Hertz Brings the Lotus Evora for Exclusive Hire in Europe as the First Sports Car in Hertz Europe’s New Adrenaline Range

PARK RIDGE, New Jersey, July 25, 2011 -

Hertz Customers in Key
European Markets Will Now be Able
to Drive One of the Finest Sports Car
Brands in the World as Hertz Extends
Partnership With Group Lotus plc

With Photo

Hertz (NYSE: HTZ), the world’s largest general use car
rental brand, has introduced the Lotus Evora for exclusive hire in
several European markets, following a successful launch of the
coupe in Italy in 2010, and an extended partnership with Group
Lotus plc, which began in 2009. The Lotus Evora is the launch car
of the new Adrenaline Range in the Hertz Fun Collection of Germany,
Spain and the UK, and also joins as a special car in the Fun
Collection in France.

Similar to the Hertz Adrenaline Collection in the U.S., the
Adrenaline Range in Europe will showcase the most exciting new
vehicles in Hertz’s fleet with high quality, enhanced performance,
and beautifully designed vehicles, with the Lotus Evora as the hero
car.

The Lotus Evora provides car fans the opportunity to drive a
hand-crafted, award-winning sports vehicle with stunning visual
impact, exhilarating all-round dynamic performance, innovative
chassis technology and high levels of luxury. With its 2 + 2
seating, the Lotus Evora is ideal for customers wishing to add
sporty glamour to their holidays, country rides and city
breaks.

Michel Taride, President of Hertz International, said: “We are
very proud to offer the Lotus Evora for exclusive hire in Europe
following its rental success in Italy, thanks to our extended
partnership with Group Lotus plc. The hugely popular Lotus Evora is
the perfect ambassador for our new Adrenaline Range, combining
style, elegance, agility and sportiness to make driving journeys a
dream come true.”

“We are pleased to extend our agreement with Hertz; the
exclusive collaboration provides the perfect opportunity to make
our stunning world class sports car available to the luxury rental
market. The lightweight, mid-engined rear wheel drive configuration
performs like no other and the 2 + 2 seated Lotus Evora is the
perfect choice for those who desire exclusive and high performance
motoring. Driving an Evora during a weekend will be an
unforgettable experience for any sports car enthusiast,” said Group
Lotus plc Director of Sales Guillaume Chabin.

The Lotus Evora will be available to hire from Hertz France’s
Biarritz, Bordeaux, Marseilles, Nice and Paris Charles De Gaulle
airports and Paris Porte Maillot, Germany’s Frankfurt Rhein-Main
and Munich airports, Italy’s Rome Fiumicino and Milan Linate
airports, Spain’s Madrid and Barcelona airports and Madrid,
Barcelona and Marbella downtown locations, and the UK’s London
Heathrow airport.

Rates start from 250 euros per day, and confirmed reservations
are guaranteed.

UK customers can book from www.hertz.co.uk or call direct
on:

    France
    Biarritz Airport                               +33-8-25-38-78-78
    Bordeaux Airport                               +33-8-25-00-24-00
    Marseille Airport                              +33-8-25-09-13-13
    Nice Airport                                   +33-8-25-34-23-43
    Paris Downtown (Porte Maillot)                 +33-1-45-74-97-39
    Paris Charles De Gaulle Airport                +33-8-25-88-97-55

    Germany
    Frankfurt Rhein-Main Airport                   +49-69-69-59-32-44
    Munich Airport                                 +49-08-99-78-86-19

    Italy
    Rome Fiumicino Airport                         +39-06-65-01-15-53
    Milan Linate Airport                           +39-02-70-20-02-56

    Spain
    Barcelona Airport                              +34-93-2-98-36-37
    Barcelona Downtown (El Prat de Llobregat)      +34-93-3-78-87-64
    Madrid Airport                                 +34-91-3-33-83-31
    Madrid Downtown (Hotel Villamagna)             +34-91-5-76-90-48
    Madrid Downtown (Las Mercedes Business Park)   +34-91-7-47-28-20
    Marbella Downtown (Avenida Arias Maldonado)    +34-95-2-77-31-91

    UK
    London Heathrow Airport                        +44-84-33-09-30-09

The minimum driving age for the Lotus Evora is 30 years old, and
customers need to show two credit cards.

About Hertz

Hertz is the largest worldwide airport general use car rental
brand operating from more than 8,500 locations in 146 countries
worldwide. Hertz is the number one airport car rental brand in the
U.S. and at 83 major airports in Europe, operating both corporate
and licensee locations in cities and airports in North America,
Europe, Latin America, Asia, Australia and New Zealand. The Company
also has licensee locations in cities and airports in Africa and
the Middle East. Product and services such as Hertz #1 Club
Gold(R), NeverLost(R) in-car GPS system, SIRIUS XM Satellite Radio,
and unique cars and SUVs offered through the Company’s Prestige,
Adrenaline and Green Traveler Collections, set Hertz apart from the
competition. The Company also operates the Advantage car rental
brand at 26 airports in the U.S.  And, Hertz operates one of
the world’s largest equipment rental businesses, Hertz Equipment
Rental Corporation, offering a diverse line of equipment for rent,
including tools and supplies, and new and used equipment for sale,
from approximately 325 branches in the United States, Canada,
China, France, Spain, Italy and Saudi Arabia.

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from href="www.pa-mediapoint.press.net/">www.pa-mediapoint.press.net
or viewed at href="www.mediapoint.press.net">www.mediapoint.press.net
or href="www.prnewswire.co.uk">www.prnewswire.co.uk.”

Hertz Press Contacts
Alicia Mistry
Ketchum Pleon
T: +44(0)20-7611-3574
E: href="mailto:alicia.mistry@ketchumpleon.com">alicia.mistry@ketchumpleon.com

Caroline Trotman Dickenson
Ketchum Pleon
T: +44(0)20-7611-3686
E: caroline.trotman-dickenson@ketchumpleon.com

.