Ember Strengthens Sales Channels in Europe for its ZigBee Technology

By Ember Corporation, PRNE
Monday, February 1, 2010

Texim Europe and Ismosys to spearhead EMEA push

CAMBRIDGE, England and BOSTON, Massachusetts, February 2 - Ember, a leading provider of low-power, wireless mesh networking
technology, today announced the appointment of Texim Europe and Ismosys as
channel partners for its ZigBee networking systems. Ember's ZigBee networking
systems — chips, software and tools — simplify the complexity of
integrating embedded software, networking and RF for developing low-power,
wireless products in Smart Energy, connected home and other remote monitoring
and control applications.

According to Bert Lutje Berenbroek, Ember's vice president of sales for
EMEA, Ember is poised for significant growth in Europe fueled in part by
smart grid regulations and climate change initiatives which are going to
change the way utility companies and their customers manage energy and water
consumption in residential and commercial buildings. "The appointment of
Texim Europe and Ismosys reflects a strategic realignment of Ember's sales
channels to meet customer needs and to efficiently and effectively cover the
entire process from customer acquisition to fulfillment and technical
support," Berenbroek said.

Ismosys (www.ismosys.com/ismosys_emea/) is the principal trading
division of the Spectrum Electronics Group, a Pan-European organization
founded in the UK in 1994 to provide sales, marketing and operations support
to Tier-1 customers and associated design, manufacturing and software
partners. Ismosys has offices throughout Europe including UK, Benelux,
Central Europe, France, Spain, Italy and Scandinavia as well as in Israel and
Turkey. Ismosys will focus on demand creation for Ember products in EMEA.

Commenting on the appointment, Ismosys Managing Director Nigel Watts
acknowledged Ember's leadership in ZigBee networking systems by saying,
"Ember provides the ideal low-power wireless solution for customers
implementing wireless monitoring and control in Smart Energy and home
automation products." In addition Watts asserted, "acclaimed technological
leadership has established Ember as the most deployed ZigBee platform
globally. My team is looking forward to working with Texim Europe to
propagate Ember's unique technology and extend its service levels to a
rapidly expanding EMEA customer base."

Texim Europe (www.texim-europe.com/) provides the latest
technology component and module solutions for electronic applications,
combining technical expertise with excellent local relationships and a
world-class logistics facility. It is headquartered in Haaksbergen, The
Netherlands
, with sales offices in Belgium, Germany, Denmark, UK and Austria.
In addition to demand creation in its main territories, Texim Europe will be
responsible for demand fulfillment and technical support of Ember customers
in EMEA.

"We are excited to be appointed an Ember distributor for Europe," said
Arnoud Koens, CEO of Texim Europe. "Ember is the undisputed ZigBee leader
with a strong European presence and portfolio of best-in-class products
backed by a commitment to world-class customer support."

"Ember wanted channel partners with solid technology experience and
knowledge of the vertical markets we focus on," concluded Berenbroek. "In
Texim Europe and Ismosys, we have proven organizations well known for their
technical expertise, continent-wide footprint, local knowledge and strong
customer relationships."

About Ember

Ember Corporation (www.ember.com) develops wireless mesh
networking technology — chips, software, tools — for Smart Energy,
connected homes, as well as many other monitoring and control applications
enabling greener living and work environments. The Boston-based company is a
promoter of the ZigBee Alliance with an IC design center in Cambridge,
England
, office in Hong Kong and sales channels worldwide.

Ravi Sharma of Ember Corporation, +1-617-951-1236, ravi.sharma at ember.com; or Michelle Dillon of Beaupre & Co. Public Relations for Ember Corporation, +1-603-559-5835, mdillon at beaupre.com

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