FlexiContent Increases Revenue for Operators During World Cup

PARIS, August 13, 2010 - eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms
software vendor specializing in Mobile Money and Value-Added Services (VAS),
today reported increased revenue for its FlexiContent customers.

FlexiContent, available through over a dozen operators during
the 2010 soccer world cup in South Africa, allows operators to quickly
capitalize on subscriber needs during popular events by providing the much
sought-after information and entertainment tools.

Including Games & Information Services, FlexiContent allowed
subscribers to use Premium SMS to access world cup match progress reports and
results in REALTIME. FlexiContent also includes a variety of games, such as
instant lottery and betting services, where subscribers play for airtime
rewards or gifts.

Revenue is created through customers' Premium SMS
transactions. More than 250,000 subscribers registered for FlexiContent
services during the 'world cup' month alone, creating an additional revenue
source for operators, leading to higher ARPU for all of eServGlobal's clients
using FlexiContent. One operator in particular, registered exceptional
subscriber interest, with more than 10% of its total customer base signing-up
for FlexiContent services.

"After launching FlexiContent only four months before the
world cup, we are extremely proud of its immediate success", said COO of
eServGlobal, Craig Halliday. "We are confident that its revenue-share model,
quick time-to-market and immediate returns will continue to impress operators
looking for a way to create higher ARPU while increasing customer
satisfaction at the same time."

About eServGlobal

eServGlobal specializes in Mobile Money solutions and
Value-Added Services (VAS), to help Telco Service Providers increase their
revenue and gain and maintain customer ownership.

eServGlobal invests heavily in product development, using
carrier-grade, next-generation technology and aligning with the requirements
of more than 60 customers in over 45 countries. For 24 years, mobile, fixed,
Internet and multiplay telco providers have used our capabilities to lead and
innovate in their local markets, leveraging their core assets and their
trusted agent and subscriber relationships.

With 13 offices globally, eServGlobal provides full
"end-to-end" and "any account to any account" Mobile Financial Services and
International Money Transfers. Our HomeSend solution is the only
mobile-centric international remittance hub to gain endorsement from the GSM
Association.

Our Value Added Services in promotions, loyalty, messaging,
and multiplay are focused around the transaction and enable service providers
to engage with the subscriber in a personalized and dynamic manner.

To reduce time-to market and manage exposure to CAPEX, we now
offer multiple licensing alternatives, including SaaS-based flexible,
revenue-share pricing.

eServGlobal is listed on the Australian Securities Exchange
(ESV) and the London Stock Exchange AIM (ESG). More information at:
www.eservglobal.com

    For further information, please contact:

    eServGlobal                              www.eservglobal.com
    Sally Bennett, Communication Manager     T: +33-1-46-12-77-46
    sally.bennett@eservglobal.com            F: +33-1-46-12-77-49

For further information, please contact: eServGlobal, Sally Bennett, Communication Manager, T: +33-1-46-12-77-46, F: +33-1-46-12-77-49, sally.bennett at eservglobal.com .