For Bond No. 9's High-Spirited, Holiday-Time Eau De Parfum Launch, the Inspiration is Washington Square — that Outspoken Patch of Greenery with Built-In Bocce Courts, Chess Tables, Scrabble Zone and (Not To Forget) Its Own Triumphal Arch

NEW YORK, October 19, 2010 - A spirit of rebelliousness has long pervaded Washington Square — which,
after all, was named for the leader of the band of revolutionaries who
founded this country. For the centennial of Washington's inauguration in
1889, Stanford White (the great architect of the Age of Opulence) designed a
wood-and-stucco arch in the style of Paris's Arc de Triomphe, to reside at
the north end of the square. It proved to be such a success that White was
commissioned to render it in more permanent marble. The result is a stately
and imposing structure that reflects power and might, even as it continues
the rebel spirit of this landmarked public space.

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multivu.prnewswire.com/mnr/bond-no-9-washington-square-perfume/46617/

    (Photo: photos.prnewswire.com/prnh/20101019/MM81879 )
    (Photo: www.newscom.com/cgi-bin/prnh/20101019/MM81879 )

A similar defiance defines Bond No. 9 Washington Square — an
iconoclastic, thoroughly modern rose-inflected eau de parfum that we hasten
to debut on the occasion this month of the park's reopening following a
lengthy refurbishment. Washington Square, the eau de parfum, pairs the
old-fashioned purple rose with tarragon, vetiver, and an unexpected leather
accord. The result is an assertively dissident scent that never forgets to be
beautiful; it has a female-male crossover appeal, whose balance is on the
female side.

In a first for Bond No. 9, the bottle displays a contemporary vision of
Washington Square, viewed through its arch past casually dressed park-goers
in the foreground. So detailed is this photo-negative image that we even see
the coffered square panels of the arch's interior — each square with a
carved rosette at its center. Rendered in filmy, faded blue, the surface
design recalls the muted tones found in antique daguerreotypes. The bottle,
like the square, is simultaneously old and new.

Arriving on-counter in November 1, 2010, Bond No. 9 Washington Square
will be sold at our four New York stores, Saks Fifth Avenue and bondno9.com.
For International sales outside New York please visit bondno9.com.

Launch date: November 2010

Suggested Retail Price: US$230 for 100ml; US$170 for 50ml

Bond No. 9 New York Public Relations Team, +1-212-228-0842 x.15, publicrelations at bondno9.com