Best Practice Adopted Worldwide From Norway to Australia

LONDON, March 11, 2010 - Over 100,000 practitioners now have access to Best Practice, the latest
product from the BMJ Evidence Centre, which provides information for
healthcare professionals at the point of care. It has been adopted by over
250 institutions in 25 countries across Europe, the Middle East and Asia
Pacific.

Users range from individual clinicians to national health libraries,
medical associations, health care consortia, hospitals and GP practices.
Leading adopters include the Australian Medical Association (Western
Australia) and the Norwegian Electronic Health Library, Helsebiblioteket.

Mr Kjell Tjensvoll, Consortia Manager from the Helsebiblioteket in Norway
said:

"Best Practice came out as the best product according to the decision
criteria in our tender procedure. The criteria were designed to measure
technical specifications, quality, usability, relevance and availability in
addition to pricing. Our ambition is to present Best Practice as one of the
core reference tools for Norwegian physicians in the years to come."

The President of the Australian Medical Association (Western Australia)
said:

"Our members need quick access to reliable up-to-date information when
making diagnosis and treatment decisions. Best Practice is a major advance in
meeting this requirement through delivering authoritative information at the
point of care."

Best Practice brings together the latest research evidence, guidelines
and expert opinion into one simple service which provides trustworthy
information structured around the patient consultation, covering diagnosis,
prognosis, treatment and prevention.

Dr Rubin Minhas, Clinical Director of The BMJ Evidence centre said:

"Already Best Practice is being seen as a major advance in meeting the
day to day needs of busy clinicians through delivering authoritative
information at the point of care"

    For more information please contact:
    Emma Dickinson
    Tel: +44-(0)20-7383-6529
    Email: edickinson@bmjgroup.com

For more information please contact: Emma Dickinson, Tel: +44-(0)20-7383-6529, Email: edickinson at bmjgroup.com