farfetch.com: Pop-Up Shop to Showcase the Designers of the Future

LONDON, September 6, 2011 -

-London College of Fashion is to open its first ever pop-up boutique stocked with exclusive pieces from its young designers-

London College of Fashion has announced it will be opening “College Shop”, the college’s first ever pop-up shop, in early September. farfetch.com say the shop is the perfect chance for shoppers to check out the future of British fashion.

The petite boutique will sell items created by alumni from the past five years and current students, including William Tempest, John Brunswick, Beatrice Boyle and Ada Zanditon, whose fame has skyrocketed as a result of their unique designs. William Tempest’s one-off designer dresses have been worn by superstars such as Emma Watson and Victoria Beckham, while Beatrice Boyle’s distorted image t-shirts have been sported by Cheryl Cole.

Paul Brine, spokesperson for farfetch.com, comments: “farfetch.com believe in supporting up-and-coming designers as they grow their talents to become the next generation of fashion luminaries and we think London College of Fashion has given their rising stars the perfect platform to showcase their talent. The college has been producing amazing talent for many years, with young designers and alumni of the college causing a storm in the British fashion world since graduating. This pop-up shop provides the perfect chance for these fresh faces to showcase their talent.”

“This is a fantastic initiative from London College of Fashion. For lovers of luxury fashion it is very exciting to see these great young talents entering the fashion world and bringing some fresh ideas into the industry. This pop-up fashion boutique is a superb event that will surely bolster the careers of these up-and-coming young designers.”

About farfetch.com:

www.farfetch.com unites the world´s best independent fashion boutiques, so that you can buy from the most interesting designer fashion brands globally in one easy-to-shop website. Our aim is to provide an exciting range of designers and labels, while maintaining the personality of unique, independent boutiques. This new concept means you can shop from boutiques in Paris, London, Como, Copenhagen, California and New York in just a few seconds, all from the comfort of your own home or office.

You can keep up to date with all the latest news from farfetch.com and the rest of the fashion world on our Facebook and Twitter pages.

Contact Details: Paul Brine, Chief Marketing Officer, 60-62 Commercial St, London, E16LT, +44(0)207-377-5743,
paul.brine at farfetch.com