The Cumberland Hotel Opens Hendrix Suite to Commemorate Guitar Hero

LONDON, September 17, 2010 - Guoman's The Cumberland hotel, which was the last known address of Jimi
Hendrix, has announced that on September 18th, the 40th anniversary of the
death of the guitar legend, it will be marking the occasion with a new
Hendrix-inspired suite and mini-photography exhibition.

Hendrix was a regular guest at the hotel near Hyde Park
(www.guoman.com/en/hotels/united_kingdom/london/the_cumberland/index.html),
during the 1960s and conducted what was to be his last ever interview,
with music journalist and press agent Keith Altham, in one of the hotel's
fifth-floor Suites just days before his untimely death in 1970.

The suite is designed to inspire its visitors from the instant they
enter; to capture the ethos of Hendrix and ultimately be a sanctuary where
Hendrix himself would have enjoyed spending time. Conceived by interior
designer Mary Gannon and her senior associate Cynthia.

The suite will be marked out with statement lighting, flamboyant colours
and psychedelic stylised patterns, authentic fabrics uncovered in vintage
fairs and from specialist collectors. The room showcases an original 60s
printed panel called 'Peacock' by Mariji Isola for Marimekko, along with a
wall of framed originals of NME covers from the 1960s featuring the rock
legend.

Centrepiece of the room is a flaming three-metre Hendrix mural by
renowned graphic designer Andie Airfix, whose previous works include designs
for Paul McCartney, The Rolling Stones and Led Zeppelin. Airfix drew his
inspiration from Hendrix's infamous 'guitar flambé' show finale.

Altham, who has acted as a consultant to The Cumberland during the
project commented, "I think he would have loved the idea of a special room
designed in a style which is harmonised to his music and memory and where
others might gain inspiration from his work or simply relax and enjoy the
music made by the greatest rock guitarist of all time."

The Cumberland's expansive colourful lobby will also play host to a
couple of limited edition archival photographs of Jimi Hendrix. Taken in the
late 1960s, the documentary style prints by Barrie Wentzell, who photographed
much of rock's royalty, show Hendrix looking relaxed, upbeat and himself.

The hotel will also be displaying 'Classic Hendrix', containing over 300
images of Hendrix, which is thought to be the most comprehensive visual
memoir of Hendrix ever published.

The Cumberland's 'Hendrix' Suite will be available to check into from
September 2010 and will be open to members of the public on September 18th to
commemorate the rock legend and hear the last interview.

Guoman Hotels is supporting the work of The Hendrix Foundation, official
not-for-profit organisation set up to provide deprived children with access
to musical instruments or music lessons, by donating a GBP10 sum from every
night's stay in the Suite for the year.

Notes to editor

About Guoman Hotels

Guoman Hotel Management Limited operates two hotel brands within the UK
market; Guoman Hotels, an exclusive collection of deluxe hotels located in
central London and Thistle Hotels, a chain of quality full service hotels in
the UK's major cities.

Guoman Hotels in the UK consists of four prestigious landmark properties
to cater for those wanting a hotel near Park Lane, Oxford Street Hotels
(www.guoman.com/corporate/the_cumberland_hotel_near_oxford_street.html),
Hotel near Westminster
(www.guoman.com/corporate/royal_horseguards_hotel_near_houses_of_parliament.html),
Tower Bridge Hotels
(www.guoman.com/en/hotels/united_kingdom/london/the_tower/index.html)
or a Hotel near Buckingham Palace
(www.guoman.com/corporate/the_cumberland_hotel_near_buckingham_palace.html).

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Whilst each hotel in the portfolio is different with its own unique
identity and style, as a collection they capture the imagination and are
united in their individual ability to deliver inspirational guest
experiences.

Guoman Hotel Management Limited is a wholly-owned subsidiary of
GuocoLeisure Ltd, part of the Hong Leong Group which has hospitality and
leisure businesses across the globe with hotels in Europe, USA, Australasia
and Asia.

For further media information regarding Guoman Hotels please contact:

    James Watts
    Siren PR
    Room on the Roof
    Riverside Studios
    Crisp Road
    London
    W6 9RL
    +44(0)20-3008-6280

James Watts, Siren PR, Room on the Roof, Riverside Studios, Crisp Road,
London, W6 9RL, +44(0)20-3008-6280