World-Leading Bands Muse, Faithless, and Groundbreaking New Artists Metric and Eliza Doolittle, Call for Innovative Mobile Apps in The GSMA's Band App Audition

LONDON, November 23, 2010 - The GSMA has brought together world-leading music bands Muse, Faithless,
and upcoming new artists Metric and Eliza Doolittle for the first ever GSMA
Band App Audition, an app developer competition calling for innovative mobile
app concepts for the artists to engage with their fans throughout the world.

The competition, organised by the GSMA in partnership with the Featured
Artists Coalition (FAC) and the Music Managers Forum (MMF) is open from 23rd
November until January 15th 2011. The finalists and winners will be announced
at the App Planet event at the GSMA Mobile World Congress being held 14-17
February, 2011. App developers can download individual mobile app briefs,
along with graphics, tracks and other content assets from each of the artists
at: www.mobileappchallenge.com/challenges/bands

"The Band App Audition has been created for app developers to showcase
innovative and creative new ways that artists can engage and interact with
fans around the world, across all mobile OS platforms," said Michael O'Hara,
chief market officer, GSMA. "This is the first competition of its kind, and
we are delighted to have such a fantastic line-up of world leading and new
artists participating in the contest."

FAC Co-Chairman and Pink Floyd drummer Nick Mason adds, "Artists need
innovative and compelling ways to maintain and grow the relationships that
they have with their fans. The Band App Audition is a creative way to achieve
this by bringing artists and app developers closer together; and importantly
all this is being done in a way that artists can direct."

The competition calls for 3 minute video submissions succinctly outlining
the basic concept behind the app entry. The contest will be judged by the
artists and their management, and competition prizes range from the
opportunity to engage with the participating bands to develop the official
mobile app, as well as meet and greets, tour tickets, merchandise and other
prizes.

British group Muse has cemented their position as one of the world's
premier rock bands. Their third consecutive number one album in the UK, 'The
Resistance', released in 2009, went on to top the charts in a further 21
countries. The 2009-10 tour saw the band playing to sold out arenas and
stadiums around the world (including two nights at London's Wembley Stadium
and two nights at Paris' Stade de France) selling 1.5 million tickets along
the way.

"As the band head back into the studio, they are looking for a mobile app
to keep fans engaged with their activities between album releases," said
Anthony Addis, Manager of Muse. "They are looking forward to seeing what
great new ideas developers come up with as a response to the brief."

Faithless have always been musical movers and shakers as well as icons
for the club scene. First emerging in the mid-1990s, the idea that a dance
music act could produce rich full-length albums rather than one-off tracks,
pack out live concerts and bring together all kinds of genres and music fans
seemed quite revolutionary. Fourteen years, several albums and numerous
global tours, festivals and hits later, those Faithless qualities have become
benchmarks of the 21st-century music scene.

"Faithless is looking for an app that reflects their pioneering dance
ethos through the use of cutting edge technology," said the band's manager,
Craig Newman. "The GSMA's Band App Audition is a great musical experiment
that we hope will unearth some new and innovative thinking from the world of
mobile app developers."

Metric is a Canadian indie rock and New Wave band, originally formed in
Toronto, Canada. With its 2009 Fantasies release, Metric broke ground by
becoming an Alternative sensation without the benefit of ever being signed to
a major label. A major factor in that independent success was the band's
innovative use of digital media to market the release and stay close to fans.
The band's latest release: "Eclipse (All Yours)" is featured in the latest
movie in The Twilight Saga.

Through its participation in the Band App Audition, Metric looks to break
new ground in the type of fan interaction that can be facilitated by a mobile
app. "It will not be sufficient to simply replicate or translate a web
browser experience to a mobile device," said Mathieu Drouin, Manager of
Metric. "The winning developer will demonstrate functionality that utilizes
the unique marketing and fan interaction possibilities that mobile technology
affords."

Eliza Doolittle is a London based singer songwriter who saw her first
self titled release reach Number 3 in the UK charts and go gold in just three
weeks this summer. Still in the early stages of her career, Eliza is
certainly an artist to watch. 2011 will be a busy year for her with a tour
set to be announced soon that will see her playing shows in the US, Europe,
Australia and of course the UK.

George Roberts-Bascombe, Eliza's manager says, "We are so excited about
the Band App Audition. Social networking has been a key element in helping
Eliza achieve the success that she's seen to-date and as far as apps go,
we're just at the tip of the iceberg as to what is possible, so Eliza is
looking forward to seeing just how creative the developer community can be."

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

About the FAC

The Featured Artists Coalition is a not-for-profit organisation set up by
and run by recording artists. It exists to make sure that artists always have
a powerful, collective voice. The FAC is also there to help its members
navigate both the technology and business landscapes and the modern music
industry.

The FAC has over 2,500 supporters and its board of directors includes:
Kate Nash, Billy Bragg, Master Shortie, Mark Kelly (Marillion), Hal Ritson
(The Young Punx), Nick Mason (Pink Floyd), Dave Rowntree (Blur), Annie
Lennox, Sandie Shaw, Ross Millard (The Futureheads), Howard Jones, Lucy
Pullin (The Fire Escapes), Ed O'Brien (Radiohead), Fran Healy (Travis) &
Rumer.

To find out more about the FAC visit
www.FeaturedArtistsCoalition.com

About the MMF

Since its inception in 1992, the MMF has worked hard to educate, inform
and represent UK managers (and their artists) as well as offering a network
through which managers can share experiences, opportunities and information.

While this work continues, the MMF is focusing more and more in this time
of change on providing real, meaningful value for its Members and their
artists - helping unlock investment, finding eyeballs for artists, opening up
new markets, and improving margins.

A wide range of general and specific benefits are already available to
all, and all Members are encouraged play an active part in the organisation
that aims to be their professional voice. Membership is open to any UK-based
artist manager.

Find out more about the MMF at www.TheMMF.net

Daniel Lowther, +44-7747-636-687, press at gsm.org