9.2 hours per visitor, followed by Turkey
with 7.6 hours.
Vkontakte.ru ranked as the top social networking site in Russia with 27.8
million visitors, followed by Odnoklassniki with 16.7 million visitors.
Despite Facebook's strong leadership position both worldwide and in the
majority of individual Internet markets, it ranked just fifth in Russia with
4.5 million visitors. However, its audience has grown 376 percent in the past
year, outpacing each of the other top five social networking sites in the
market.
Top 10 Countries for Social Networking Ranked by Time Spent per Visitor
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August 2010
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Total Worldwide Audience, Age 15+ - Home and Work Locations*
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Source: comScore Media Metrix
-----------------------------
Social Networking
-----------------
Average Hours per Visitor Total Unique Visitors (000)
------------------------- ---------------------------
Worldwide 4.5 964,305
--------- --- -------
Russian Federation 9.8 34,545
------------------ --- ------
Israel 9.2 4,032
------ --- -----
Turkey 7.6 20,911
------ --- ------
United Kingdom 7.3 35,792
-------------- --- ------
Philippines 6.2 5,176
----------- --- -----
Canada 5.8 22,087
------ --- ------
Indonesia 5.3 7,183
--------- --- -----
Finland 5.0 2,983
------- --- -----
Spain 5.0 18,569
----- --- ------
Puerto Rico 4.9 1,078
----------- --- -----
* Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs
Yandex and DST Lead Ranking of Top Web Properties in Russia
Of the 44 million Web users age 15 and older in Russia in August 2010,
34.9 million accessed the Russian search portal Yandex Sites, ranking it as
the top property in the market. Internet holding company DST, which includes,
among others, Mail.ru, Odnoklassniki and ICQ, ranked second with an audience
of 34.4 million visitors, followed by Google Sites with 30.2 million unique
visitors. Russian-based social network Vkontakte ranked fourth with 28
million visitors (63.6 percent reach), while RosBusinessConsulting ranked
fifth with 19.3 million visitors (43.9 percent reach).
Top 15 Web Properties Ranked by Unique Visitors (000)
-----------------------------------------------------
August 2010
-----------
Total Russian Audience, Age 15+ - Home & Work Locations*
--------------------------------------------------------
Source: comScore Media Metrix
-----------------------------
Total Unique
Visitors (000) % Reach
-------------- -------
Total Internet: Total Audience 44,027 100.0 %
------------------------------ ------ -------
Yandex Sites 34,926 79.3 %
------------ ------ ------
DST 34,407 78.1 %
--- ------ ------
Google Sites 30,202 68.6 %
------------ ------ ------
Vkontakte 28,015 63.6 %
--------- ------ ------
RosBusinessConsulting 19,308 43.9 %
--------------------- ------ ------
Wikimedia Foundation Sites 14,979 34.0 %
-------------------- ------ ------
Rambler Media 14,272 32.4 %
------------- ------ ------
Microsoft Sites 12,117 27.5 %
--------------- ------ ------
SUP 10,261 23.3 %
--- ------ ------
Ucoz.ru 9,823 22.3 %
------- ----- ------
Depositfiles.com 9,745 22.1 %
---------------- ----- ------
Gazprom Media 9,263 21.0 %
------------- ----- ------
Zaycev.net 8,894 20.2 %
---------- ----- ------
Opera Software 8,792 20.0 %
-------------- ----- ------
Letitbit.net 8,535 19.4 %
------------ ----- ------
* Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
"It is very exciting to watch the developments of the continuously
strong-growing Russian internet market, where many Russian-based companies
still outnumber global players," said Mike Read, SVP & managing director,
comScore Europe. "The substantial growth in the Russian social media sector
provides a sizeable advertising opportunity and reflects the importance of
online connectivity for the Russian population."
comScore at Internet Week in Moscow
Mike Read, SVP & managing director, comScore Europe, will be speaking at
Russian Internet Week in Moscow on 21st October 2010 at 11am (Russia Time
Zone 2 / MSK). The presentation will be about the state of the internet in
Russia from a global and local perspective including an overview of the
online video landscape.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.
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Berit Block of comScore, Inc., +44-203-111-1758, worldpress at comscore.com
Tags: Comscore Inc., England, London, October 20, Russia
