IMVU Enters Social Entertainment Arena

IMVU Adds Lucrative Games Via Partnerships With Viximo, Heyzap and OMGPOP

PALO ALTO, California, September 28, 2010 - IMVU, an online community where members use 3D avatars to meet new
people, chat, create and play games with their friends, today announced that
the company is expanding into social entertainment by offering casual and
social games on its popular social platform.

IMVU is expanding its entertainment features by bringing games to its
growing online community of more than 50 million registered users by
partnering with leading games developers Viximo, Heyzap and OMGPOP. Through
these partnerships IMVU is making its first foray into the lucrative casual
and social gaming markets, and takes this popular social platform beyond its
core 3D chat, play and dress-up to provide a broader social entertainment
experience.

"IMVU offers great entertainment value by adding games to our 3D social
experience," said Cary Rosenzweig, CEO of IMVU. "From a business perspective,
games combined with our social networking and virtual goods economy is the
natural direction to take IMVU to the next level of growth."

IMVU online community members can now log in to the IMVU 3D Chat or
website to select from a wide variety of social and casual games. Here,
members can find a diverse selection of more than 75 casual and social games
that offer fun ways to meet new people and to engage with friends on IMVU
like never before, including the ability to:

- Purchase in-game virtual goods with IMVU credits while playing games
like Top Modelz, an IMVU-branded version of Viximo's Photo Market game.

- Easily customize a variety of OMGPOP games with IMVU-specific virtual
goods.

- Integrate IMVU avatar profiles and add friends from within OMGPOP's
games.

"We are excited to be partnering with IMVU to introduce social games that
allow IMVU online community members to engage with one another like never
before," said Dale Strang, CEO of Viximo. "Many of our games, like
IMVU-branded Top Modelz, integrate seamlessly with IMVU's virtual goods. This
makes it possible for the millions of IMVU community members to personalize
their fun in our games."

About IMVU, Inc.

IMVU, Inc. (www.imvu.com) is an online community where members use
3D avatars to meet new people, chat, create and play games with their
friends. IMVU has reached 50 million registered users, 10+ million unique
visitors, for more information visit www.imvu.com/about/

Well i Media Contact: Danielle Vogelenzang, +31-6-34004493, danielle at gamelosophers.com