Bungie and Activision Announce Exclusive, Worldwide Partnership

10-Year Alliance Expands Global Reach for Leading Game Developer Across Multiple Platforms

KIRKLAND, Washington and SANTA MONICA, California, April 29, 2010 - Bungie, the developer of blockbuster game franchises including Halo, Myth
and Marathon, and Activision, a wholly owned subsidiary of Activision
Blizzard, the #1 online games publisher (Nasdaq: ATVI), announced today that
they have entered into an exclusive 10-year partnership to bring Bungie's
next big action game universe to market. Under the terms of the agreement,
Activision will have exclusive, worldwide rights to publish and distribute
all future Bungie games based on the new intellectual property on multiple
platforms and devices. Bungie remains an independent company and will
continue to own their intellectual property. Additional terms of the
agreement were not disclosed.

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The groundbreaking alliance will provide Bungie its first such
partnership since splitting off from Microsoft in 2007, significantly
broadening its global reach by providing the resources and support to
develop, distribute and release games worldwide on multiple platforms and
devices.

Activision will broaden its portfolio with a new franchise from one of
the industry's most creative, successful and proven studios, whose games have
sold more than 25 million units worldwide. To date, Bungie's Halo games have
generated approximately US$1.5 billion in revenues, according to The NPD
Group, Charttrack and GfK. Activision expects this agreement to be accretive
to its operating margins as of the release of the first game.

"We chose to partner with Activision on our next IP because of their
global reach, multi-platform experience and marketing expertise," said Harold
Ryan, President of Bungie. "From working together over the past nine months
on this agreement, it is clear that Activision supports our commitment to
giving our fans the best possible gaming experiences."

"Bungie is one of the premier studios in our industry and we are
extremely pleased to have the opportunity to work with their talented team
over the next decade," stated Thomas Tippl, Chief Operating Officer of
Activision Blizzard. "Bungie has developed some of the most compelling and
successful games, multiplayer experiences and thriving fan communities, and
this alliance underscores our long-standing commitment to foster the
industry's best creative talent. Our unprecedented partnership with Bungie
will enable us to broaden our pipeline of exciting new games as we continue
to strengthen our industry position and pursue long-term growth
opportunities."

Members of the media can visit Activision's Broadcast Media Center to
download broadcast quality video, web-ready video and high-resolution images.
Members of the media using Pathfire can take advantage of a Pathfire enabled
video download. Sound bites from Thomas Tippl and Harold Ryan along with
b-roll footage regarding today's announcement are available for download.
Broadcast Media Center: www.usngondemand.com/index.php.

About Bungie

Bungie, now 180 employees strong, was founded in 1991 with two simple
goals: develop games that combine brilliant technology, beautiful art,
compelling stories and deep gameplay, and sell enough copies to achieve its
real goal of total world domination. Over the past 10 years it has produced
games such as the "Marathon Trilogy" and the first two "Myth" games, hailed
as classics by critics and gamers around the world. Bungie's "Halo" franchise
is an international award-winning action franchise that has grown into a
global entertainment phenomenon, selling more than 25 million units
worldwide, spawning best-selling novels and award winning soundtracks.
Players have logged nearly 2 billion hours of multiplayer action over Xbox
LIVE, created millions of pieces of user created content, and established a
ravenous fan community. More information on Bungie can be found at
www.bungie.net.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is
a leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and
the region of Taiwan. More information about Activision and its products can
be found on the company's website, www.activision.com.

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Activision Investor Relations: Kristin Southey, +1-310-255-2635, Mobile: +1-310-593-1630, Kristin.Southey at activision.com, Activision Media: Maryanne Lataif, +1-310-255-2704, Mobile: +1-310-990-5870, Maryanne.Lataif at activision.com, Bungie Media: Brian Jarrard, +1-425-739-4290, media at bungie.com