IBC2010 Innovation Awards Celebrate Remarkable Collaborations

AMSTERDAM, June 25, 2010 - The shortlist for the IBC2010 Innovation Awards features projects from
around the world and applications from the preservation of formal content to
bringing new excitement to sports coverage. The IBC Innovation Awards are
unique in celebrating not just the technology but the collaboration between
suppliers and end user to create commercially successful and creatively
empowering solutions.

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There are three awards for the most innovative use of technology for a
new project in content creation, content management and content delivery. In
addition there is a fourth award, in the gift of the judges, which could be
one of the shortlisted projects, or it could be another project which has
caught their eye.

Michael Lumley, jury chairman for the IBC2010 Innovation Awards,
commented "The seven entries on our shortlist are there because they caught
the eyes of the judges in two ways: with a real spark of something new and
exciting; and in a clear demonstration of the partnership between customer
and suppliers. It is when the two come together that there are real
benefits."

The three finalists in content creation are all associated with sport,
although in very different ways:

    -- live 3D sport from ESPN. The particular production the broadcaster has
       nominated is its first live stereoscopic 3D broadcast of a top-ranked
       college football match, between Ohio State and USC in September 2009.
       This project brought together a large number of technology partners:
       AJT Systems, Cinedigm, Hyundai, NEP, PaceHD, PVI, Quantel, Reality
       Check, Sensio and Sony.

    -- consistent loudness from the Winter Olympics from NBC Olympics. The
       broadcaster was keen to create dynamic and exciting audio, originating
       in 5.1 surround sound, but the very different characteristics of the
       events meant maintaining consistent perceived loudness, across long
       live broadcasts, would be a challenge. NBC chose Linear Acoustics as
       its technology partner.

    -- signal distribution at the Red Bull Air Races involved bringing
       pictures and sound from across a huge area, and from the planes
       themselves. The organisers chose to carry everything - video, audio,
       communications and data - on one easily rigged fibre backbone. Fibre
       also saves shipping many tonnes of copper cables from venue to venue.
       Technology partners were Riedel, with support from SIVision Outside
       Broadcast and West4Media Production.

For the content management category there are two shortlisted finalists:

    -- multi-platform asset management at Antena 3. The Spanish broadcaster's
       newsroom system puts its content on television and on the internet,
       mobiles, YouTube and social networks, without increasing operational
       costs. The principle technology partner was Dalet Digital Media
       Systems, with Apple, Avid, Chyron, I+3 Television, Netapp, Omneon,
       Quantel, Stornext and Telestream.

    -- digital migration and archiving at the European Parliament. The
       audiovisual unit has an archive stretching back almost half a century
       on a huge range of formats and media. To provide open access to the
       content, the new project not only digitises the content but creates an
       open database that can be searched readily. Technical partners were
       Front Porch Digital and Broadcasting Centre Europe.

The third category, content delivery, sees both finalists focussing on
the rollout of new transmission systems, on opposite sides of the planet:

    -- transcontinental DAB+ for Australian Broadcasting Corporation and SBS.
       Bringing the benefits of digital radio to every corner of this huge
       country sets huge challenges. The solution was not just the largest
       implementation of DAB+ to date, it was the first to rely entirely on
       IP transmission end to end. Technology partners were Broadcast
       Australia, Radioscape, Telstra and United Group International.

    -- DVB-T2 for terrestrial HD, a development project led by BBC R & D on
       behalf of the DVB Project. As the digital terrestrial switchover in
       the UK unrolls, so Freeview wanted to deliver high definition as
       quickly as possible. The development of a second generation
       terrestrial broadcasting format created the huge increases in
       transmission efficiency, ruggedness and flexibility required. The
       DVB-T2 study group was led by BBC R & D but involved 70 individuals
       representing 40 companies from around the world.

The winners in each of the three categories, and the Judges' Prize, will
be announced at the IBC Awards Ceremony, to be held on Sunday 12 September.
All visitors to IBC are warmly invited to attend the ceremony, which will
also see the presentation of the IBC

International Honour for Excellence, a number of special awards, and
recognition of the best conference paper and exhibition stand design.

    NOTE TO EDITORS:
    IBC2010
    Conference 9-14 September
    Exhibition 10 -14 September
    RAI, Amsterdam
    www.ibc.org

Kelly Hyde, audience marketing assistant manager, +44-(0)-207-832-4104, khyde at ibc.org