Guinness World Records Launches Google Chrome Web-App with Tokyo Digital

LONDON, November 9, 2011 -

Guinness World Records has launched a bespoke record-breaking video channel on Google’s Chrome Web Store; Guinness World Records - Record Player, created by multi-platform agency Tokyo Digital. The Guinness World Records - Record Player can be accessed: https://chrome.google.com/webstore/category/home

The Guinness World Records - Record Player offers Google Chrome users custom built access to the record-breaking video archives of Guinness World Records direct from their Chrome browser. The app has been built to deliver improved viewing performance to Guinness World Records content by using the most advanced web features.

Since the Guinness World Records - Record Player app launched in the store on 26^th October 2011 it has already been installed by more than 43,600 people and received an average five-star rating from Google Chrome users. Guinness World Records - Record Player has been selected as a featured app in both the UK and US Google Chrome Web App stores, alongside BBC Good Food and Tesco Food.

Google’s Chrome Web Store gives instant access to Google’s 200 million Web Store users and allows for content to be geo-targeted for specific territories.

The slick, intuitive design of the app, which has been built primarily in HTML5, has incorporated the latest web features including offline data caching, HTML video and CSS transitions. This ensures users enjoy a content-rich, multimedia experience that operates like a native application rather than a conventional website - something which could previously only be achieved using third-party plug-ins such as Flash.

Commenting on the app, Katie Forde, Head of Digital from Guinness World Records, said: “We’re a fifty five year old brand that is as relevant to people today as we were when we started, we’ve achieved that through a focus on exciting, entertaining content and by seeking out the latest technologies to allow people to enjoy and engage with world records. We are impressed with the app created by Tokyo Digital and the popularity that it has already achieved.”

Aaron Bimpson, managing director of Tokyo Digital, commented: “Guinness World Records is a fascinating brand and we hope we’ve helped capture their global appeal when designing the video channel app. HTML5 is the going to play a huge part in the future of web development, and we’re thrilled to be part of this movement and to be involved in such interesting projects as this.”

About Guinness World Records

Guinness World Records (www.guinnessworldrecords.com) is the global authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is one of the best-selling books of all time and currently sells more than 2.5 million copies in 22 languages and over 100 countries. The Guinness World Records brand extends across a wide range of media, with global television audiences of 250 million annually, a website which attracts over 13 million visitors, and live events which have entertained and inspired more than 1.5 million people around the world. Guinness World Records Corporate, the commercial arm of Guinness World Records, harnesses the power of record-breaking to create business solutions for companies around the globe.

About Tokyo Digital

Tokyo Digital was established in 2010 with offices in Liverpool and London. The agency develops web, mobile and social-media led solutions for brands including Cartoon Network, Studio Canal, Oakley and MOBO.

Google Chrome Web Store https://chrome.google.com/webstore/category/home

Tokyo Digital www.tokyodigital.co.uk

Guinness World Records www.guinnessworldrecords.com

For more information contact:
Claire Burgess
T: +44(0)207-891-4584
E: claire.burgess@guinnessworldrecords.com

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