GSMA Takes Two at Global Telecoms Business Innovation Awards

GSMA OneAPI and PathFinder Recognised for Mobile Industry Innovation

LONDON, June 15, 2010 - The GSMA received two awards at the fourth annual Global
Telecoms Business Innovation Awards held on 8th June 2010 at the Park Lane
Hotel, London. The GSMA OneAPI pilot implemented by TELUS, Rogers
Communications and Bell Mobility in partnership with the GSMA and Aepona took
the award for 'Mobile Applications Innovation' while XConnect, in cooperation
with the GSMA, received the 'Mobile Connect Innovation' award for its
SuperQuery for IP traffic routing between service providers, which uses the
GSMA's PathFinder Service.

"We're delighted to have been recognised yet again by Global
Telecoms Business and the panel of judges for both GSMA OneAPI and our
PathFinder Service," commented Michael O'Hara, Chief Marketing Officer, GSMA.
"Working closely with our members, we are at the forefront of innovation
within the mobile industry and together are instrumental in driving the
growth of the mobile communications industry."

The Global Telecoms Business Innovation Awards have been
running for four years and each year attracts hundreds of nominations from
the readers of the publication. The winners represent the most innovative
projects in the industry worldwide in five key categories: fixed
infrastructure innovation; wireless infrastructure innovation; wholesale
service innovation; business service innovation; consumer service innovation.

Alan Burkitt-Gray, Editor of Global Telecoms Business,
commented, "The idea of these awards is to celebrate the innovation that
we're seeing in the mobile industry and to honour the difference that they
are making to the world. The outstanding projects that the GSMA have been
involved in and have been rewarded by us here are a reflection of that
service to the industry."

GSMA OneAPI

GSMA OneAPI is an initiative that makes it easy for
application developers to access the network and billing assets of multiple
operators. Through the GSMA OneAPI initiative, the GSMA is promoting the
adoption of a common, lightweight and web-friendly set of APIs to provide
application developers with easy access to mobile operator network
capabilities. The Canadian OneAPI partnership pilot was launched by the GSMA,
TELUS, Rogers Communications, Bell Mobility and Aepona in February 2010. The
pilot marks the first time developers are able to gain commercial access to
the network assets of multiple operators, from a single gateway, in a
consistent and simple way using GSMA OneAPI.

GSMA PathFinder Service

PathFinder is based on the GSMA's Carrier ENUM technology and
acts as a central directory where operators can share mobile and fixed line
addresses to allow the swift and cost-effective routing of packet voice,
instant messaging, multimedia services, email and video. PathFinder
streamlines and simplifies the delivery of IP-based services by identifying
the IP address that maps to the phone number for individual mobile devices,
fixed-line phones and IP devices. The partnership between XConnect and the
GSMA has been in existence for a little over a year and enables
interoperability between XConnect's ENUM Registry Services and PathFinder,
the GSMA's number translation service. The agreement allows XConnect
customers to query PathFinder for call routing information and also to allow
their numbers to be published to the GSMA Carrier ENUM community.

About the GSMA

The GSMA represents the interests of the worldwide mobile
communications industry. Spanning 219 countries, the GSMA unites nearly 800
of the world's mobile operators, as well as more than 200 companies in the
broader mobile ecosystem, including handset makers, software companies,
equipment providers, Internet companies, and media and entertainment
organisations. The GSMA is focused on innovating, incubating and creating new
opportunities for its membership, all with the end goal of driving the growth
of the mobile communications industry.

For more information, please visit Mobile World Live, the new
online portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

Press contacts: Daniel Lowther: +44-7747-636-687, press at gsm.org