A Concentrate of Innovation for Your Business

LONDON, September 5, 2011 -

Facebook, Nike, Google, O2, Kraft, Yahoo!, Disney and many more to discuss strategy, plus exclusives from eBay, BabyCentre and the new Tippexperience campaign will be revealed at ad:tech London 21 - 22 September 2011, National Hall, Olympia

All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy, unveil their innovations, share their visions and experiences on consumer behaviour and answer your digital marketing questions.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/adtech/50546/

With ad:tech London 2011 now in its seventh year, 8,000+ industry professionals are set to attend the exhibition and strategic conference. Major players such as: Nike, Google, Facebook, Orange, YouTube, Forrester, ComScore, eBay, Shazam, Amazon, Fiat and Forbes will discuss the successes and failures of their campaigns and give delegates a behind-the-scenes look at what’s to come.

The free exhibition includes 120+ seminars and 170 exhibitors, the Apps Zone, Innovation Lab, Live ad:tech Art, Retro Internet Cafe and Mobile Marketing Pavilion. You can also download the ad:tech London app to get 24-hour access to unique, on-the-go information, maps and networking opportunities.

Innovation Lab - A product demonstration area and series of educational sessions designed to showcase the most innovative and cutting edge developments in marketing. Representatives of some of the best new companies around will be on hand to show you the newest marketing solutions around.

Augmented reality, 2D barcodes and latest mobile technology - The burgeoning importance of mobile in the digital marketing space is a central theme at ad:tech London.

Live ad:tech Art - The Graffiti Life Company and Buddy Media have teamed up to create live graffiti on the gallery level of the show. Watch them create art specific to ad:tech and get involved yourself.

Internet Cafe - HandyCafe has created an old-school internet cafe on the show floor. Connect with the free Wifi on your own devices, or if your iPad’s on the blink, go retro and use one of the terminals installed in the cafe area!

Apps Zone - A centre of excellence for mobile apps and an informal networking area. From creative and development right through to distribution of mobile applications and generating ROI on your mobile investment, visitors will meet experts to guide them throughout the process from concept to click.

Mobile Marketing Pavilion - From marketing directors to online marketing strategists, ad:tech and the Mobile Marketing Pavilion provides a platform where buyers come to source mobile solution providers, network with industry peers and hear the latest updates from mobile experts.

Google, O2 and Navteq will be explaining how to make mobile work for your business. Kraft/Cadbury will present a case study on how it uses apps, augmented reality and QR codes to boost the brand.

Facebook, will reveal how consumer behaviour is changing around social media and Nike and VirginAtlantic will discuss how it has transformed their marketing and ultimately their organisation.

Forrester, Victors & Spoils and Crowdspring will give an insight about crowd sourcing and how it can become an extraordinary business asset when rightly embraced.

BabyCenter, LBi and eBay will be revealing unmissable exclusives. And the latest Tippexperience “a hunter shoots a bear” campaign will be unveiled.

The Guardian, 24/7 Real Media, DataXu, DoubleVerify and Weborama and Google will be deciphering the new display advertising landscape.

YouTube will be discussing how you can place video at the heart of your social media campaign, Orange will reveal the new innovations to enhance media buying across both online and traditional TV, while Symantec will showcase its latest B2B campaign on YouTube.

VCCP and EuroRSCG will narrate their take on creativity while Tribal DDB, and G2 will be showcasing best campaigns and will be explaining the art of blending together data, creativity and technology.

Finally, Fiat, Disney, appssavy and Mindshare will report best case studies and learning from the entertainment industry.

“What really matters in digital?” asks Christophe Asselin, head of ad:tech UK. “Techno jargon and buzz words are often a smokescreen for practitioners, a boundary to leverage the true power of digital for their business and ultimately inspire their clients.

“Our industry needs clarity, truthfulness and humility. Only those who aspire to experiment, fail forward, learn from their mistakes and adapt quickly will thrive in the current turbulent climate. All practitioners and decision-makers must unpick past assumptions, revise old theories and re-establish new essentials for their businesses. This requires all of us to continuously ask the right questions, source the best answers and understand how to drive required organisational changes. ad:tech London was established to help you navigate this changing world by enabling peer-to-peer exchanges, enlivening industry debate and ultimately clarifying what does matter.”

For more information visit www.ad-techlondon.co.uk

Notes to Editors:

ad:tech London 2011 is taking place at Olympia National, London, 21-22 September 2011.

Twitter: #adtech @adtech_London

About ad:tech

ad:tech London is part of the Daily Mail Group. And, as it is now in its seventh year in the UK, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing sector. ad:tech comprises of a conference, exhibition and educational seminars.

This year, speakers include: Google, Facebook, YouTube, eBay, Virgin, Forbes, Orange, Disney, O2, Amazon, Nike, AOL, Euro RSCG, G2, LBi and the Guardian.

ad:tech aims to address the dynamic digital marketplace and the issues facing advertising and marketing functions to make sure they stand out from the crowd and discover the next generation of opportunities.

The show originates from the USA, where for 16 years it has been showcasing. Underpinned by the support of industry leaders, key associations, governmental organisations and academic experts, ad:tech London’s reach extends to every marketing decision maker throughout Europe.

ad:tech conferences currently take place in New York, San Francisco, London, Melbourne, Sydney, Shanghai, Singapore, Tokyo and New Dehli. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas everywhere in the world.

About dmg :: events

dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in 20 years has managed Exhibitions, Conferences and online platforms for many industries in 25 countries. dmg :: events produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg :: events employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, India, China and Australia. dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg events please visit www.dmgevents.com.

For further information, please contact:

Laura Paterson t. +44(0)20-3180-6516, e. laurapaterson@dmgevents.com

Or

Christophe Asselin t. +44(0)20-3180-6678, e. christopheasselin@dmgevents.com

Video: multivu.prnewswire.com/mnr/prne/adtech/50546/

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