deCarta MapSearch Brings Cloud-based Local Search

Extended capabilities allow MNOs and Handset OEMs to control content and branding of local search applications

SAN FRANCISCO, October 5, 2010 - deCarta, Inc., a leader in location-based services today announced
several major new extensions to the MapSearch(TM) product suite, allowing
Mobile Network Operators (MNOs), mobile handset OEMs and local search
providers to easily deploy branded local search applications with customized
content across mobile handsets and computers. By tailoring the content and
user experience to their specific needs, MNOs and handset OEMs can improve
the ultimate user experience for their customers while maintaining control of
the local search value chain.

deCarta MapSearch consists of configurable and customizable LBS services,
a local search engine, geospatial content, developer APIs, and applications,
all provided as part of deCarta's cloud services. The new extensions expand
the capabilities of MapSearch and make it even easier for customers to deploy
branded map-based search applications:

    - MapSearch Content Cloud: MapSearch customers can upload customized or
      tailored content to the MapSearch Content Cloud. End-users can then
      access MapSearch's advanced search features to find what they are
      looking for in that content. Content can be held private for the
      content provider's application only, or made publically available for
      use by third parties.

    - MapSearch APIs: Expanded APIs allow MNOs to deploy local search across
      most major mobile handset platforms (Android, iPhone, bada, J2ME,
      Mobile JavaScript) as well as through computer browsers. This allows
      Widespread deployment to all consumers, not just users of high-end
      smartphones.

    - MapSearch Engine: deCarta's Local Search Engine provides the most
      advanced spatial search including search around locations, search
      along a route, category search, free text search, international
      geocoding, international direction finding, directory search, UGC
      search, geo-fencing and more. This gives users more relevant, more
      accurate results and a better user experience.

MapSearch is built on deCarta's Drill Down Server (DDS), the most
widely-used independent location services platform in the world and is hosted
as a cloud-based service for fast and easy deployment.

Map-based local search is in high demand from mobile consumers, with one
in three mobile searches yielding a local result. Increasingly, the providers
of these search applications control the user experience, advertising
ecosystem, and ultimately, consumer loyalty. MNOs and Handset OEMs who have
traditionally had very close relationships with their customers, are showing
growing interest in providing these services themselves, rather than leaving
it to large internet service providers to manage and own these.

"MapSearch is all about delivering control of state-of-the-art mobile
local search applications back to the MNOs and Handset OEMs," said J. Kim
Fennell, President and CEO of deCarta. "The bar for local search is high, but
it must also be easy to deploy and configurable to meet the customers' needs.
MapSearch does that and we are excited by the new opportunities it presents."

deCarta has already deployed MapSearch with T-Mobile in the Web'n'Walk
platform, with Samsung bada and on Opera Mobile browsers. In addition,
deCarta has today announced new relationships with Sensis/Telstra and
Optus/SingTel. deCarta also announced the new deCarta Navigation application
for white label deployment of turn-by-turn navigation on handsets and
smartphones.

For more information, please contact deCarta at info@deCarta.com, or
visit them at Booth #701 at CTIA.

www.decarta.com.

Amanda Slayton-Joslin, Honcho PR for deCarta, +44(0)7774-601059, amanda at honchopr.com