Adrenaline Sports Live Presented by RANI to Host the 10th DDE Championships for Skateboarding and BMX Sponsored by RAGE

By United Business Media ubm Middle East, PRNE
Monday, October 4, 2010

ABU DHABI, UAE, October 5, 2010 - For the third year in a row, Adrenaline Sports Live presented
by RANI returns to amaze adrenaline fans with a series of exciting
attractions; the festival organised by United Business Media runs from the
7th - 9th of October 2010 in the Abu Dhabi National Exhibition Centre, Abu
Dhabi
, UAE.

This year, event organisers United Business Media and action
sports organisation Dubai Desert Extreme (DDE) are proud to present the 'RAGE
10th Annual (Anniversary) DDE Champs' competition, bringing together the best
amateur skateboarders and BMX riders from around the region, to compete for
the ultimate crown at the biggest event of its kind in the region.

To celebrate the 10th Anniversary, the longest running action
sports event, RAGE are also bringing some of the best Professional
skateboarders and BMX riders from around the world to do Demo's for the
spectators, which should be an exhilarating display of extreme
skateboarding, BMX biking skills and stunts. The competition will take place
in the dedicated RAGE Skate Park which is being custom made especially for
this event and will be equipped with various level of ramps and a half-pipe.

The competition, which runs for 3 days, will pit competitors
against each other in two action sports disciplines: Skateboarding and BMX.
Skateboarders will be divided into three divisions based on age and
experience: Junior, Senior and AM-Pro, the latter specifically for the
highest level of skateboarders and sponsored riders; while BMX bikers will be
divided into Junior and Senior divisions.

Shahriar Khodjasteh, President and co-founder of DDE, commented,
"We're excited to be back! This year will mark the 10th anniversary of the
DDE Champs and we have some top-notch and very popular pro-riders joining us,
like Clint Peterson, Jussi Korhonen, and Sam Beckett who are pro
skateboarders, and Darryl Tocco and Drew York who are pro BMX riders. We even
have legendary Zach Shaw joining us again, who was actually at our first
event 10 years ago in Dubai."

"This is a big deal for us," commented Matt Tarrant, Show
Manager for Adrenaline Sports Live, presented by RANI. "The skateboarding and
BMX community is a growing one in the U.A.E., so teaming up with RAGE and DDE
for the 10th annual DDE Champs is proof of our dedication to this community
and the action sports scene. Through Adrenaline Sports Live presented by
RANI, we aim at bringing these exhilarating and exciting shows to the general
public year after year."

Those interested in participating can do so through signing up
on the RAGE website (www.rage-shop.com) and downloading the compulsory
Waiver Form which needs to be signed by parents if the participant is under
the age of 18. A full schedule of events and demo's will also be available on
line at the RAGE website. There will also be a compulsory helmet rule, so all
participants must bring a helmet or hire one at the RAGE Skatepark at the
Event.

Adrenaline Sports Live, presented by RANI will take place from
the 7 - 9 of October in the Abu Dhabi National Exhibition Centre (ADNEC) in
Abu Dhabi, and will run along side Barbican Turbo, the region's premier
custom car and bike show.

For more information please visit
www.adrenalinesportslive.com or find us on
www.Facebook.com/AdrenalineSportsLive . Buy advance price tickets now
at www.timeouttickets.com, www.boxofficeme.com and select
outlets of ENOC, Eppco and Zoom.

Notes to the editor

About Dubai Desert Extreme (DDE):

Since the turn of the millennium, Dubai Desert Extreme has
brought to the region a selection of the most amazing brands in the skate,
surf, snow, and bicycle industry while catering to a dedicated customer base
of hardcore enthusiasts. Since the beginning, we have worked hard to develop
the regions action sports scene. From sponsoring a team of the best local
riders to throwing the most amazing events and competitions at its very own
skate park, Dubai Desert Extreme and Rage have its roots in the heart of
progressive thought and action. "Rage currently represents and distributes
some of the biggest names in the industry, including Etnies, Es, Emerica,
Osiris, Volcom, Powell, Flip, Baker, Birdhouse, Santa Cruz, Nitro, Stereo,
Thirty-two, TSG, Tech Deck, New Era Hats, Giant bikes and loads more. We were
the pioneers in the skate boarding industry in the region and built the scene
and sport from the ground up. We built the first skate park, created our own
magazine, staged the first major events and our flagship event, the DDE
Champs are in its 10th year. We also sponsor the top skateboarders, with 12
riders on our team and our guys have competed around the world and placed
well in most events.

Adrenaline Sports Live presented by RANI

For more information please see
www.adrenalinesportslive.com

Local clubs, associations, agencies and companies that are
interested in finding out more about Adrenaline Sports Live, presented by
RANI should contact the organisers, UBM Middle East for information, on
+971-2-406-4471 or email info@adrenalinesportslive.com

Adrenaline Sports Live presented by RANI is the region's
festival for adrenaline-fuelled sports and holidays. Adrenaline Sports Live
presented by RANI is organised by UBM Middle East, and is one of the four
founding partners of the Abu Dhabi National Exhibition Company.

Adrenaline Sports Live presented by RANI includes sports
demonstrations, "Have a Go" sports trials, competitions and the following
festival zones -

    - Water
    - Land and Urban
    - Adventure Tourism
    - Retail and Clubs

    Further information on UBM Middle East can be found at
    www.ubmmiddleeast.com

    For images, photographs and further enquiries please contact:

    Abdul Karim Samaan
    Grayling Momentum
    +971-50-3633-145
    abdulkarim@graylingmomentum.com

For images, photographs and further enquiries please contact: Abdul Karim Samaan, Grayling Momentum, +971-50-3633-145, abdulkarim at graylingmomentum.com

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