Fully Equipped Trailer-based Lab Enables Mobile Sensory Testing Throughout Europe

OOSTERHOUT, The Netherlands, May 10, 2011 - A 13-meter long trailer equipped with a sensory lab is ready
to take on Europe from its home location in Oosterhout, the Netherlands. This
will enable food manufacturers and retailers to execute consumer sensory
research in the whole of Europe, without being dependent on a fixed testing
facility. The mobile test centre and its trained staff are ready for their
European mission from May 2011 onwards.

The mobile test centre is a project by Opinion Test & Taste,
one of Europe's major players in the area of sensory/consumer research.
"Taking into account the increasing international demand for sensory
research, we have opened new offices in Poland and Greece the past year, on
top of our locations in the Netherlands, Belgium, France, Germany and the
UK," says Edwin Wekking, General Manager Opinion Group. "To be able to
respond to the demand for sensory testing in other European locations where
no fixed lab is available (yet), we decided to build a mobile version."

Unique in Europe

Opinion's mobile test centre is unique in Europe. A 13m long
trailer was equipped with all necessary provisions to perform sensory
research according to the highest standards in quality, safety and hygiene.
The test centre disposes of a fully equipped kitchen with a regular oven, a
microwave, electrical cooker, fridge, freezer, sink and water tanks for both
clean water supply and wastewater. The 10 individual booths have laptops for
real-time data entry of test results. To recruit panel members, we can
organize any type of campaign, including on-street recruitments.

Rich history, ambitious future

Opinion has a great track record in market research in the
food industry. The company was founded in 1991 by current general manager
Edwin Wekking and branded under the name Opinion Market Survey. Since
December 2009, Opinion Test & Taste is a division of the Opinion Group, an
umbrella organisation that covers four industry branches: Opinion Sensory
Research (Opinion Test & Taste), Opinion Consultancy, Opinion Virtual Lab and
Opinion Technology. The Group's expertise includes sensory research,
consultancy, product specifications, label checks, quality audits, industrial
automation and energy management.

For more information on the mobile test centre, check out the
website: www.opinion-group.com/sensory/mobiletestcentre.aspx

Edwin Wekking by e-mail (Edwin at opinion-group.com) or by phone: +31-653-10-49-14. Peggy van der Auwera by e-mail (Peggy at opinion-group.com) or by Phone +32-497-63-83-75