Ecotricity 'EcoBonds' - A New Ethical Investment

4 Year Term Bonds Paying up to 7.5% Interest Per Annum Show 'Green' Investments Can Pay in National Ethical Investment Week

STROUD, England, November 8, 2010 - National Ethical Investment Week (NEIW) is a campaign to
ensure that everyone knows that they have green and ethical options when it
comes to their finance and investment decisions, and EcoBonds from Ecotricity
Group Limited ("Ecotricity" or the "Company"), the UK's largest independent
green energy company, show that those options can deliver healthy returns.
Proceeds from the EcoBonds will be invested into expanding Ecotricity's green
energy generation capacity here in the UK, building new windmills, sunmills
and renewable gas sources.

The fixed rate EcoBonds, launched on 18th October 2010, have
an initial 4-year term and will pay an attractive annual rate of interest of
7% (or 7.5% for Ecotricity customers). They are open to UK-based individuals,
companies, trusts, charities and other legal entities and are subject to a
minimum GBP500 investment. The EcoBonds will be issued by Ecotricity Bonds
plc, a wholly-owned subsidiary of the Company. Ecotricity has guaranteed the
payment obligations of Ecotricity Bonds plc for the EcoBonds.

Ecotricity is an entrepreneurial green British business,
leading the way in green energy production and supply and committed to
achieving its ultimate goal of producing 100% green energy from its own
sources for its customers. Established in 1995, Ecotricity operates a
'not-for-dividend' model, re-investing the money from customers' bills back
into building more new sources of renewable energy.

In this way, it now supplies green energy to over 42,000
customers from 51 windmills at 15 wind parks across the UK, which together,
prevents over 50,000 tonnes of polluting CO2 going into the atmosphere every
year. It has also submitted plans for its first large-scale solar farm, based
next to its existing windpark in Lincolnshire, which will be the UK's first
combined wind and solar energy park.

Ecotricity has plans to build more than 1,000 MW of green
electricity generation capacity and supply more than 500,000 customers within
the next 10 years. It also intends to increase its investment in other green
energy technologies, including solar and green gas made from organic waste.
Ecotricity already has planning consent for a further 12 windmills with 78
more at various stages in the planning process, which together would almost
treble Ecotricity's electricity generation capacity over the next few years.

Dale Vince OBE, Ecotricity founder and MD, said of EcoBonds:

"National Ethical Investment Week shows that people are
increasingly looking for ways to invest ethically. Our EcoBonds let people do
that and get involved in the Green Revolution. The funds we raise will be
used to build the projects that we already have consented, enabling us to
speed up the rate at which we build these new sources of Green Energy -
something the UK badly needs. And in the process we'll create new Green jobs
and help develop a strong independent Green British economy."

About Ecotricity

Ecotricity is one of the UK's leading independent green energy
companies and suppliers of electricity to homes, outside of the UK's "Big
Six" electricity suppliers. Ecotricity develops and operates wind parks and
is a licensed retailer of electricity to businesses and domestic users.
Ecotricity has invested an average of GBP387 per customer per year for the
last six years in building new sources of green energy. That's more than ten
times the spend of any other UK energy company.

Ecotricity has achieved an annual compounded growth rate of
14.7% in turnover since 30 April 2008 and its total assets as at 30 April
2010 amounted to GBP106.4 million. Ecotricity has made significant investment
in online customer registration and billing systems and the implementation of
SAP, and is well positioned to upscale the business to meet their target of
supplying over 500,000 customers within the next ten years.

Terms of the EcoBonds:

The fixed rate EcoBonds, which have an initial 4-year term,
will pay an attractive gross annual rate of interest of 7% (or 7.5% for
Ecotricity customers). It is open to UK-based individuals, companies, trusts,
charities and other legal entities and is subject to a minimum GBP500
investment. The EcoBonds will be issued by Ecotricity Bonds plc, a
wholly-owned subsidiary of the Company. Ecotricity has guaranteed the payment
obligations of Ecotricity Bonds plc for the EcoBonds. After 4 years, unless
the bondholder has requested redemption, the EcoBonds will automatically
extend for further 12 month periods. The Ecobonds may be redeemed in full
upon the holder of the EcoBonds giving six months notice to Ecotricity prior
to the fourth anniversary or any subsequent anniversary.

The issue of the EcoBonds is conditional upon Ecotricity
having received, in aggregate, applications for not less than GBP1,000,000
nominal amount of EcoBonds by 5pm on 10th December 2010.

Citigate Dewe Rogerson, Chris Gardner / Lucie Holloway +44-20-7638-9571; Ecotricity, Mike Cheshire +44-1453-769-373; Belvall Capital SA - London Branch, Dean Mayer +44-20-7725-1908