Hertz Promotes Michel Taride to President, Hertz International

LONDON, January 20 - Hertz, the world's largest general use car rental brand, has
announced the appointment of Executive Vice President Michel Taride to
President, Hertz International. Formerly, Mr. Taride served as President,
Hertz Europe. His previous role has been expanded to head up the company's
Asia and Pacific car rental and leasing businesses in addition to those in
Europe, the Middle East and Africa. Mr. Taride will also be responsible for
creating new joint business opportunities with the car rental and equipment
rental operations in the Hertz International region. Now in his thirtieth
year with Hertz, Mr. Taride is based at the Hertz International headquarters
in Uxbridge (London), Great Britain.

Mark P. Frissora, Chairman and Chief Executive Officer, said:
"Michel's ability to consistently deliver strong financial results, and his
passion for customer service, innovation and team building have been
instrumental in driving the many successes of Hertz in Europe, Middle East
and Africa. Michel has extensive experience and expertise in operations,
sales and marketing, as well as franchise and travel industry partnership
development. These will be important leadership assets for us as we grow our
international business, particularly in emerging markets such as Asia, the
Pacific Rim, and the Middle East."

Mr. Taride's industry associations include Advisory Board
member for The Global Travel & Tourism Partnership, a multi-country
educational program to introduce students in developing economies to career
opportunities in Travel and Tourism. Mr. Taride is also a member of the World
Economic Forum's SlimCity Initiative, an exchange between cities and the
private sector to support action on resource efficiency in cities.

Michel Taride served as President, Hertz Europe Limited from
January 2004 until November 2009 and as Executive Vice President and
President, Hertz Europe Limited, of Hertz Holdings since June 2006. Prior to
then, Mr. Taride served as Vice President and President, Hertz Europe
Limited, from January 2003 until December 2003. From April 2000 until
December 2002, he served as Vice President and General Manager, Rent-a-Car,
Hertz Europe Limited. From July 1998 to March 2000, he was General Manager,
Rent-a-Car France and HERC Europe. Previously, he served in various other
operating positions in Europe from 1980 to 1983 and from 1985 to 1998.

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    Alicia Mistry
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    Caroline Trotman Dickenson
    Tel: +44(0)20-7611-3686
    caroline.trotman-dickenson@ketchumpleon.com

Press Contacts: Alicia Mistry, Tel: +44(0)20-7611-3574, alicia.mistry at ketchumpleon.com. Caroline Trotman Dickenson, Tel: +44(0)20-7611-3686, caroline.trotman-dickenson at ketchumpleon.com