Asia’s Largest Mountain Tourism Festival Held in Jishou, Hunan

JISHOU, China, August 17, 2011 -

The first China (Dehang) International Mountain Tourism Festival, organized by the People’s Government of Jishou in collaboration with the Jishou Tourism Bureau and China’s largest major outdoor event organizer www.huway.com, was successfully held in Dehang Scenic Area on August 5-8, 2011.

The International Mountain Tourism Festival attracted nearly 6,000 outdoor enthusiasts and more than 500 outdoor athletes from 12 countries including the US, France, Colombia, India and Pakistan. Numerous wonderful outdoor events, including outdoor triathlon, mountain bike race, weight-bearing walking challenge, international glide challenge, outdoor cooking contest, education donations, campfire carnival and 10,000-people camping, were held during the festival. The event is by far the largest mountain tourism festival in Asia.

The event was held in Dehang, a concentrated community of Miao People in China. Dehang means the “beautiful gorge” in the language of Miao ethnic group. It was recognized as one of the “10 most beautiful and promising rural tourism destinations in China” in a recent campaign ranking the country’s most beautiful and promising destinations. The Scenic Area features Aizhai highway wonder, Aizhai Big Suspension Bridge - the biggest bridge in the world, Dehang Miao village - the famous drum village across the globe and Liusha Waterfall - one of the “10 most popular waterfalls among tourists in China“, developing Dehang Scenic Area as a leisure canyon tourism brand with “hundreds of years of road and bridge wonders, thousands of years of Miao village charm and tens of thousands of years of canyon sightseeing” and making it have good condition to hold various of mountain outdoor sports.

During the event, the Eastern China Media Alliance, www.huway.com and the European Mountain Sports Organization granted titles of “the scenic area recommended by the Eastern China Media Alliance”, “the national activity base for outdoor clubs of www.huway.com” and “the European outdoor activity base” to Dehang Scenic Area, respectively.

The festival provides the best window to exhibit the picturesque landscape and the nationality’s folk customs of the Jishou with valley charm, and also provides support for building DEHANG into the first rate mountain resort for tourism and leisure.

More information, please contact:|
Haifeng Zhang
Tel: +86-25-8662-5759
Email: admin@huway.com

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