Informex Latin America Opens Registration; Announces Conference Program

PRINCETON, New Jersey, July 26, 2010 - Informex show management announced today the opening of Informex Latin
America registration and made public the event's conference program.
Informex, the leading specialty chemical tradeshow for buyers and sellers of
high-value chemistry across a broad range of applications, will host the
inaugural Informex Latin America show on August 23-24, 2010 in Sao Paulo,
Brazil at the Amcham Convention Center. The new Informex Latin America event
will include an international conference, tabletop exhibition, networking
programs and is expected to bring together more than 1500 professionals,
including exhibitors, attendees and conference participants.

The conference will feature discussion about advances in green and
sustainable chemistry, the future of the chemical industry in Latin America,
governmental incentives and initiatives in Brazil and innovative developments
in the some of the diverse Latin American markets. Informex Latin America
will provide valuable insight, education and networking for professionals
involved in the specialty chemical market.

The two-day conference will also cover additional topics which are
critical for industry leaders, including forecasting the chemical business in
Brazil, the transportation and distribution of chemicals, new technologies
and initiatives in environmental chemistry, new government regulations
affecting the chemical industry, including import and export, and more. In
addition to exhibits from both international and Brazilian companies, there
will be a high-profile networking luncheon where attendees and exhibitors can
choose to be paired up to discuss potential business opportunities.

"Informex Latin America will provide a strong platform for networking
with local and international distributors and strategic partners, making it
an ideal forum for discussions surrounding both sourcing from and selling to
Latin America," commented Informex/UBM Brand Director Jennifer Jessup. "The
ability to make new business connections on-site at the event will provide
untold value to both the exhibitors and the attendees."

Boasting one of the fastest growing economies in the world, Brazil is
rebounding well from the global economic downturn. In Brazil alone, the
chemical industry's net sales in 2009 were US$103 billion, 48% of which
represented industrial chemicals, 15% pharmaceutical products, with the
remaining segments (paints, coatings, soap and detergent, cosmetics,
perfumes, crops/fertilizers) totaling 37%*. Sao Paulo, widely regarded as the
business capital of Latin America, is also a major hub for the chemical
industry. According to the Brazilian Institute of Geography and Statistics
(IBGE), there are approximately 5, 500 chemical companies operating in the
country representing 1,096 chemical industries. 604 of these companies are
located in the state of Sao Paulo.

Further information on Informex Latin America and online registration
please visit www.latin-america.informex.com.

*Source ABIQUIM- The Brazilian Chemical Industries Association.

UBM Live is a wholly owned subsidiary of United Business Media plc (LSE:
UBM) a leading provider of business information services to the maritime,
travel, fashion, technology, healthcare, media, and property industries. UBM
offers services in trade shows, online, news distribution, and publishing to
customers across the globe. Its brands are represented in more than 30
countries and are organized into specialist teams that serve their business
communities helping them excel in their market by working effectively and
efficiently. For more information, go to www.unitedbusinessmedia.com.

About Informex - Organized by UBM International Media, Informex is the
leading meeting place for buyers and sellers of high-value chemistry for a
broad range of applications. As the leading fine chemical tradeshow in the
United States, InformexUSA has been a marketplace for networking and doing
business in the fine, custom and specialty chemical manufacturing industry
for more than 25 years. Informex is produced in conjunction with SOCMA, and
the event brings significant value both to SOCMA (www.socma.com) and
its members. For more information, visit www.informex.com.

At the Company: Jennifer Jessup, Global Brand Director, UBM International Media, +1-609-759-4707, jennifer.jessup at ubm.com, or Media Contact: Impress Public Relations, Richard Kerns, +44-(0)-161-728-5880, richard at impress-pr.com , or Erin Hatzi, +1-503-928-7870, erin at impress-pr.com