93 Percent of Internet Users in Turkey Visited Google Sites in September 2009

By Comscore Inc., PRNE
Tuesday, November 10, 2009

Facebook Popularity Highlights Rapid Emergence of Social Networking

LONDON, November 11 - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released an overview of Internet usage in Turkey, based on September
2009
data from the comScore World Metrix service. More than 19.7 million
people age 15 and older accessed the Internet from a home or work location in
Turkey during the month, viewing an average of 3,070 pages of content and
spending an average of 31.6 hours per person online.

(Logo: www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

Google Sites Ranks as Most Visited Property in Turkey

Google Sites was the most popular property in Turkey in September with
18.4 million visitors, reaching 93.0 percent of the total online population,
followed by Microsoft Sites with 17.6 million visitors. Social networking
giant, Facebook.com, ranked third with 16.1 million visitors, having grown 26
percent in just the past six months. Dogan Online, which attracted 11.1
million visitors in September, led a total of seven Turkish-based properties
that ranked amongst the top 15, including Milliyet Group (8.8 million
visitors), Mynet A.S. (8.3 million visitors) and Blogcu.com (8.2 million
visitors).

"The Internet audience in Turkey is one of the most active and engaged
audiences in the world," said Jack Flanagan, EVP of comScore World Metrix.
"Internet users spend on average more than one hour a day online, ranking it
among the five most engaged online populations worldwide. Although global
Internet brands like Google, Microsoft and Facebook are among the most
visited in Turkey, there is also a vibrant community of home-grown Web
properties like Dogan Online and Milliyet Group. Turkey is clearly a market
with exciting potential."

    Top 15 Online Properties
    Ranked by Total Unique Visitors in Turkey (000)
    September 2009
    Total Turkey, Age 15+ - Home & Work Locations*
    Source: comScore World Metrix

                                             Total Unique
                    Media                    Visitors (000)        % Reach

    Total Internet : Total Audience              19,745             100.0
    Google Sites                                 18,361              93.0
    Microsoft Sites                              17,597              89.1
    Facebook.com                                 16,050              81.3
    Dogan Online                                 11,148              56.5
    Milliyet Group                                8,785              44.5
    Mynet A.S.                                    8,321              42.1
    Blogcu.com                                    8,239              41.7
    Hurriyet Internet Group                       7,471              37.8
    Nokta Internet Teknolojileri                  7,072              35.8
    Yahoo! Sites                                  6,448              32.7
    AOL LLC                                       5,894              29.8
    eBay                                          5,892              29.8
    Wikimedia Foundation Sites                    5,538              28.0
    Dailymotion.com                               5,278              26.7
    Sahibinden.com                                5,177              26.2

    *Excludes traffic from public computers such as Internet cafes or access
     from mobile phones or PDAs.

Facebook Popularity Underscores Emergence of Social Networking in Turkey

Facebook's position as the third ranked Web property overall in Turkey
underscores the rapid emergence of social networking in the market. Just six
months ago, social networking accounted for 9 percent of total time spent
online in Turkey, but in September social networking represented 15 percent
of all time spent online. Facebook ranked as the most popular social
networking site in September with 16.1 million visitors and accounted for 92
percent of the total time spent on social networking sites during the month.
Window's Live Profile — which provides a gateway to Turkey's most popular
Instant Messenger, Window's Live Messenger — ranked second with 7.8 million
visitors, followed by Turkish property Mynet Eksenim (3.2 million visitors)
and Netlog.com (1.8 million visitors).

    Top 10 Social Networking Sites
    Ranked by Total Unique Visitors in Turkey (000)
    September 2009
    Total Turkey, Age 15+ - Home & Work Locations*
    Source: comScore World Metrix

                                                                   Total
                                             Total Unique         Minutes
                    Media                    Visitors (000)        (MM)

    Social Networking                            16,913           5,651.6
    Facebook.com                                 16,050           5,196.1
    Windows Live Profile                          7,775              50.2
    Mynet Eksenim                                 3,232              24.3
    Netlog.com                                    1,834              94.7
    Kalpkalbe.com                                 1,801               6.9
    Windows Live People                           1,574               0.3
    MySpace Sites                                   938              22.2
    Gecevip.com                                     866               1.4
    Badoo.com                                       854              52.1
    Twitter.com                                     804               6.7

    *Excludes traffic from public computers such as Internet cafes or access
     from mobile phones or PDAs.

comScore Presenting at Google Day, Turkey

comScore EVP of comScore World Metrix, Jack Flanagan, will be speaking at
Google Day at the Swiss Hotel in Istanbul on Tuesday 17th November. The day
will consist of presentations delivered by a number of online experts, and
Mr. Flanagan will provide a unique insight into the current state of the
online market in Turkey and innovations in digital media measurement. For
more information please view the following link:
www.comscore.com/Press_Events/Events_Webinars

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.

Jamie Gavin of comScore, Inc., +44-(0)-207-099-1775, worldpress at comscore.com

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