Attensity Group Acquires Social Media Monitoring Leader Biz360

Acquisition Opens the Enterprise by Enabling Social Media to be Used Across Key Business Processes; Propels Global Semantic Applications Leader to Dominant Position in the Expanding Social CRM Market

PALO ALTO, California, April 28, 2010 - Attensity(TM) Group, the leader in business user applications that
generate value from unstructured data, today announced the execution of a
definitive agreement to acquire Biz360(R) Inc., the leading provider of
social media monitoring and market intelligence solutions. This acquisition
propels Attensity to a dominant position in the expanding Social Customer
Relationship Management (Social CRM) market, by significantly enhancing
Attensity's ability to "open the enterprise" to conversations that take place
online. The enhanced Attensity platform will enable corporate customers to
gain strategic competitive advantage through (1) a world-class "listening
post," (2) self-service analytics, and (3) an integrated self-service
application that enables users to take action on insights found across
customer interaction channels; intelligently routes social, SMS and email
communications for response; and brings social knowledge into corporate
knowledge-bases for more effective agent service and customer self-service.

"Our acquisition of Biz360 further underscores Attensity's commitment to
open the enterprise to the world's unstructured data, bringing a wealth of
internal and external information to key business processes," said Ian
Bonner, president and CEO of Attensity Group. "By adding the massively
growing Internet data source securely to core enterprise applications, we can
help enterprises enhance both customer intimacy and transparency. Biz360's
technology and strong team enables us to gather, analyze and deliver social
and traditional media securely to the enterprise, supporting new capabilities
in Voice of the Customer analytics, customer service, and research
processes."

He added, "As a single company, Attensity and Biz360 offer the industry's
most sophisticated and easy-to-use analysis, delivery, and response
capabilities, enabling businesses to effectively listen, analyze, relate, and
act on information, both inside and outside of the firewall."

Attensity offers applications that generate value and actionable insight
from any textual source - email, CRM notes, survey responses, documents, and
a vast amount of data found online, including news, web forums, communities,
blogs, micro-blogging, and social sites. By joining the capabilities of
Biz360 with those of Attensity, the company opens up the enterprise to enable
users to participate, respond and engage in these customer conversations.

"The successful enterprise today needs to combine corporate insights with
the treasure trove of customer insights available through the Internet," said
Michael Fauscette, vice president of the Software Business Solutions Group at
IDC, the global provider of market intelligence. "With the acquisition of
Biz360, Attensity is in a position to help companies around the world unleash
the promise of the social customer through an innovative set of Social CRM
applications that are designed for business users."

Joining the Biz360 product portfolio with Attensity's suite of
applications for unstructured data, already the broadest and deepest in the
industry, creates a significant wealth of complementary and synergistic
technologies, market presence and customer experience. These include
world-class listening post capabilities used by over 50 of the Fortune 2000,
which offer the widest real-time access to online content (social media,
news, forums, blogs, product reviews, Twitter, Facebook, etc.) across more
than 15 languages. The acquisition also brings a proven SaaS-based
self-service application that enables organizations to monitor, track and
analyze these conversations - now called Attensity360.

"This acquisition provides significant market leverage for both parties,"
said Brad Brodigan, president and CEO of Biz360. "The combination of our
social media and market intelligence expertise with Attensity's semantic
analysis applications creates an unparalleled value proposition. Together,
our product lines are making next-generation Social CRM a reality, removing
the technical, process and scalability gaps between companies and their
customers. Together, we will change the way companies listen and respond to
their customers in ways never before possible."

Biz360 was founded in 2000 and has headquarters in Redwood City, Calif.
Biz360 has a strong business with many of the most respected brands including
Allstate Insurance, Astra Zeneca, Burson-Marsteller, Dell, HP, Las Vegas
Sands Corp. and many others. These relationships will provide a strong
revenue base for Biz360 to add to Attensity's global business. While Biz360
was primarily sold in North America, Attensity's global presence and strong
team in EMEA will immediately begin to market and sell the Attensity360
products globally - enabling Attensity to rapidly expand the offering into
markets beyond North America.

In the report, "The Forrester Wave(TM): Listening Platforms," Forrester
Research, Inc., Q1 2009, Biz360 was characterized as "a solid solution that
offers good data coverage, strong reporting, and cross-media comparison
capabilities."

"The Biz360 approach has always provided our company with the deepest
insights around social media data in the market," said long-time Biz360
customer Pete Boyd, senior vice president of operations for Las Vegas Sands
Corp., which owns and operates The Venetian and The Palazzo
resort-hotel-casinos, among other properties. "Combining Biz360's technology
with the business applications of Attensity will enable us to see beyond the
social media and news channels found online, to internal channels such as
surveys, CRM systems and more. Now, with the new Attensity360, we will truly
get that 360-degree view of our customers."

Under the terms of the transaction, Attensity is acquiring Biz360 in its
entirety, including pending patents, proprietary technologies, customer base,
current products and products in development. Upon close of the acquisition,
the Biz360 team will be integrated into the organization with Biz360's
president and CEO, Brad Brodigan, joining Attensity as its senior vice
president and general manager. The addition of Biz360's seasoned team of
professionals grows a dedicated, world-class group focused on software
solutions for social media monitoring and market intelligence.

The acquisition is subject to various standard closing conditions and is
expected to close within 10 days. The terms of the deal were not disclosed,
as both companies are closely held private companies. Attensity's majority
shareholder is aeris CAPITAL, a private Swiss investment office, while
Foundation Capital, Granite Ventures and Scale Venture Partners are among
Biz360's investors and will become shareholders in Attensity.

About Attensity Group

Attensity Group provides software applications based on Web 3.0 semantic
technologies to find, understand, and use information trapped in unstructured
text to drive critical decision-making. The comprehensive suite of
applications address collective intelligence in social media and forums; the
voice of the customer in surveys and emails; customer response management;
e-services; research and discovery; risk and compliance; and intelligence
analysis. With more than 500 installations worldwide, Attensity's
award-winning software is used by large government agencies and such
innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank
of Canada, Travelocity and Vodafone. Organizations are better able to track
trends, identify patterns, detect anomalies, reduce threats, and seize
opportunities to improve customer satisfaction and retention. The Service &
Support Professionals Association (SSPA) has honored Attensity with its
Recognized Innovator Award. More information is at
www.attensity.com/en/Company/Blog/index.php,
twitter.com/attensity and www.facebook.com/attensity.

(c)2010 Attensity Group. Attensity is a trademark of Attensity Group in
the United States and/or other countries. Other brand and product names are
trademarks or registered trademarks of their respective holders. Information
is subject to change without notice. All rights reserved.

About Biz360

The leader in social media intelligence, Biz360 provides the most
comprehensive social media monitoring solution, from easy-to-use self-service
to full-service capabilities, a global reach far beyond others, and the
combination of traditional media analysis with today's fast-moving social
media landscape. Using advanced data analytics, we aggregate and analyze vast
amounts of news and social media data to yield ongoing, relevant metrics,
which enable our clients to understand and engage their target audiences more
effectively, respond to competitive threats, evaluate trends and improve the
return on their marketing investments. Biz360 can be reached at 866.424.9360,
www.attensity360.com. Businesses of any size can immediately
experience the power of social media monitoring by signing up for a free
trial via the website.

    Contacts:

    Martina Tomaschowski
    Attensity
    Europaallee 10
    67657 Kaiserslautern, Germany
    Telefon: +49-631-303-5503
    Mobil: +49-170-233-7849
    Email: martina.tomaschowski@empolis.com

    Thomas Huber
    semanticom GmbH
    Unter den Linden 21
    10117 Berlin, Germany
    Telefon: +49-30-74-69-73-97
    Mobil: +49-151-14-96-58-10
    Email: Thomas.Huber@semanticom.eu

Contacts: Martina Tomaschowski, Attensity, Europaallee 1, 67657 Kaiserslautern, Germany, Telefon: +49-631-303-5503, Mobil: +49-170-233-7849, Email: martina.tomaschowski at empolis.com; Thomas Huber, semanticom GmbH, Unter den Linden 21, 10117 Berlin, Germany, Telefon: +49-30-74-69-73-97, Mobil: +49-151-14-96-58-10, Email: Thomas.Huber at semanticom.eu