DivX Releases New DivX Plus(TM) Software Package for Easy Playback of HD Video

Free Download Offers Comprehensive Playback of Popular Internet Video Formats; New DivX To Go(TM) Feature Enables Easy Transfer of Content to Millions of Consumer Electronics Devices

SAN DIEGO, March 16, 2010 - DivX, Inc. (Nasdaq: DIVX), a leading digital media company, today
announced that the latest version of the Company's flagship video software
package, DivX Plus(TM) Software, is now available as a free download for
Windows 7, Vista and XP on the Company's website at
www.divx.com/software/divx-plus.

(Logo: www.newscom.com/cgi-bin/prnh/20081124/DIVXLOGO)

The completely redesigned DivX Plus Software offers users an uncluttered
and easy-to-use interface for the playback of DivX video on the desktop and
in the browser, including DivX Plus HD video, which supports up to 1080p HD
H.264-based videos in the popular MKV file format.

The DivX Plus software package is comprised of four individual products:
the DivX Plus Player, the DivX Plus Web Player, the DivX Plus Codec Pack, and
the DivX Plus Converter. The DivX Plus Player includes the all-new DivX To Go
feature, which makes it easy to transfer videos from the computer to any of
the 250 million DivX devices that have shipped worldwide from major brands,
including DVD players, Blu-ray players, digital televisions, gaming consoles
and mobile phones.

"DivX Plus software represents a major step forward in our mission to
create a seamless, high-quality media experience that empowers consumers to
enjoy the content they care about not just on the computer but on any device
in their lifestyle," said Kevin Hell, CEO of DivX, Inc. "Our new software
connects the content that millions of users watch on their PCs to the
millions of DivX devices all over the world, offering a bridge between the
Internet and the living room."

    Key features of the DivX Plus software package include:

    - Easy video transfer to DivX Certified devices - DivX To Go ensures that
      any video file played in the DivX Plus Player can also be played in any
      one of the 250 million DivX devices shipped into the global market.
      DivX To Go is an intuitive, step-by-step wizard for transferring videos
      from the DivX Plus Player to DivX Certified devices, such as DVD
      players, DTVs and the PlayStation(R) 3.
    - Broad Playback Support - The DivX Plus Player and DivX Plus Web Player
      offer high-quality video playback of a wide variety of formats,
      including the latest versions of DivX and DivX Plus codecs and new
      components for playback of DivX Plus HD video in the MKV/H.264 format
      on Windows 7. The DivX Plus Codec Pack also provides an enhanced DivX
      playback experience through third-party players such as Windows Media
      Player and media extenders.
    - Stunning HD Video in Your Browser - The new DivX Plus Web Player offers
      high performance DivX and DivX Plus HD web video streaming with
      surround sound and subtitles through standard HTTP servers and
      JavaScript programming as a plug-in for Google Chrome, Firefox,
      Internet Explorer and Safari.
    - MKV Streaming to Gaming Consoles - DivX Plus Software streams HD content
      in the MKV format to the PlayStation(R) 3 or Xbox 360 with the new DivX
      Plus Codec Pack, which enables Windows 7 to play MKV files.
    - High Quality Video Conversion - The DivX Plus Converter was completely
      redesigned and is now offered free of charge for conversion of 1080p HD
      content to DivX Plus HD, which is based on the MKV file container and
      H.264 codec.

"DivX Plus Software makes the HD video experience intuitive to users with
all levels of expertise," said Guto Araujo, Vice President and General
Manager, Software and Services, DivX, Inc. "To the experienced user, it
offers a range of streaming, converting, and web video publishing tools.
Through uncluttered and easy-to-use playback screens, the software also lets
all users simply enjoy full screen DivX Plus HD videos even on lower powered
computers such as netbooks."

Availability

Starting March 16, 2010, the DivX Plus Software is available around the
world in the following languages: simplified and traditional Chinese,
English, French, German, Japanese, Portuguese and Spanish.

For more information about DivX Plus software, visit
www.divx.com/software/divx-plus.

About DivX

DivX, Inc. is a leading digital media company that enables consumers to
enjoy a high-quality video experience across any kind of device. DivX
creates, distributes and licenses digital video technologies that span the
"three screens" comprising today's consumer media environment-the PC, the
television and mobile devices. Over 250 million DivX devices have shipped
into the market worldwide from leading consumer electronics manufacturers.
DivX also offers content providers and publishers a complete solution for the
distribution of secure, high-quality digital video content. Driven by a
globally recognized brand and a passionate community of hundreds of millions
of consumers, DivX is simplifying the video experience to enable the digital
home.

Forward-Looking Statements

Statements in this press release that are not strictly historical in
nature constitute "forward-looking statements." Such statements include, but
are not limited to, statements regarding DivX's visibility within the
investment community and the potential DivX Certification of new products.
Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause DivX's actual results to be
materially different from historical results or from any results expressed or
implied by such forward-looking statements. These factors include, but are
not limited to: the risk that customer use of DivX technology may not grow as
anticipated; the risk that anticipated market opportunities may not
materialize at expected levels, or at all; the risk that the Company's
activities may not result in the growth of profitable revenue; risks and
uncertainties related to the maintenance and strength of the DivX brand;
risks associated with DivX's ability to penetrate existing and new markets;
risks regarding the effects of competition; the risk of DivX's dependence on
its licensees and partners; risks related to the effect of intellectual
property rights claims; risks that the DivX ecosystem may not grow as
anticipated due to failure of partner products to qualify for DivX
Certification; and other factors discussed in the "Risk Factors" section of
DivX's most recent report filed with the Securities and Exchange Commission.
All forward-looking statements are qualified in their entirety by this
cautionary statement. DivX is providing this information as of the date of
this release and does not undertake any obligation to update any
forward-looking statements contained in this release as a result of new
information, future events or otherwise.

Media, Jennifer Baumgartner, +1-503-901-5371, jbaumgartner at divxcorp.com, or Investors, Karen Fisher, +1-858-882-6415, kfisher at divxcorp.com, both of DivX, Inc.