41st Parameter Extends Fight Against Online Fraud Through Expanded Operations in Europe

By 41st Parameter Inc., PRNE
Wednesday, February 10, 2010

Appoints Information Security Industry Veteran to Drive EMEA Expansion

SCOTTSDALE, Arizona and MUNICH, February 11 - 41st Parameter, the leading provider of web fraud detection and
prevention solutions, today announced the expansion of its European presence
with the opening of a new office in Munich, Germany. The company
simultaneously announced the appointment of information security veteran
David Curran as vice president of its EMEA region with overall responsibility
for sales, marketing and customer support. The announcement underscores the
success of 41st Parameter's original sales office based in London. With the
addition of the new Munich facility the company is now positioned to address
the escalating demand for its online fraud detection and intervention
solutions throughout Europe and the Middle East.

(Logo: www.newscom.com/cgi-bin/prnh/20090206/LA67630LOGO)

41st Parameter protects brand integrity while defending bottom line
revenue for some of the best-known companies doing business on the Internet
including global financial services institutions, international airlines, and
cross-border online merchants. The company's portfolio of cross-channel
solutions have proven uniquely effective at detecting fraud ring activity and
stopping multiple forms of online theft including card not present fraud, new
account opening fraud, phishing and account takeover and bust-outs.

As vice president, EMEA for 41st Parameter, David Curran will leverage
more than twenty years of pan-European experience starting and growing
high-velocity sales and channel operations for venture backed software
companies. During his career he has established and developed EMEA sales
organizations for six software companies with two achieving successful
initial public offerings and two others strategic acquisitions. Most recently
Curran served as vice president of International sales at information
security solution provider Ounce Labs which was acquired by IBM in June 2009.

"With strong operations in North America and the UK, and a growing
multi-national customer base, we're aggressively expanding our footprint with
the establishment of the Munich office," said Pete Selda, 41st Parameter's
chief executive officer. "We're pleased to have David Curran lead our
international expansion and bring our proven solutions and exceptional
customer service to the wider EMEA region."

"Online fraud is a growing concern throughout the region," said David
Curran
, newly appointed vice president, EMEA. "This is an exciting
opportunity to bring 41st Parameter's critical solutions to the broader
European and Middle East markets, defending online businesses against an
ever-growing fraud risk.

The new office is located at Terminalstrasse Mitte 18, 85356 Munich,
Germany
.

About 41st Parameter

41st Parameter provides solutions for detecting and preventing fraud
across multiple channels for the world's most valued and recognizable brands.
Leading financial institutions, e-commerce companies, and travel services
businesses rely on 41st Parameter's technology to protect them from
cybercrime threats including card not present fraud, new account origination
fraud, phishing and account compromise, credit bust outs, and fraud ring
attacks. Founded in 2004, 41st Parameter makes the process of detecting and
preventing fraud easier and more effective, reducing both expenses and
potential losses. As a leading web fraud detection innovator the company
supplies industry-proven solutions which integrate advanced device
identification with comprehensive risk management capabilities. To learn more
about 41st Parameter, visit www.the41st.com

All trademarks are the property of their respective owners

Roy Chua, Corporate Communications, +1-480-776-5500, rchua at the41st.com; or Tim Whitman or Tara Mulloy, both of Schwartz Communications, +1-781-684-0770, 41st at schwartzpr.com, for 41st Parameter Inc.

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