High-Profiled Exhibition: Food ingredients (Fi) Asia 2010

JAKARTA, Indonesia, September 14, 2010 - The food ingredients industry will convene at the end of the month in
Jakarta, Indonesia. Leading international ingredients suppliers will present
their latest products and technical innovations to food manufacturers and
retailers in South East Asia, as part of Food ingredients (Fi) Asia 2010.

Fi Asia 2010 has completely sold out. The industry's key suppliers such
as Cargill, Kerry Asia Pacific, CP Kelko, Fortitech, Pharmachem, BASF Asia
Pacific, Purac and Tate & Lyle will exhibit their latest product offerings
together with more than 250 companies from around the world.

The exhibition is an opportunity for ingredients suppliers to introduce
new and innovative ingredients; examples are CP Kelco who will introduce
their Hi-pHive(TM), a new product that helps to stabilize and improve the
mouthfeel and body of beverages; Kerry Asia Pacific who will present their
EmulGold, an organic low-viscosity soluble dietary fiber with a proven
satiety effect, and Fortitech who will showcase nutrient premixes for food,
beverage and pharmaceutical applications.

The high interest in Indonesia stems from its stable economy and
expanding middle class who drive processed food consumption. Indonesia is the
region's largest consumer of food ingredients, accounts for 51% of the ASEAN
region's food additives consumption. Together with abundant human and natural
resources, Indonesia is an attractive country for investment.

Fi Asia will provide different educational opportunities, such as a
conference organized by The Indonesian Association of Food Technologists
(IAFT/PATPI) on emerging issues and technology developments, and several
associations meetings where latest issues, regulations and policies will be
discussed. In addition, key exhibitors will hold seminars on a wide range of
educational topics, from new developments in instant bakery items, to the
cost benefits of food fortification.

The show will run from 29 September to 1 October 2010 at Jakarta
International Expo and is expected to attract thousand of food professionals
from around the world.

For more information visit www.ingredientsnetwork.com/Asia

About the organiser

United Business Media is headquartered in London, UK. The office in the
Netherlands is the organiser of the world-leading Health ingredients, Food
ingredients, CPhI, ICSE and Informex series of food and pharmaceutical
ingredients trade shows. The Dutch office also publishes International Food
Ingredients Magazine. For more information, visit www.ubm.com.

Mrs. Rotem Zur Klapwijk of +31-(0)20-40-99-560, F: +31-(0)20-36-32-616, Rotem.ZurKlapwijk at ubm.com; or Ms. Janya Positvinyu of UBM Asia (Thailand), +66-2-642-6911, F: +66-2-642-6919/20, Janya.P at ubm.com