iCrossing Implements AdSafe Brand Protection for Display Advertisers

Preventative Technology Enables Brand Safe Display Strategies for Premium Brand Advertisers

NEW YORK, May 25, 2010 - AdSafe Media, the rating standard of online media, today announced a
partnership with iCrossing (news.icrossing.com), a global digital
marketing agency, to provide preventative brand protection for clients across
all online display advertising campaigns.

AdSafe's Brand Safety Firewall ensures that only ad placements compliant
with brand guidelines and insertion orders are served. AdSafe technology will
enable iCrossing to execute brand safe display advertising campaigns for
their premium brand advertisers, while maximizing the reach and efficiency of
campaign spend.

"Many of our clients have invested heavily in innovative display tactics
- including search and site retargeting and social targeting - as part of
their overall performance display marketing programs," said Dax Hamman, vice
president of display media at iCrossing. "Still, any display tactic that
includes media bought from media exchanges carries with it an increased risk
of aligning the brand against unfavorable content. With AdSafe, we see a way
to combine innovation with preventative protection for display advertising."

"iCrossing has a proven track record of developing relationships between
consumers and brands across digital channels. This partnership allows
iCrossing to continue to drive these connections while maintaining the level
of brand safety and protection that is demanded by brand marketers,"
commented Kent Wakeford, Co-Founder and EVP of AdSafe.

About AdSafe Media

AdSafe Media is the rating standard of online media. AdSafe uses
proprietary algorithmic modeling and human verification to rate the brand
safety of content on commercially supported web pages via the AdSafe Content
Rating System. AdSafe's Brand Safety Firewall enables Brands, Agencies and
Ad-networks to prevent advertising from appearing on publisher web pages that
do not conform to brand guidelines. AdSafe's Content Monitoring Platform
enables Ad-Networks and Publishers to identify and segment problematic site
content, increasing monetization of display inventory. AdSafe is
headquartered in New York, NY with operations in Santa Barbara, CA and
London, England. For more information visit www.adsafemedia.com or
follow @AdSafe on Twitter.

About iCrossing

iCrossing is a global digital marketing agency that combines talent and
technology to help world-class brands find and connect with their customers.
The company blends best-in-class digital marketing services - including paid
search, search engine optimization, Web development, social media, mobile,
research and analytics - to create integrated digital marketing programs that
engage consumers and drive ROI. iCrossing's client base includes such
recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500
companies, including The Coca-Cola Company and Office Depot. Headquartered in
Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S.
and Europe. For more information, please visit www.adsafemedia.com.

    CONTACT: MATTHEW SCOTT
             +1-646-278-4868
             Matt@AdSafeMedia.com

Matthew Scott of AdSafe Media, +1-646-278-4868, Matt at AdSafeMedia.com