Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide

comScore Releases Report, Women on the Web: How Women are Shaping the Internet

RESTON, Virginia, July 28, 2010 - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released a global report on women's online usage titled, Women on the
Web: How Women are Shaping the Internet, which provides an in-depth analysis
of the female Internet user, highlighting key trends by Internet activity,
worldwide region and digital channel. Among its results, the report found
that social networking sites reach a higher percentage of women than men
globally, with 75.8 percent of all women online visiting a social networking
site in May 2010 versus 69.7 percent of men. To download a copy of Women on
the Web: How Women are Shaping the Internet, please visit:
www.comscore.com/WomenOnTheWeb

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"Understanding gender-specific differences in Web usage is valuable to
any digital stakeholder looking to successfully reach and engage both women
and men in the online environment," said Linda Boland Abraham, comScore chief
marketing officer and executive vice president for global development. "We
have seen that women across the globe share some similar usage patterns
online, such as strong engagement with social networking sites, but it's also
important to understand gender differences on a regional, country and local
level, where cultural differences are continually shaping online usage and
content consumption."

Women Spend 30 Percent More Time on Social Networking Sites Than Men

Globally, women demonstrate higher levels of engagement with social
networking sites than men. Although women account for 47.9 percent of total
unique visitors to the social networking category, they consume 57 percent of
pages and account for nearly 57 percent of total minutes spent on these
sites. Women spend significantly more time on social networking sites than
men, with women averaging 5.5 hours per month compared to men's 4 hours,
demonstrating the strong engagement that women across the globe share with
social sites.

    Worldwide Social Networking Category Usage and Engagement by Females
    and Males
    --------------------------------------------------------------------
    May 2010
    --------
    Total Worldwide Audience, Age 15+ - Home & Work Locations*
    ----------------------------------------------------------
    Source: comScore Media Metrix
    -----------------------------

                                       Social Networking
                                       -----------------
                                 %                                    Average
                            Composition        %             %         Hours
                      %       Unique      Composition   Composition     per
                    Reach    Visitors        Pages        Minutes     Visitor
                   ------   -----------   -----------   -----------   -------
    Total
     Audience      72.5%       100.0%       100.0%        100.0%       4.7
    ---------      ----        -----        -----         -----        ---
    All Females    75.8%        47.9%        57.0%         56.6%       5.5
    -----------    ----         ----         ----          ----        ---
    All Males      69.7%        52.1%        43.0%         43.4%       3.9
    ---------      ----         ----         ----          ----        ---
    *Excludes visitation from public computers such as Internet cafes or
    access from mobile phones or PDAs.

Latin America and North America Display Strongest Social Networking Reach
Among Women

Across each global region, Social Networking reached a higher percentage
of women online than men. Social Networking's reach among women is highest in
Latin America where it reached 94.1 percent of females online, and in North
America where it reached 91.0 percent of females. Europe saw 85.6 percent of
its female online population visit a social networking site in May 2010,
while in Asia Pacific, where parts of the region still face low broadband
penetration and site restrictions, reported a 54.9-percent reach.

    Social Networking Category Reach by Worldwide Region for Females and
    Males
    --------------------------------------------------------------------
    May 2010
    --------
    Total Audience, Age 15+ -Home & Work Locations*
    -----------------------------------------------
    Source: comScore Media Metrix
    -----------------------------

                                   Social Networking
                                   -----------------
                                   % Reach by Region
                                   -----------------
                                  Females       Males
                                  -------       -----
    Worldwide                     75.8%         69.7%
    ---------                     ----          ----
    Latin America                 94.1%         91.9%
    -------------                 ----          ----
    North America                 91.0%         87.5%
    -------------                 ----          ----
    Europe                        85.6%         80.6%
    ------                        ----          ----
    Asia Pacific                  54.9%         50.7%
    ------------                  ----          ----
    *Excludes visitation from public computers such as Internet cafes or
    access from mobile phones or PDAs.

    Additional findings from the report include:

    - Although men are in the majority across the global Internet, women
      spend about 8 percent more time online, averaging 25 hours per month
      on the Web.

    - Globally, women spend 20 percent more time on Retail sites overall than
      men. Among the various retail sub-categories, Comparison Shopping and
      Apparel sites reached the highest percentage of women at 24.8 percent
      and 18.7 percent, respectively, in May 2010.

    - In the U.S., women are more avid online buyers than men, with 12.5
      percent of female Internet users making an online purchase in February
      2010, compared to 9.3 percent of men.

    - Health sites show some of the largest overall differences in reach
      between female and male, with a nearly 6-point gap between global
      women and men.

    - In most countries women spend far less time watching online video than
      men, but women spend a much higher share of their time watching videos
      on YouTube than men.

    - In both the U.S. and Europe, smartphone usage is dominated by men with
      both markets experiencing close to a 60/40 split in smartphone adoption
      between the genders.

To download a copy of Women on the Web: How Women are Shaping the
Internet, please visit: www.comscore.com/WomenOnTheWeb

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and the preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.

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Sarah Radwanick of comScore, Inc., +1-312-775-6538, press at comscore.com