Favorite Fashion and Apparel Brands to Exhibit at Licensing International Expo

NEW YORK, April 30, 2010 - From housewares to handbags, Licensing International Expo has helped many
fashion & apparel brands make the leap to new, profitable product categories.
The 2010 show will host many favorite fashion and apparel brands, as well as
new companies that are just moving into licensing.

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This year's fashion exhibitors range from street wear to kids' clothing
to accessories. Paul Frank and Yums shoes will be on the show floor, as well
as Dyse One, KLAS shoes and Tookata People. Creative Brands Group will be
there, representing brands such as Kitson, Mark Nason, Kingsley, Glamajama,
Loyal Army and Extra Frosting and Lifestyle Licensing BV is bringing its
exclusive Beverly Hills Polo Club brand.

2009 exhibitor, Art Impressions Inc./Skelanimals, LLC, will also be at
the show in 2010. "Our participation at MAGIC and Licensing International
Expo has been invaluable to the success of our business. As a forum for
launching new properties and showcasing our various brands for potential
partners - especially international accounts - these events are
unparalleled," says COO Alison Kenney.

Licensing International Expo 2010 will feature an entire area for fashion
exhibitors that also includes the Fashion Avenue Cafe, where exhibitors can
display their brands, as well as connect with key retailers and
manufacturers. An online fashion gallery is also available for these
exhibitors to get even more exposure for their brands.

Licensing International Expo takes place June 8-10, 2010 at Mandalay Bay
Convention Center in Las Vegas, NV. Please visit www.licensingexpo.com
for complete information on the show.

About Licensing International Expo

Celebrating its 30th year, Licensing International Expo is the most
established licensing event in the world and has become a global marketplace
for leveraging brand and property equity for developing new licensed consumer
products. The show's appeal brings together top- level retail and
manufacturing executives from more than 82 countries who look to Licensing
International Expo to discover new brands and revenue generating
opportunities within the US$191 Billion licensing industry. Licensing
International Expo is sponsored by LIMA. This years show will take place June
8-10, 2010 at the Mandalay Bay Convention Center in Las Vegas. For up-to-date
exhibitor listings, seminar scheduling, travel support and registration
information, please visit www.licensingexpo.com.

Follow the 2010 Licensing International Expo on Twitter at
twitter.com/licensingexpo and visit the Licensing International Expo Fan Page
on Facebook (www.licensingexpo.com/facebook).

About Advanstar Communications

Advanstar Communications Inc. (www.advanstar.com), producer of
Licensing International Expo, Brand Licensing Europe, Brand Licensing Central
& Eastern Europe and License! Global Magazine, is a leading worldwide media
company providing integrated marketing solutions for the License, Fashion,
Life Sciences and Powersports industries. Advanstar serves business
professionals and consumers in these industries with its portfolio of 147
events, 68 publications and directories, 267 electronic products and Web
sites, as well as educational and direct marketing products and services.
Market leading brands and a commitment to delivering innovative, quality
products and services enables Advanstar to "Connect Our Customers With
Theirs." Advanstar has approximately 1,000 employees and currently operates
from multiple offices in North America and Europe.

About LIMA

Founded in 1985, LIMA is the worldwide trade organization for the
licensing industry. LIMA's main objective is to work together with licensors
and licensees for the advancement of professionalism in licensing through
research, national and international seminars, trade events and publications.
With members in 35 countries, and offices in New York, London, Munich, Tokyo,
Shanghai and Hong Kong, members enjoy access to a wide variety of activities,
information and benefits. LIMA is a proud sponsor of the annual Licensing
International Expo, Brand Licensing Europe, LiMa Licensing Market (Munich),
Day of Licensing (Cologne), Licensing Asia (Tokyo), Shanghai Licensing
Pavilion and the Hong Kong Licensing Show. In addition, LIMA offers ways to
jump start a career in licensing through its Certificate in Licensing Studies
(CLS) program, which is the only educational course specifically designed to
prepare professionals to succeed in the ever-changing licensing industry, and
the flip (Future LIMA Industry Professionals) program offering support and
networking for industry newcomers. For more information please visit
www.licensing.org

Talia Loggia, +1-818-227-4448, tloggia at advanstar.com, or Nikki Puckett, +1-818-227-4120, npuckett at advanstar.com