Elsevier Selects BrainTrack Directory as Supplier of College Data

By Elsevier, PRNE
Monday, December 7, 2009

Will Use BrainTrack's College Campus Data to Enhance Elsevier Evolve Website Registrations

ST. LOUIS, Missouri, December 8 - Elsevier Inc., the leading global publisher of scientific,
technical and medical information products and services, and BrainTrack
(www.braintrack.com), the widely referenced higher-education
directory, announced today the selection of BrainTrack as supplier of US and
Canadian college data for Elsevier's Evolve(R) online learning solutions.
Elsevier will use data from BrainTrack's US college directory
(www.braintrack.com/us-colleges) and Canadian College Directory
(www.braintrack.com/canada-colleges) to provide an up-to-date and
comprehensive dataset of college and university information for its Evolve
website (evolve.elsevier.com).

"Incorporating BrainTrack's comprehensive information on
thousands of college locations into Evolve's website improves accuracy of
registration data and enhances the overall experience for our thousands of
student and faculty users throughout the US and Canada," said Greg Flesher,
Vice President of Academic e-Learning with Elsevier. "The data will also
assist in providing consistent school information across various Evolve
linked applications. We identified BrainTrack as a highly regarded worldwide
directory of college and university information and then selected them
because of their expertise in gathering detailed school data from multiple
sources and in maintaining that data as school locations change."

Added Eric Enge, President of BrainTrack's publisher,
Futuremeld LLC, "Embedding BrainTrack as a data source for college campus
information into Elsevier's Evolve website demonstrates the value our ongoing
higher-education research can provide. We are pleased that Elsevier, a leader
in delivering innovative online solutions for faculty and students across
health sciences, has selected us as a trusted source of college data and look
forward to working with them on an ongoing basis."

Elsevier's Evolve brand of online learning solutions serves
nursing and health professions faculty and students, providing textbook
ancillary materials, courses, e-books, simulations, testing, remediation, and
more. Each Evolve product is designed to work together as part of a Learning
System, taking users from course preparation, through teaching, testing,
remediation, and program completion. Entirely customizable, the Evolve
solution caters to all experience levels.

About BrainTrack

Online since 1996, BrainTrack (www.braintrack.com) is a
worldwide university and college directory that lists more than 10,000
higher-education institutions in over 190 countries. The site helps visitors
make academic and career decisions through its content, including thousands
of original and detailed school profiles, guides to US colleges by career and
religion, and articles on topics such as financial aid, accreditation, and
international studies. BrainTrack is referenced by thousands of sites,
including major universities, libraries, government agencies, and
publications. BrainTrack is produced and maintained by Futuremeld LLC.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and
medical information products and services. The company works in partnership
with the global science and health communities to publish more than 2,000
journals, including The Lancet (www.thelancet.com) and Cell
(www.cell.com), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions
include ScienceDirect (www.sciencedirect.com), Scopus
(www.scopus.com), Reaxys (www.reaxys.com), MD Consult
(www.mdconsult.com) and Nursing Consult
(www.nursingconsult.com), which enhance the productivity of
science and health professionals, and the SciVal suite
(www.scival.com) and MEDai's Pinpoint Review
(www.medai.com), which help research and health care
institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier
(www.elsevier.com) employs 7,000 people worldwide. The company is
part of Reed Elsevier Group PLC (www.reedelsevier.com), a
world-leading publisher and information provider, which is jointly owned by
Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext
Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock
Exchange).

    Contacts:

    Elsevier Inc.
    Tom Reller
    T.reller@Elsevier.com
    +1-215-239-3508

    BrainTrack
    David Siegel
    dsiegel@braintrack.com
    +1-978-451-0471

Contacts: Elsevier Inc., Tom Reller, T.reller at Elsevier.com, +1-215-239-3508; BrainTrack, David Siegel, dsiegel at braintrack.com, +1-978-451-0471

Discussion

Jun
September 27, 2010: 6:31 pm

Such an interesting and informative read. I am surprised with the information you provided. Thanks for sharing!

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