BREAKING NEWS: Twitter to Present Major Site Redesign at ad:tech London

ad:tech 21-22 September 2010 London

LONDON, September 17, 2010 - The micro blogging site will introduce its revamped site and what this
means for marketers at next week's ad:tech London. Plus, digital heavy
weights and big-name brands such as Google, Louis Vuitton and the Daily Mail
and General Trust reveal their digital business models and surprising future
innovations.

ad:tech London, the digital marketing conference and exhibition, will be
host to Twitter next week, as it presents its first major overhaul in four
years and explains what opportunities business can glean from these changes.

Twitter product manager, Shiva Rajaraman, will present to ad:tech
conference delegates on how UK marketers can use this new multi-media version
of the popular blogging tool to full advantage, while giving crucial insights
into the company's planned advertising propositions.

As well as social media heavyweights, one of Europe's largest and oldest
publishing groups, the Daily Mail and General Trust (DMGT), will speak
exclusively to the ad:tech audience unveil its future digital business
strategy. DMGT chief executive, Martin Morgan, will be presenting the group's
digital strategy.

The presentation will delve into how to create loyal and engaged
audiences with relevant and quality content and tackle the issues that arise
as technology evolves more rapidly than the industry can respond. Which
business models will be sustainable? Will the iPad be a game changer for
monetising digital content?

The below line-up of speakers will give their perspectives on the current
landscape and highlight the challenges and opportunities for advertisers and
publishers in the future.

    * Mail Online MD, James Bromley
    * Guardian News & Media director of consumer media, Adam Freeman
    * Mirror Group Newspapers head of digital, Paul Hood
    * Kevin Anderson, freelance journalist and digital strategist

Luxury brand Louis Vuitton will also be introducing a new kind of online
magazine at the show. Digital EVP, Kamel Ouadi, will be discussing how its
magazine, Nowness, is taking a surprisingly unusual direction to the rest of
the publishing herd and why this exciting, new digital venture is giving its
business new ways of creating, sharing and consuming information.

Not to be left out, search giant Google will be revealing why display
advertising is soon to change dramatically. Online ads won't be dull and
ignored, they will deliver ever-increasing revenues for online publishers and
will offer a new, exciting and workable advertising model for digital
marketers.

    - Request a press pass (laurapaterson@dmgevents.com)
    - For more information visit www.ad-techlondon.co.uk
    #NewTwitter (twitter.com/newtwitter)

Notes to Editors:

ad:tech London 2010 is taking place at Olympia National, London, 21-22
September 2010.

About ad:tech

ad:tech London, part of the Daily Mail Group and in its sixth year, is
firmly established as the premier UK Exhibition and Conference exclusively
dedicated to the online advertising and marketing industry.

ad:tech provides a meeting point for 8,000 marketers and advertisers. It
comprises of a paid-for conference, free exhibition and free educational
seminars.

ad:tech aims to address the dynamic digital marketplace and the issues
facing advertising and marketing functions as they look to stand out from the
crowd and discover the next generation of opportunities.

This year, brands, agencies, publishers and solution providers include:
Google, Twitter, Facebook, YouTube, Coca Cola, Louis Vuitton, Dell, BT, Moshi
Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves,
Publicis Group, Daily Mail and General Trust, Mirror, Neo@Ogilvy and
MindShare.

The show originates from the USA, where for 15 years it has been
showcasing. Underpinned by the support of industry leaders, key associations,
governmental organisations and academic experts, ad:tech London's reach
extends to every marketing decision maker throughout Europe.

ad:tech conferences currently take place in New York, San Francisco,
London, Sydney, Shanghai, Singapore, Tokyo and Beijing. ad:tech will continue
to expand globally in order to provide online marketing communities with
great opportunities to network, share best practices and ideas everywhere in
the world.

www.ad-tech.com

About dmg :: events

dmg :: events is a wholly-owned subsidiary of the Daily Mail and General
Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies
in the UK. dmg :: events was founded in 1989 and in 20 years has managed
exhibitions, conferences and online platforms for many industries in 25
countries. dmg :: events produces more than 300 market-leading trade
exhibitions, consumer shows and fairs each year and publishes 45 related
magazines, newspapers, directories and market reports. dmg :: events employs
more than 700 people and maintains a worldwide presence through more than 30
offices in the United States, Canada, the United Kingdom, France, the United
Arab Emirates, India, China and Australia. For more information on dmg events
please visit www.dmgevents.com.

    Press passes:
    Laura Paterson, ad:tech, t +44(0)20-3180-6591
    PR
    Laurapaterson@dmgevents.com

    Further information:
    Catherine Thurtle , ad:tech, t. +44(0)20-3180-6594
    Editor
    catherinethurtle@dmgevents.com

    General information:
    Christophe Asselin, ad:tech, t. +44(0)20-3180-6678
    Event director
    christopheasselin@dmgevents.com

Press passes: Laura Paterson, ad:tech, t +44(0)20-3180-6591, PR, Laurapaterson at dmgevents.com . Further information: Catherine Thurtle , ad:tech, t. +44(0)20-3180-6594, Editor, catherinethurtle at dmgevents.com . General information: Christophe Asselin, ad:tech, t. +44(0)20-3180-6678, Event director, christopheasselin at dmgevents.com .