Tommy Hilfiger to Bring European Tailored License In-House

AMSTERDAM, October 24, 2011 -

The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], announced today that it has entered into an agreement to bring its European tailored apparel business in-house, effective as of the Spring 2013 season.

Tommy Hilfiger tailored apparel was introduced to the European market in October 1998 under a licensing arrangement operated by the Holy Fashion Group. Through the partnership, Tommy Hilfiger began offering high quality tailored clothing, dress shirts and ties, a business which grew to become very successful and today represents well over $100M in retail value. The transaction is expected to close by December 31, 2012. Holy Fashion Group will continue to operate the business until the closing. No financial details of the transaction have been disclosed.

“This acquisition represents an exciting opportunity for us to build further on the solid base that the Holy Fashion Group has developed over the years. By directly integrating the business into the overall Tommy Hilfiger European organization and commercial infrastructure, we feel we can develop further areas of potential throughout the region. In addition we can also take advantage of PVH’s status as the world’s largest dress shirt company,” said Daniel Grieder, Chief Executive Officer of Tommy Hilfiger Europe. “We would like to thank the Holy Fashion Group for their commitment and dedication in building a strong and very significant business. Tailored clothing is a specialized product category and, as such, we are excited that we have been able to bring on board a highly experienced management team to lead this new division.”

“We have experienced a spectacular development during the last 13 years, not in the least due to the fact that the Tommy Hilfiger brand has proven to have true global appeal,” said Reiner Pichler, Chief Executive Officer of the Holy Fashion Group. “The Holy Fashion Group will continue to focus on the development of our own brands, as well as the Tommy Hilfiger business through closing. I am confident that both the Tommy Hilfiger business and the brands in the Holy Fashion Group portfolio will have many more years of further growth.”

The new in-house Tailored division will be headed by Michael Berngruber, who joins the Tommy Hilfiger Group in the capacity of Vice President Tailored Clothing Europe. Michael brings over 25 years of experience in the fashion industry and, for the past 10 years, has held various managerial positions at Hugo Boss. Michael will report to Mr. Grieder. Marcel Ostwald will also join the Tommy Hilfiger Group, as the Tailored division’s Creative Director. Marcel has over nine years of experience in the tailored clothing business, most recently as the Senior Head of Creative Management for Boss Selection and Tailored lines.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit www.tommy.com.

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.  It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

For further information: Tommy Hilfiger: Abdel El Hamri, Senior Director European Marketing & Communications, T +31-(0)20-589-5701, abdel.elhamri at tommy.com ; Avery Baker, EVP Global Marketing & Communications, T +31-(0)20-589-9889, Avery.baker at tommy.com ; The Holy Fashion Group: Reiner Pichler, CEO, T +41-(0)71-686-32-11, R.Pichler at holyfashiongroup.com .