BroadHop Announces Quantum Leap in Policy Technology - Introduces Industry's Most Advanced Open Policy PCRF Platform

Quantum Network Suite Delivers the First Fully Virtualized PCRF Application - Providing Solutions to the Toughest Problems Faced by Mobile and Fixed Operators

DENVER, February 1 - BroadHop, Inc. (www.broadhop.com), the industry's deployment
leader in policy management and control solutions for service providers,
today announced the release of the Quantum Network Suite, the industry's most
advanced open policy management and control platform. Designed specifically
for intelligent broadband services and next-generation mobile data and
application delivery, the Quantum Network Suite enables the creation of new
services while also solving critical network congestion issues created by
data traffic from smartphones and other new multimedia devices.

The Quantum Network Suite incorporates a revolutionary new virtualized
rules engine that enables Service Providers to Control, Monetize and
Personalize network and application services and delivers a series of firsts
for the policy industry:

    - Provides a network aware mobile data services engine that detects and
      adjusts for mobile core congestion in real time, maximizing session
      capacity and user quality of experience
    - Ensures an outstanding customer experience by creating policies that
      manage network resources, enable two-way communication between service
      providers and subscribers, and allow individual subscribers to
      personalize policies themselves
    - Enables service providers and solution integrators to use industry
      standard tools and technologies to rapidly create new policy blueprints
      - and enable dynamic linking of their proprietary applications to the
      Quantum Network policy platform.
    - Delivers a fully virtualized software application architecture enabling
      massive scaling and resiliency independent of the hardware layer - an
      industry first for policy technology that makes the current generation
      of policy applications obsolete.

"The Quantum Network Suite is the first end-to-end, open policy
management platform that empowers service providers to take back control of
their network and customer relationships," said William Diotte, president and
CEO of BroadHop, Inc. "The revolutionary architecture of the Quantum platform
enables service providers to use industry standard development tools and
languages to create new policies or integrate existing policies and
applications for any network. This leap in flexibility and power is what
makes BroadHop both the policy industry's deployment leader and its
technology leader."

BroadHop's new fully compliant PCRF architecture enables service
providers to rapidly create new policies without the need to develop and
integrate proprietary policy scripts tied to a specific vendor solution. With
the Quantum platform, service providers can personalize services at an
individual level, while reducing the time to create new services by a factor
of more than 10x based on the current generation of policy platforms.
BroadHop has implemented a first-of-its-kind technology that enables service
providers to share real time network status information with individual
subscribers using mobile and broadband applications on their smartphones,
netbooks and laptops. This enables subscribers to view their service and
network status at a glance, allows service providers to track and respond to
subscriber quality of service, and provides a two-way interactive
communication link between subscribers and providers - a prerequisite for
service providers to build stronger, more lasting customer relationships, to
better manage customer expectations, and to deliver tiered-service and
pricing plans.

"As new devices such as smart phones and 'tablets' continue to generate
data traffic that threatens to overwhelm existing network capacity, operators
recognize that they cannot simply build their way out of this problem," said
Shira Levine, directing analyst for next-gen OSS and policy at industry
analyst firm Infonetics Research. "As a result, they're looking at policy
control solutions as a tool for more intelligent network management that also
enables them to offer consumers more innovative services and capabilities,
such as flexible pricing, targeted advertising and enhanced parental
controls. Operators are also increasingly interested in convergent policy
control solutions that allow them to handle policy decisions according to
dynamic criteria across multiple network and service types, allowing them to
create a more uniform customer experience."

Policy creation and application linking on the Quantum Network Suite is
incredibly intuitive because BroadHop enables the latest industry standard
development tools and frameworks to be dynamically linked directly to the
Quantum Policy Framework. Service providers and solution integrators can now
leverage their experience and the millions of application developers using
these technologies to develop and link innovative new applications and
services for delivery over the network - without requiring specialized
knowledge of the network topology, communication protocols, or operational
software layer. Developers and integrators can now maintain their focus on
business rules and application interface, without the need to build-in
network access, resource and charging/billing logic into their application.
The Quantum Network Suite enables service providers to create and deliver
innovative and compelling new policy-driven services such as:

    - Solving the problem of mobile data network overload and QoS
    - Cloud-based policy control for retail applications and hosted
      enterprise solutions (XaaS)
    - Intelligent mobile data offload solutions to protect the 3G
      mobile core
    - Multi-service Quota Balance Management for Fair Use applications
    - Location and Identity-based Services, Ads and Content
    - Personalized Parental Controls and Security solutions for
      families
    - Intelligent subscriber-aware Broadband and Carrier-Ethernet
      services
    - Fixed-Mobile converged services, including the latest Femto-cell
      deployments

The Quantum Network Software Suite is now available for commercial
deployment and technical trials with service providers. Additional details
and other product information can be found at: www.broadhop.com

About BroadHop

Deployed by more than 60 telecom service providers serving more than 200
million subscribers in 25 countries, BroadHop's policy solutions enable
service providers to control network resources in real time, monetize new
services and applications, and deliver personalized, identity-based services
in wireless and wireline networks. BroadHop products enable service providers
to deliver converged applications, content and services over multi-access
networks, so they can quickly build new revenue streams, reduce operating
expenses, and create competitive advantage in their markets. For more
information on BroadHop and its products, visit www.broadhop.com.

Jay Nichols of Sterling Communications, Inc., +1-415-992-3210, jnichols at sterlingpr.com, for BroadHop, Inc.