Automotive Leasing Companies Implementing Mobileye’s Leading Driver Safety Solution

AMSTERDAM, July 18, 2011 -

- Sumitomo Mitsui Becomes First Japanese Leasing Company
to Install Mobileye‘s Collision Prevention
Assistance System

Mobileye, the global
leader in driver safety systems and collision prevention and
mitigation technologies, today announces major win in the Japanese
market. Mobileye’s unique vision-based platform, driven by its
proprietary chipset and algorithms, works as a third eye, analyzing
the risk of forward collision, lane departure, insufficient
following distance and pedestrian hazards in real time through
visual and audio alerts.

Sumitomo Mitsui Auto Service Co. Ltd., the top leasing company
in Japan with an inventory of 540,000 vehicles, will integrate
Mobileye’s real-time driver assistance solution into its leased
vehicle offering. Mobileye provides additional safety assurance for
Sumitomo Mitsui’s drivers, as well as those sharing the road, in an
effort to prevent and mitigate accidents. The company is currently
equipping its own fleet with Mobileye C2-270 collision prevention
systems, and soon will begin equipping its customers’ vehicles.
 Sumitomo Mitsui believes that the excellent driver safety
functions in Mobileye’s product offering can help it achieve a high
penetration rate in its customers’ fleets over the next months and
years.

“Driver safety is an issue in all parts of the world, on all
roads, and affects all people.  We are pleased to see
companies like Sumitomo Mitsui leading their market by implementing
technology to assist drivers in collision prevention and
mitigation, while enhancing good judgment and improving driver
behavior” said Isaac Litman, CEO of Mobileye Products. “We are
encouraged by the number of leasing companies that are linking
driving safety to business results, customer satisfaction, general
public safety and social responsibility by equipping customers with
the best possible technology solution for collision
prevention.”

About Mobileye

Mobileye is the technology leader in Advanced Driver Assistance
Systems (ADAS), advancing driver safety through collision
prevention and mitigation.  Mobileye is headquartered in The
Netherlands with offices in the United States, Israel, Cyprus and
Japan, and research and development operations in the United States
and Israel. For more information, please visit: href="www.mobileye.com">www.mobileye.com

Press Contacts:
Mobileye    
+972-2-5417384    
href="mailto:yfat.virzer@mobileye.com">yfat.virzer@mobileye.com
   

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